Firework gives ecommerce businesses, publishers and advertisers a platform to create an engaging user experience.
The Role
About Firework
Join Firework – Where Innovation Meets Impact
Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network of enterprise brands and retailers, and a first-mover position to win the agentic commerce race.
We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software — our compounding network effect grows stronger with every partner we add, bringing the energy of in-store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale.
Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce.
If you're curious, ambitious, and energized by big ideas — Firework is the place to grow, lead, and shape what comes next. Together.
Summary
We’re looking for a player/coach to lead and scale our go-to-market motion at a critical stage of growth. You’re responsible for owning revenue, building a repeatable enterprise sales engine, and expanding our footprint across enterprise brands and retailers. You’ll bring a proven track record of building and leading sales teams at AI-focused SaaS startups, with deep experience selling complex, high-value solutions to senior decision-makers. This is a hands-on leadership role - ideal for someone who can close deals, build teams, and partner closely with Product, Marketing, and Customer Success to accelerate growth.
What you’ll be doing
- Own overall revenue strategy and execution across enterprise accounts
- Build and scale a predictable, repeatable enterprise sales motion
- Define and refine sales territory, quotas, and forecasting
- Drive pipeline generation, deal execution, and close velocity
- Partner with leaders and other GTM functions on ICP definition, messaging, and demand generation
- Personally lead and close strategic, high-value enterprise deals
- Sell to senior stakeholders at commerce brands, retailers, and enterprise organizations
- Navigate complex, multi-threaded buying committees
- Develop compelling value propositions tied to revenue, conversion, expansion, and customer experience
- Hire, develop, and lead a high-performing sales team
- Establish clear expectations, coaching rhythms, and performance metrics
- Build sales playbooks, enablement materials, and repeatable processes
- Foster a team-centric culture of accountability, ownership, and continuous improvement
- Partner with Product to inform roadmap based on customer feedback
- Collaborate with Customer Success to drive retention and expansion
- Knowledge share with other regional leaders to drive learning and a consistent world-class customer experience
- Work closely with Finance and People Ops on forecasting, planning, and compensation design
- Serve as a key voice of the customer across the organization
Revenue & GTM Leadership
Enterprise Sales Execution
Team Building & Sales Management
Cross-Functional Leadership
We'll be excited if you have:
- Bachelor’s degree
- 10+ years full-cycle experience in a quota-bearing sales role, including 3+ years in senior sales leadership roles. Experience with video commerce, e-commerce ecosystems, or digital experience technologies is ideal
- Proven track record selling complex high-value AI and enterprise B2B solutions to brands in a global, start-up environment; you’ve built before, not just inherited
- Demonstrated success attracting, building, and scaling enterprise sales teams in growth stage, performance-oriented environments
- Hands on, results-oriented leader who leads from the front - comfortable closing deals, jumping into calls, and unblocking for the team
- Exceptional emotional intelligence, communications, and influencing skills; must be able to present and build rapport with all levels and functions of an organization
- Deep understanding of repeatable sales discipline (forecasting, pipeline hygiene, deal inspection, enablement)
- Unconventional thinker who challenges assumptions, experiments with new approaches, and adapts quickly to ambiguous environments
- Team first; you are empathetic and no ego with high standards of excellence
The role may be remote and we are looking for candidates based in the United States.
Compensation
The following represents the expected range of compensation for this role: The estimated base pay range is approximately $175-$200K. Other factors that impact compensation include variable pay and stock options.
The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. Candidates may receive more information from the talent partner.
Don’t hold back
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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The Company
What We Do
Firework is the world's leading immersive digital transformation and engagement platform with shoppable video, live streaming commerce, and monetization capabilities. Powering over 600 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to your own websites and app. We enable customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences, and a deeper emotional connection with consumers. The company is backed by IDG Capital, Lightspeed Venture Partners, and GSR Ventures, with over $90 million in capital raised to date with offices in the US(SF and NYC), Toronto, Poland, Slovakia, Brazil, and China.
Why Work With Us
We are a diverse team where everyone belongs. We are creative, curious, and cool in a nerdy way. We believe in growth, results, and in each other and that perfection is a work-in-progress. We are just the right amount of extra and want to change the digital game.
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