Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.
Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.
Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.
Performance matters. We take pride in it. We own it. We show up for one another and for our communities.
Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.
JOB DESCRIPTION:
How you will Own It:
- Own media investment strategy: Define channel mix, allocation, and flighting for national, regional, and local campaigns.
- Lead agency relationship: Manage the media AOR to ensure accountability, performance, and innovation; negotiate scope, fees, and contracts.
- Financial stewardship: Optimize the Ad Fund by aligning investments to CPD, retention, and awareness KPIs. Partner with finance to forecast, track, and report spend.
- Analytics + optimization: Partner with our business Analytics team to ensure MMM, attribution, and campaign reporting inform investment decisions.
- Partnership with CMO: Align media strategy with creative and brand architecture to ensure cohesive storytelling.
- Digital leadership: Oversee performance marketing, SEM, paid social, CTV, and emerging platforms; ensure rigorous measurement and test-and-learn discipline.
- Talent development: Build, mentor, and manage a small in-house team (digital/social, budget coordination).
- Stakeholder management: Present investment strategies and performance readouts to executive leadership, board members, and franchisee councils.
- Industry foresight: Stay ahead of market trends, pricing shifts, and new opportunities to ensure Take 5 is investing smartly.
- VP Media: Owns the where, when, and how much of paid investment.
- CMO: Sets the why and overarching vision.
- The VP Media turns vision into a precise, accountable investment strategy that delivers ROI.
What you’ll Bring:
- 12+ years in media planning/buying, with deep experience managing agencies of record.
- Proven track record of leading large-scale media investments ($50M+ annually) with measurable ROI.
- Strong command of MMM, attribution models, and performance dashboards.
- Experience balancing national vs. local investments in a multi-unit or franchise environment strongly preferred.
- Skilled negotiator with history of delivering value in agency and vendor contracts.
- Strong leadership presence; can influence peers, franchisees, and senior executives.
- Bachelor’s degree required; MBA or advanced degree preferred.
- +10% efficiency in media ROI through reallocation and optimization.
- CPD impact directly attributable to media lift (measured via MMM).
- Improved Ad Fund credibility with transparent reporting and accountability.
- Agency consolidation and optimization complete, with one retained AOR delivering scalable value.
- Team built and operating: analytics, campaign management, and budget coordination in place.
Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
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Position Location:
North CarolinaCompensation Range:
$202,000.00 - $360,600.00Compensation Frequency:
AnnualBase pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com
Get early access to 50% of your earned wages at any time through our myFlexPay program.
Top Skills
What We Do
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
Driven Brands is the parent company of some of North America’s leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has more than 4,900 locations across 14 countries, and services over 70 million vehicles annually
