Vice President, Corporate Strategic Marketing, Datacenter and Communications

Posted 5 Days Ago
Be an Early Applicant
Santa Clara, CA, USA
Hybrid
Expert/Leader
Industrial • Manufacturing
The Role
Leads strategic marketing for the datacenter vertical, including market and product strategy, roadmap development, platform opportunity identification, investment prioritization, go-to-market planning, and customer engagement. Serves as an industry spokesperson, builds executive and customer relationships, drives cross-functional alignment, and represents the company in standards bodies and industry groups. Requires extensive datacenter experience, technical and business leadership, strong communication skills, and occasional domestic and international travel.
Summary Generated by Built In

Primary Duties & Responsibilities

For the Datacenter and communications market group:

  • Responsible for all strategic marketing activities 
  • Develop Market Strategy and secure buy-in
  • Monitor and report on key trends and impact on existing business & product roadmap
  • In collaboration with the BUs, develop the product Strategy and roadmap 
  • Drive strategic planning process including for the 5YP, and make recommendations for resource prioritization and allocation (Capex and R&D) 
  • Identify new platform opportunities (2-3+ year view), work with platform teams, develop business case and strategy, secure cross-functional buy-in and drive the launch of programs
  • Facilitate New Platform Project Prioritization and resource allocation process at COHERENT level
  • Establish go-to-market strategies, develop value proposition, develop marketing plan, and work with sales and end customers for push/pull.  Develop relationships with customer's customer and end customers’ planners and decision makers
  • Provide thought leadership, developing and evangelizing platform success stories - internally and externally Serves as the COHERENT External Spokesperson on roadmap & strategy at market, industry, investor events. 
  • Participate directly or indirectly in Standards bodies and industry groups to drive COHERENT agenda

 

Education & Experience

  • Technical background and education (BS/MS) combined with significant business experience (in Engineering Leadership, Product Management, Marketing, Business Development or Sales roles) and a proven track record of success in these roles.
  • 20 years experience in Datacenter market
  • Strong understanding of the Datacenter market vertical value chain, market and competitor dynamics
  • Industry recognized leader with strong relationships with key decision makers at customer/end customers.
  • Ability to easily and successfully work in a multi-cultural, global team environment
  • Ability to handle multiple priorities and complex issues involving external and internal priorities
  • Excellent interpersonal, communication and presentation skills
  • Set a high standard of ethics, professionalism. leadership and competence

 

Skills

  • Exceptional strategic thinking and business acumen, with the ability to translate Datacenter market trends into product roadmaps, investment priorities, and long-term growth strategies.
  • Strong influence, collaboration, and stakeholder-management skills to secure alignment across global business units, executives, customers, and external industry partners.
  • Outstanding communication and presentation skills, with the ability to articulate complex technical and market concepts and serve as a credible internal and external spokesperson.

 

Working Conditions

  • Work is primarily performed in a professional office environment, with frequent collaboration across global teams through virtual and in-person meetings.
  • Requires occasional domestic and international travel to meet with customers, attend industry events, participate in standards organizations, and support business activities.

 

Physical Requirements

  • Primarily works in a professional corporate office or hybrid environment with frequent interaction across global business units and functions.
  • May work in customer, manufacturing, laboratory, or industry-event settings while engaging with internal and external stakeholders.

 

Safety Requirements

All employees are required to follow the site EHS procedures and Coherent Corp. Corporate EHS standards.

Quality and Environmental Responsibilities

 

Depending on location, this position may be responsible for the execution and maintenance of the ISO 9000, 9001, 14001 and/or other applicable standards that may apply to the relevant roles and responsibilities within the Quality Management System and Environmental Management System.

Culture Commitment

Ensure adherence to company’s values (ICARE) in all aspects of your position at Coherent Corp.:

Integrity – Create an Environment of Trust

Collaboration – Innovate Through the Sharing of Ideas

Accountability – Own the Process and the Outcome

Respect – Recognize the Value in Everyone

Enthusiasm – Find a Sense of Purpose in Work


 

Coherent Corp. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.


 

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].


About UsCoherent is a global leader in lasers, engineered materials and networking components. We are a vertically integrated manufacturing company that develops innovative products for diversified applications in the industrial, optical communications, military, life sciences, semiconductor equipment, and consumer markets. Coherent provides a comprehensive career development platform within an environment that challenges employees to perform at their best, while rewarding excellence and hard-work through a competitive compensation program. It's an exciting opportunity to work for a company that offers stability, longevity and growth. Come Join Us!

Note to recruiters and employment agencies: We will not pay for unsolicited resumes from recruiters and employment agencies unless we have a signed agreement and have required assistance, in writing, for a specific opening.


Skills Required

  • Technical background and BS or MS education
  • 20 years of experience in the datacenter market
  • Significant business experience in engineering leadership, product management, marketing, business development, or sales
  • Proven track record of success in relevant leadership or commercial roles
  • Strong understanding of the datacenter value chain, market dynamics, and competitor dynamics
  • Industry-recognized leadership and strong relationships with customer and end-customer decision makers
  • Ability to work effectively in a multicultural, global team environment
  • Ability to manage multiple priorities and complex internal and external issues
  • Excellent interpersonal, communication, and presentation skills
  • Exceptional strategic thinking and business acumen
  • Strong influence, collaboration, and stakeholder-management skills
  • Ability to communicate complex technical and market concepts and serve as an internal and external spokesperson
  • High standards of ethics, professionalism, leadership, and competence

Coherent Corp. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coherent Corp. and has not been reviewed or approved by Coherent Corp..

  • Healthcare Strength Healthcare Strength: Health coverage includes multiple national and region-specific options (UHC HDHP/HSA, PPO, EPO; Kaiser in CA; Health Net in OR) plus separate dental (Delta Dental) and vision (VSP), indicating strong breadth and choice. This breadth supports a solid total package in certain roles and locations.
  • Equity Value & Accessibility Equity Value & Accessibility: An Employee Stock Purchase Plan allows buying shares at 85% of market price with contributions up to 10% of pay, expanding ownership access. This feature can materially bolster total rewards even when base pay is mid‑pack.
  • Leave & Time Off Breadth Leave & Time Off Breadth: Paid time off includes 15 vacation days for new hires, 10 paid holidays, and additional paid time during a December shutdown. This structure provides a clear and competitive baseline for time away from work.

Coherent Corp. Insights

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The Company
HQ: Saxonburg, PA
3,569 Employees

What We Do

Coherent empowers market innovators to define the future through breakthrough technologies, from materials to systems. We deliver innovations that resonate with our customers in diversified applications for the industrial, communications, electronics, and instrumentation markets. Headquartered in Saxonburg, Pennsylvania, Coherent has research and development, manufacturing, sales, service, and distribution facilities worldwide. For more information, please visit us at coherent.com.

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