Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.
Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of providing every investor with access to the hyper-expanding digital asset universe. Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.
We’re proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is seeking a strategic and execution‑focused Vice President, Product Marketing to own go-to-market positioning and enablement for our product suite. Reporting to the Chief Marketing Officer, you’ll drive the narrative and market adoption of our offerings through standout messaging, integrated campaigns, and sales‑facing content. As the category leader, our product roadmap requires nuanced storytelling and deep coordination across regulatory, investment, and commercial teams. This role ensures every launch and campaign is data-driven, customer-centric, and commercially impactful.
Responsibilities:
- Own the go-to-market strategy and positioning for Grayscale’s product suite, crafting compelling messaging, narratives, and competitive differentiation.
- Develop and maintain sales enablement tools and training that empower internal teams and distribution partners to drive adoption.
- Lead product launch planning and execution in coordination with Marketing, Sales, Product, and Compliance.
- Translate market intelligence, customer insights, and competitive analysis into actionable marketing strategies and content.
- Manage integrated product marketing campaigns across digital, content, PR, and events to support AUM growth.
- Define KPIs, track performance, and report on product marketing effectiveness and impact.
- Serve as the connective tissue between Product and Distribution teams to ensure alignment across roadmap, messaging, and GTM execution.
Prior Experience/Requirements:
- 8–15 years of product or product marketing experience in financial services, fintech, crypto, or high-growth sectors.
- Bachelor’s degree in Marketing, Finance, Communication or equivalent experience.
- Deep understanding of investment products, distribution dynamics, and markets.
- Proven success launching and enhancing product adoption through strategic GTM campaigns and sales enablement.
- Strong analytical mindset, translating market insights into strategies and measuring impact.
- Excellent communicator with storytelling skills across collateral, presentations, and training.
- Experience leading cross-functional initiatives and influencing without authority.
- Comfortable working with modern martech stacks (CRM, analytics, automation).
- Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
What We Do
Grayscale enables investors to access the digital economy through a family of secure, compliant, and future-forward investment products. Founded in 2013, Grayscale has a proven track record and unrivaled expertise as the world’s largest digital currency asset manager. Investors, advisors, and allocators turn to Grayscale’s private placements, public quotations, and ETFs for exposure to both single asset, diversified, and thematic investment products.
Disclosure: grayscale.com/terms
