Vice President (VP), Market Strategy

About the role:

We are looking for a Vice President (VP) of Market Strategy to lead our Product Marketing, Public Relations & Communications, and Creative functions. This role, reporting directly to the Chief Marketing Officer, responsible for shaping Forter’s market perception, defining our direction for on-going market expansion, and ensuring our entire go-to-market organization is aligned with customer and prospect priorities.

The ideal candidate has walked in our customers' shoes, possessing direct experience from within an enterprise apparel, accessories, beauty, or retail organization. This merchant-side empathy must be paired with expertise from a SaaS organization focused on identity management or fraud prevention.

As the steward of our brand, you will be the central hub for our go-to-market strategy and execution. You will collaborate with the Vice President of Growth to identify market opportunities and then translate that vision into actionable product requirements, compelling sales plays, powerful demand generation campaigns, and industry-shaping PR and analyst relations strategies. You’ll be a significant voice in our market, evangelizing our product development and developing our thought leadership pillars. Your leadership will be foundational to our success, with your team's impact measured by organic pipeline growth and increased pipeline conversion rates.

What you’ll be doing:

• Own the Forter Narrative: You will own and evolve Forter’s overall market positioning, narrative, messaging, and brand identity, ensuring it resonates deeply with our target enterprise buyers, analysts, and investors.
• Lead Planning: Drive the long-range market strategy, identifying and prioritizing short-term, near-term, and long-term growth opportunities that will solidify Forter's category leadership.
• Orchestrate Go-to-Market Strategy: Translate high-level strategic opportunities into a cohesive set of cross-functional initiatives, including product requirements, sales plays, demand generation briefs, PR campaigns, and analyst relations strategies.
• Empower the Sales Organization: Serve as an essential strategic partner to Sales, ensuring our messaging, positioning, and sales enablement materials are world-class and equip the team to advance opportunities effectively.
• Guide High-Performing Teams: Lead, mentor, and inspire our expert teams across product marketing, communications, and creative. You will leverage your deep market knowledge to guide their work, ensuring it is directly connected to the pressing trends, challenges, and priorities of modern merchants.
• Be the Voice of the Market: Act as a key cross-functional leader who brings critical "outside-in" thinking to Forter. You will ensure our Go-To-Market, Product, and Engineering teams have a profound understanding of the buyer's perspective, challenges, and evolving needs.
• Execute: This is a hands-on role that goes beyond strategic development and planning and requires an individual who is as comfortable researching, writing, and producing as much as they are planning.

What you’ll need:

• 15+ years of experience combined in retail and B2B marketing
• Ideal dual experience:
  • Merchant-Side Experience: experience working at an enterprise-level apparel, accessories, beauty, or retail organization.
  • SaaS Experience: experience working at a high-growth B2B SaaS company focused on identity management or fraud prevention.
• A track record of developing and executing market strategies that result in measurable organic pipeline growth and improved sales velocity.
• Cross-functional leadership skills with demonstrated success in partnering with Sales, Product, and Engineering leadership to drive alignment and achieve business goals.
• A storyteller with the ability to craft compelling, differentiated narratives and messages for sophisticated C-suite and VP-level buyers.
• Experience leading and developing senior talent, including Director-level direct reports and their teams.
• A strategic, analytical, and data-informed mindset, with the ability to translate complex market dynamics into a clear, actionable plan.

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve.  Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact. 

Trust is backed by data –  Forter is a recipient of over 10 workplace and innovation awards, including: 

• Great Place to Work Certification (2021, 2022, 2023)
• Fortune’s Best Workplaces in NYC (2022, 2023 and 2024)
• Forbes Cloud 100 (2021, 2022, 2023 and 2024)
• #3 on Fast Company’s list of “Most Innovative Finance Companies” (2022)
• Anti-Fraud Solution of the Year at the Payments Awards (2024)
• SAP Pinnacle Awards “New Partner Application Award” (2023) 
• Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)

Life as a Forterian:

We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.

At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.

Benefits:

• Competitive salary 
• Restricted Stock Units (RSUs)
• Matching 401K Plan 
• Comprehensive and generous health insurance, including vision and dental coverage
• Home office allowance 
• Generous PTO policy 
• Half day Fridays

At Forter, we embrace a hybrid work model that blends in-person connection with the flexibility of remote work. Team members based near our key hubs are expected to work from the office at least three days per week. We believe that regular face-to-face collaboration fuels professional development, strengthens our culture, and builds the relationships that help teams thrive.

*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.

Salary Range: $238,000 - $305,000 annually + bonus + equity + benefits
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.