VP, Publisher Sales & Strategic Partnerships Manager – Zeta Actions
About the Role
Zeta Actions is seeking a high-performing sales professional to drive the growth of our publisher and advertiser network. This role is ideal for someone with deep experience in performance marketing who enjoys developing new business, negotiating partnerships, and growing strategic accounts.
You will be responsible for identifying and acquiring new publishers and advertisers, expanding existing partnerships, and maximizing revenue through data-driven optimization. This is a highly visible, revenue-generating role that combines business development, strategic relationship management, and campaign performance.
Success in this role will be measured by your ability to grow revenue, expand our partner ecosystem, and deliver strong client outcomes.
Responsibilities
Business Development & Sales (Primary Focus)
Develop and execute a sales strategy to acquire new publishers and advertisers across Zeta's performance marketing business.
Build and manage a healthy pipeline through outbound prospecting, referrals, industry events, and existing relationships.
Negotiate commercial agreements, pricing, and partnership terms with publishers and advertisers.
Identify new revenue opportunities within existing accounts through upselling, cross-selling, and expansion into new channels.
Develop strategic partnerships that increase scale, improve media quality, and diversify supply.
Partner closely with internal leadership to define go-to-market strategies and launch new offerings.
Maintain a strong understanding of market trends, competitive activity, and emerging performance marketing opportunities.
Strategic Partner Management
Own executive relationships with key publishers and advertisers.
Conduct regular business reviews focused on growth opportunities and strategic planning.
Serve as a trusted advisor by recommending new products, channels, and optimization strategies.
Ensure high partner satisfaction while driving profitable revenue growth.
Campaign Strategy & Performance
Oversee campaign launches, pacing, fulfillment, and optimization.
Work with Operations and BI teams to improve campaign performance and maximize ROI.
Analyze campaign performance and identify opportunities to increase scale while maintaining quality.
Collaborate with Product and Engineering teams to improve integrations, tracking, and operational efficiency.
What We're Looking For
Required Experience
7+ years of experience in performance marketing, affiliate marketing, publisher development, business development, or digital advertising sales.
Demonstrated success acquiring and growing publisher and advertiser partnerships.
Existing relationships within affiliate marketing, performance media, or digital publishing ecosystems.
Strong understanding of CPL, CPA, CPC, ROAS, attribution, and performance marketing economics.
Experience negotiating commercial agreements and managing strategic partnerships.
Experience with affiliate platforms such as Cake, Everflow, Tune, Impact, or similar technologies.
Strong analytical skills with Tableau, Power BI, Google Analytics, or similar reporting tools.
Excellent presentation, negotiation, and executive communication skills.
Preferred Experience
Higher Education performance marketing experience strongly preferred.
Experience across additional lead generation verticals including Financial Services, Insurance, Healthcare, or Home Services.
Experience managing publisher email inventory and affiliate media.
What Success Looks Like
Grow publisher and advertiser revenue.
Expand Zeta's strategic publisher ecosystem.
Launch new partnerships that generate incremental revenue.
Increase partner retention and lifetime value.
Identify new market opportunities and bring innovative ideas to the business.
Deliver exceptional customer experiences while exceeding revenue goals.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
COMPENSATION RANGE
The compensation range for this role is $150,000.00 - $300,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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Skills Required
- 7+ years of experience in performance marketing, affiliate marketing, publisher development, business development, or digital advertising sales.
- Demonstrated success acquiring and growing publisher and advertiser partnerships.
- Existing relationships within affiliate marketing, performance media, or digital publishing ecosystems.
- Strong understanding of CPL, CPA, CPC, ROAS, attribution, and performance marketing economics.
- Experience negotiating commercial agreements and managing strategic partnerships.
- Experience with affiliate platforms such as Cake, Everflow, Tune, Impact, or similar technologies.
- Strong analytical skills with Tableau, Power BI, Google Analytics, or similar reporting tools.
- Excellent presentation, negotiation, and executive communication skills.
- Higher Education performance marketing experience.
- Experience across lead generation verticals including Financial Services, Insurance, Healthcare, or Home Services.
- Experience managing publisher email inventory and affiliate media.
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
