Vice President, Product Marketing

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.
Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!

• Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies.

• Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators.

• Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints.

• Champion the voice of the customer to ensure products and marketing resonate with target audiences.

• Lead the development of go-to-market plans for new product launches and feature enhancements.

• Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams.

• Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition.

• Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions.

• Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation.

• Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth.

• Deep understanding of Product-Led Growth strategies, with hands-on experience leveraging the product itself to drive user acquisition, engagement, retention, and expansion, while aligning marketing efforts with customer success and product teams.

• Establish key performance indicators (KPIs) for product marketing efforts and track the effectiveness of marketing campaigns.

• Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role. Must have a Cloud-focused cybersecurity background.

• Proven success in leading cross-functional teams to launch and grow products in a competitive market.

• Strong background in B2B/B2C marketing, preferably within [industry or vertical].

• Experience with SaaS, technology, or other fast-moving industries is highly preferred.

• Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging.

• Strong leadership and team management skills with a track record of building and mentoring high-performing teams.

• Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams.

• Data-driven mindset with experience using analytics and market research to drive decision-making.

• Ability to work in a fast-paced, dynamic environment while managing multiple priorities.

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.

Our Commitment:

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging. #LI-JW1 #LI-HYBRID
This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.

All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records.