Job Description:
The Senior Vice President of New Stream Media (NSM) serves as a key architect of dentsu's retail media and commerce growth strategy, responsible for shaping the long-term vision, commercialization approach, and market leadership of NSM offerings. This executive will drive enterprise-wide growth across Retail Media Networks (RMNs), commerce media, and emerging monetization opportunities while influencing strategic investments, partnerships, and capability development across dentsu.
The SVP will partner closely with executive leadership, including Growth, Media, Product, Technology, Analytics, and Client Leadership teams, to scale NSM's impact across the organization, unlock new revenue streams, and position dentsu as the leading strategic advisor to retailers, marketplaces, and media owners globally. This role requires a proven executive leader capable of driving transformation, influencing senior stakeholders, and delivering sustainable business growth.
Based on the strategic importance of the role and its expected leadership across NSM growth, commercialization, and enterprise partnerships, this description more closely aligns to an SVP-level position
Key Responsibilities
Strategic Leadership
- Own the NSM roadmap across design, build, and run phases of RMN development.
- Lead monetization strategy and go-to-market planning, including pricing, packaging, and partner enablement.
- Expand NSM’s non-endemic advertising footprint and unlock new revenue streams for retailers.
- Define and drive the multi-year growth strategy and commercialization vision for NSM across dentsu.
- Serve as an executive advisor to Media leadership on retail media, commerce, data collaboration, and monetization strategy.
Growth & Innovation
- Evangelize the NSM offering in dentsu, meet with client leads to proactively solution partnerships and new client endeavors.
- Drive net-new and organic revenue growth across RMNs and enterprise media.
- Represent dentsu internally and externally as a recognized thought leader across retail media, commerce, and monetization.
- Architect integrated solutions that span media, analytics, creative, and consulting.
- Collaborate with the Chief Growth Officer to align NSM initiatives with dentsu Media’s enterprise growth priorities.
Operational Excellence
- Oversee delivery models and staffing plans to ensure scalable execution.
- Partner with finance and commercial teams to shape investment strategies and revenue models.
- Lead internal enablement efforts, including sales tools, training, and thought leadership.
Client & Market Engagement
- Build trusted relationships with senior client stakeholders and industry partners.
- Represent NSM in external forums and contribute to dentsu’s thought leadership in retail media.
- Ensure client satisfaction and retention through strategic oversight and innovation.
Qualifications
- 15+ years of experience in retail media, commerce, digital advertising, consulting, or enterprise growth leadership.
- Proven executive leadership experience managing large revenue portfolios and influencing C-suite stakeholders.
- Deep understanding of RMNs, commerce media, and enterprise media buying.
- Strong strategic thinking, solution selling, and storytelling capabilities.
- Exceptional communication, presentation, and stakeholder management skills.
- Bachelor’s degree required; Master’s degree preferred.
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Location:
New YorkBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Skills Required
- 12+ years of experience in retail media, commerce strategy, or digital advertising.
- Proven track record of leading large-scale initiatives and cross-functional teams.
- Deep understanding of RMNs, commerce media, and enterprise media buying.
- Strong strategic thinking, solution selling, and storytelling capabilities.
- Exceptional communication, presentation, and stakeholder management skills.
- Bachelor's degree
- Master's degree
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
