Executive Director of Strategic Marketing

WHO WE ARE

          We are a company where people matter. 

          We are family driven. 

          We are financially strong.

          And we are looking for problem-solvers to join our growing team.  

BENEFITS

• Up to 10% Retirement Contribution
• $600 per Year Wellness Incentive 
• Front-loaded PTO
• Medical, Dental, and Vision - Eligible first day of the month following hire date.

JOIN A TOP WORKPLACE - https://www.youtube.com/watch?v=7nlFHnnfvhk

Executive Director of Strategic Marketing

This executive will lead the development and execution of an enterprise-level marketing strategy to accelerate growth, strengthen the brand, and drive customer-centric innovation. Operating in a matrix environment, the role will collaborate closely with Business Units, Commercial and Product Management teams, Technology, and Operations to align strategic direction, commercialize growth opportunities, and ensure a scalable and competitive market presence.

RESPONSIBILITIES

• Market and Customer Insight
  • Lead the development and execution of market research initiatives to understand customer needs, preferences, behaviors, and emerging trends.
  • Translate customer and market insights into actionable strategies that drive marketing, product development, and go-to-market plans.
  • Oversee competitive analysis and market segmentation to identify opportunities for growth and differentiation.
  • Monitor industry trends, customer feedback, and competitor positioning to inform strategic planning and decision-making.
  • Partner with Sales, Product, and Customer Experience teams to develop a holistic view of the customer journey and lifecycle.
  • Use data-driven insights to influence brand positioning, messaging, and campaign strategies.
  • Champion a customer-centric culture across the organization by sharing insights and fostering alignment around customer needs.
  • Build and manage tools and processes for gathering VOC (Voice of Customer), NPS, and other feedback mechanisms.
• Growth Strategy & Opportunity Development
  • Evaluate and prioritize 3–5 key growth areas using quantitative and qualitative analysis.
  • Build actionable growth roadmaps that span new products, solutions, and value-add services.
  • Identify new market segments, customer profiles, and partnership opportunities to drive expansion and increase market share.
  • Collaborate with Sales, Product, and Executive teams to define go-to-market (GTM) strategies for new products, services, or geographic regions.
  • Lead initiatives to improve lead generation, conversion rates, and customer acquisition efficiency across all marketing channels.
  • Design and implement marketing strategies to support pricing, product positioning, and channel development.
  • Drive cross-functional alignment and accountability for pipeline development, sales enablement, and demand generation programs.
  • Assess performance metrics and adjust strategies to ensure ROI and sustainable growth outcomes.
• Innovation & Commercialization
  • Partner with customers and internal stakeholders to lead ideation and co-innovation efforts.
  • Oversee pilot testing, customer validation, and de-risking of new product concepts.
  • Translate innovation into go-to-market strategies, including messaging, positioning, pricing, and launch planning.
• Go-to-Market Leadership
  • Create toolkits and resources for Sales and Product teams.
  • Lead enterprise-level product launches in partnership with Business Units.
  • Provide oversight to marketing communications and campaign strategy to ensure brand consistency and demand generation.
• Team Leadership & Organizational Alignment
  • Mentor, coach, and develop a high-performing marketing team.
  • Facilitate alignment across departments through leadership of the Monthly Growth Council.
  • Act as the marketing voice in strategic planning and executive meetings.
• Metrics & Accountability
  • Define success metrics and KPIs across marketing and growth initiatives.
  • Monitor campaign performance, customer engagement, and revenue impact.
  • Provide regular updates to the Executive Leadership Team and Board as needed

REPORTING STRUCTURE

• This position reports to the President of Hydrite.

EXPERIENCE AND EDUCATION

Required:

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
• 10+ years of progressive marketing leadership experience in B2B or manufacturing environments.
• Proven track record of identifying and executing successful growth strategies.
• Demonstrated ability to lead cross-functional teams and influence at the executive level.
• Strong analytical, strategic thinking, and project management capabilities.
• Experience managing marketing teams, budgets, and performance metrics.

Preferred:

• Experience in the chemical or industrial sectors.
• Familiarity with innovation frameworks and new product development processes (e.g., Stage-Gate, Lean Startup).
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).

ADDITIONAL BENEFITS

Benefits and perks include 401k and profit sharing, medical/dental/vision/life insurance, paid time off, tuition reimbursement, adoption assistance, legal services insurance, scholarship awards for children of employees, summer picnic, community giving events, free family wellness coaching including nutritionist and fitness coach.

WANT TO STAY CONNECTED?  FIND US ON SOCIAL MEDIA

• LinkedIn: linkedin.com/company/hydrite-chemical-co-
• Facebook: facebook.com/hydrite
• YouTube:https://www.youtube.com/watch?v=Bs_493NR8RI

Learn more about Hydrite on our website: www.hydrite.com/careers

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