Vice President, Product Strategy & Pricing

Posted Yesterday
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Hiring Remotely in GA
Remote
Expert/Leader
Healthtech • Information Technology • Consulting
The Role
Leads portfolio-wide monetization, packaging, subscription tiers, pricing governance, discount frameworks, and price optimization for B2B healthcare software and services. Partners with Product, Sales, Finance, Legal, and executive leadership to develop value-based pricing, evaluate elasticity and competitive data, support product launches, improve price realization, and ensure financial and revenue-compliance alignment. Builds and leads a team of monetization managers and pricing analysts.
Summary Generated by Built In

Job Description:

The VP, Product Pricing Strategy is the strategic architect of how NextGen Healthcare commercializes its complex, interconnected software and services portfolio. Reporting directly to the Chief Product Officer (CPO), this executive leader operates at the center of a cross-functional "triad" composed of Product Leaders (P&L Owners), Sales/Commercial Leaders, and Finance Leaders to balance market opportunity with financial rigor and sales agility. This role owns the market-facing, value-oriented packaging and pricing architecture across our ambulatory EHR, practice management, revenue cycle, and platform offerings, designing monetization models that simplify the buying experience, drive product-led growth, and maximize customer lifetime value.
  • Monetization & Packaging Strategy: Define the holistic portfolio pricing strategy, subscription tiers, and packaging frameworks; partner with Product GMs to translate product roadmaps and new product introductions (NPI) into modern, value-aligned SaaS and product-led growth (PLG) packaging structures (including standardizing tier structures, modular bundling strategies, and pricing for AI/GenAI add-ons).
  • Sales Enablement & Deal Governance: Collaborate with Sales leadership and Sales Operations to establish clear discounting frameworks, value-based sales playbooks, and contract-term guidance that reduce transaction friction and protect price realization.
  • Finance Partnership & Governance: Partner with the Corporate Finance peer to separate value-based pricing design from financial compliance; co-chair the internal Pricing Committee to ensure all commercial models are both highly competitive and financially disciplined.
  • Market Research & Price Elasticity: Oversee quantitative and qualitative pricing research—including price-elasticity modeling, competitive intelligence, and customer sensitivity analyses—to ground pricing decisions in objective market data.
  • Corporate Pricing Governance: Co-lead corporate pricing governance by partnering with Corporate Finance; this VP owns the market-facing, value-based pricing design and packaging strategy, while partnering with Finance to ensure all models align with corporate margin targets, revenue recognition compliance, billing system capabilities, and corporate financial planning.
  • Price Realization & Optimization: Establish and monitor key performance indicators (KPIs) to track the ongoing efficacy of pricing models, actual discount rates, bundle performance, and contract compliance; utilize this data to continuously iterate, optimize, and defend future packaging and pricing strategies.
  • Team Leadership & Executive Influence: Recruit, mentor, and develop a team of monetization managers and pricing analysts; prepare and present complex, data-driven pricing recommendations to secure consensus from the Executive Leadership Team.
  • Perform other duties that support the overall objective of the position.
Education Required:
  • Bachelor’s degree in Business, Economics, Computer Science, Engineering, or a related quantitative field.
  • Preferred: MBA, Master’s in Economics, or other advanced business degree.
Experience Required:
  • 12+ years of progressive experience in monetization strategy, strategic pricing, product strategy, corporate strategy , or business operations within B2B enterprise software or SaaS environments.
  • Proven track record of building and leading a strategic pricing or monetization function, including designing and scaling multi-product SaaS packaging and tiered subscription models.
  • Demonstrated experience establishing sales discounting governance, value-based pricing methodologies, and commercialization strategies for new product launches.
  • Preferred: Experience in healthcare IT, digital health platforms, or private equity-backed technology environments.
  • Or, any combination of education and experience which would provide the required qualifications for the position.
License/Certification Required:
  • None required.
  • Preferred: Certified Pricing Professional (CPP) or other specialized monetization credentials.
Knowledge, Skills & Abilities:
  • Knowledge of: Modern monetization models for emerging technologies, including AI, Generative AI, and API/platform integrations. Modern B2B SaaS business models, recurring revenue metrics (LTV, CAC, NRR, Gross Margin), and value-based pricing methodologies. Advanced pricing research frameworks, price elasticity modeling, and market-segmentation techniques. Enterprise sales structures, deal-desk operations, contracting guidelines, and discount-governance practices.
  • Preferred: Healthcare industry commercial structures, clinical software trends, and regulatory impacts on health technology contracts.
  • Skill in: Executive-level communication, with the ability to distill complex financial and quantitative models into simple, persuasive narratives. Cross-functional orchestration within a "triad" governance model (Product, Sales, Finance). Advanced statistical reasoning, quantitative financial modeling, and structured strategic planning. Coaching, mentoring, and leading highly analytical teams of pricing professionals.
  • Ability to: Translate abstract product value propositions into highly structured, defensible, and simple pricing and packaging structures. Collaborate cross-functional and build strong operational partnerships with Product, Finance, Legal, and Sales executives. Jointly govern a corporate Pricing Committee, balancing competitive market positioning with strict financial discipline and revenue compliance.
  • Manage high-impact, visible initiatives under tight timelines and organizational complexity. 
The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.

NextGen Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • Bachelor’s degree in Business, Economics, Computer Science, Engineering, or a related quantitative field
  • 12 or more years of progressive experience in monetization strategy, strategic pricing, product strategy, corporate strategy, or business operations within B2B enterprise software or SaaS environments
  • Proven track record building and leading a strategic pricing or monetization function
  • Experience designing and scaling multi-product SaaS packaging and tiered subscription models
  • Experience establishing sales discounting governance and value-based pricing methodologies
  • Experience developing commercialization strategies for new product launches
  • MBA, master’s degree in Economics, or another advanced business degree
  • Experience in healthcare IT, digital health platforms, or private equity-backed technology environments
  • Certified Pricing Professional or other specialized monetization credential

NextGen Healthcare Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NextGen Healthcare and has not been reviewed or approved by NextGen Healthcare.

  • Healthcare Strength Health coverage includes multiple Anthem medical options plus dental and vision, and company HSA contributions are provided for HDHP selections. Wellbeing resources such as mental health support and fitness programs complement the core plans.
  • Wellbeing & Lifestyle Benefits A Lifestyle Spending Account, paid Volunteer Time Off, and Employee Resource Groups are highlighted alongside flexible and remote‑friendly work arrangements. These extras add lifestyle and community value beyond core insurance.
  • Fair & Transparent Compensation Sales compensation plans are characterized as fair and transparent with competitive on‑target earnings in go‑to‑market roles. Top performers can achieve higher outcomes under these structures.

NextGen Healthcare Insights

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The Company
HQ: None
3,179 Employees

What We Do

NextGen Healthcare is on a relentless quest to improve the lives of those who practice medicine and those they care for. We provide tailored solutions to fit the precise needs of ambulatory practices, as they strive to reach the quadruple aim while navigating the journey of value-based care. The result? Healthier patients and happier providers.

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