Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Vice President, Paid Media Strategy
Department: Global Marketing, Integrated Marketing Service
Reports To: SVP, Integrated Marketing Services
Location: New York, NY or Los Angeles, CA
A little bit about our team:
We are seeking a highly organized and proactive Vice President, Paid Media Strategy to join Warner Music Group’s Global Marketing team.
Your role:
The VP of Paid Media Strategy is responsible for setting the global vision for Warner Music Group’s paid media efforts, ensuring consistent execution, innovation, and measurable impact across all priority artist campaigns.
This role oversees the strategic integration of two key pillars: the value delivered through inventory received from our global platform partnerships and the direct cash investment managed by Global Marketing. As the leader of both pillars, the VP aligns all digital investment with broader marketing and audience growth objectives, drives strategic media partnerships, and ensures world-class execution across platforms and territories.
Working closely with the leaders of Marketing Enablement and Marketing Intelligence, this role also supports the development of ROI frameworks for paid media, manages external vendor relationships, and contributes to requirements for internal tool development.
This role also provides strategic thought leadership, anticipating industry trends, emerging platforms, and shifts in consumer behavior to shape long-term paid media strategy, and acts as a thought leader internally to influence broader marketing, commercial, and product strategies.
Here you’ll get to:
Strategy & Vision
Establish and develop the worldwide paid media structure that directs campaign strategizing, audience segmentation, and platform allocation in all regions.
Collaborate with Finance and Marketing Analytics to track return on investment, improve budget allocation, and set up international media evaluation and attribution frameworks.
Establish objectives and achievements for all paid and platform activities, including value baselines, performance benchmarks and OKR's.
Monitor the competitive landscape to identify new opportunities and risks in digital advertising and platform partnerships.
Design and be responsible for a hybrid in-house and offshore/nearshore structure to deliver ad operations cost-effectively and at scale.
Leadership & Team Development
Lead, develop, and mentor senior media staff, including the Director of Platform Inventory and Paid Media Managers, ensuring alignment, innovation, and consistent execution globally.
Be a visible, inclusive leader within WMG’s global marketing community, fostering mentorship, career development, and upskilling of paid media teams while promoting a globally-minded culture.
Campaign Strategy & Integration
Oversee the integration of paid media campaigns, including both platform-delivered value and direct GM spend, ensuring unified global impact.
Partner with the SVP of Global Priorities to pace and manage the global paid media budget.
Partner with Global Marketing peers (Creator, Direct-to-Fan, Playlisting) and analytics teams to ensure campaigns align with broader objectives and lifecycle strategies.
Ensure compliance with platform policies, data privacy laws, and artist brand standards.
Partnerships & Platform Strategy:
Build and maintain senior-level relationships with platforms (e.g., Meta, YouTube, TikTok) to drive innovation, unlock new ad formats, and enhance value delivery.
Act as a key strategic point of contact for platform partners, finding opportunities for additional inventory, editorial features, or co-marketing initiatives.
Innovation & Optimization
Drive adoption of new tools, technologies, and ad formats to enhance campaign effectiveness.
Refine global media operations and workflows to ensure consistent execution while allowing for local market adaptability.
Lead adoption of emerging ad tech (e.g., AI-driven optimization, programmatic automation, creative AI) to maintain a competitive edge.
Collaborate with Marketing Enablement and Marketing Intelligence teams to establish value approach, lead all aspects of vendor selection, and coordinate global tool improvement.
About you:
10+ years in digital and paid media, including 3+ years leading senior teams and cross-functional groups across regions.
Deep expertise in multi-channel paid media strategy (Meta, YouTube/Google, TikTok, DSPs, and emerging platforms) with strong knowledge of media buying, optimization, and performance measurement.
Proven track record building and scaling global media operations within music, entertainment, or culturally driven consumer brands.
Skilled at bridging high-level strategy with hands-on execution, leading both vision-setting and operational refinement.
Experienced navigating complex matrix organizations across multiple time zones and markets.
Global experience across multiple international regions, including the US and UK, is a plus.
Exceptional communication, stakeholder management, and cross-cultural collaboration skills.
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
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This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.
Salary Range$150,000 to $170,000 AnnuallySalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2025 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf
Top Skills
What We Do
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG's Recorded Music division includes renowned labels such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics, and Warner Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company – as well as next gen artist services division WMX, which includes consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; UPROXX, the youth culture destination; and HipHopDX, the hip-hop music news site. In addition, WMG counts storytelling powerhouse Warner Music Entertainment and social media content creator IMGN among its many brands.
