Vice-President, Pricing & Promotions

The opportunity:

Reporting to the Senior Vice-President, Customer Strategy, Analytics and Merchandise Planning, the Vice-President, Pricing & Promotions will lead pricing and promotional strategy across CTC’s retail businesses. This leader will use customer insights, market intelligence, category priorities and financial goals to make coordinated commercial decisions that improve customer value, grow sales and support healthy margins.
The role brings together teams responsible for pricing strategy and operations, promotional strategy and programs, price-value transformation, and enterprise print, distribution and gift cards. A key priority is leading CTC’s True North Price/Value program, a multi-year effort to strengthen how we define, deliver and measure value for customers. This is a highly collaborative role. You will work closely with Merchandising, Analytics, Brand and Marketing, Digital and Loyalty, Finance, Retail Operations, Product and Technology to turn strategy into practical tools, processes and customer experiences.

What you’ll do:

• Set the pricing and promotions strategy across CTC’s retail businesses, including clear priorities, decision-making principles and measures of success.
• Lead the True North Price/Value program and turn its multi-year strategy into a practical roadmap for the business.
• Bring the pricing, promotions, price-value, print, distribution and gift card portfolios together as one coordinated commercial system.
• Use customer, competitor, category and financial insights to guide pricing and promotional decisions.
• Grow regular-price and promotional sales while balancing margin, inventory, supplier funding, operating costs and long-term customer trust.
• Clarify roles, decision rights, governance and performance measures so teams can make faster, more consistent decisions.
• Partner with Analytics to improve pricing models, promotional measurement, scenario planning and tracking of business benefits.
• Build and lead a strong team, with clear accountabilities and a focus on development, inclusion and succession planning.
• Advise senior leaders on complex pricing and promotional decisions by clearly explaining options, trade-offs and risks.
• Lead changes to capabilities and ways of working, helping teams adopt new tools, data, processes and operating models.
• Partner with Product and Technology teams to define business needs, prioritize investments and deliver scalable solutions.
• Work with Brand and Marketing, Digital and Loyalty, and retail teams to deliver clear and consistent customer experiences across channels.

What you’ll bring:

• Senior leadership experience in pricing, promotions, merchandising, commercial strategy, revenue management or a related area within a large retail or consumer business.
• A track record of developing pricing or promotional strategies and turning them into measurable business results at scale.
• Strong commercial judgment and the ability to balance customer value, sales, margin, competitive position and cost.
• Experience leading enterprise-wide change involving strategy, process, data, technology and new ways of working.
• Strong analytical skills and confidence using customer, market, competitor and financial insights to make decisions and measure results.
• The ability to work across a complex, matrixed organization, align senior stakeholders and influence decisions across multiple teams.
• Experience partnering across functions such as merchandising, marketing, digital, loyalty, analytics, product, technology, finance and retail operations.
• Clear executive communication skills, including the ability to simplify complex issues and explain choices and trade-offs.
• A collaborative, outcome-focused leadership style that combines strategic thinking with disciplined execution.
• Experience building, developing and retaining strong, inclusive teams.
• Experience in a multi-brand, franchise, dealer or similarly distributed retail model is an asset.

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This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.