Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
The Vice President, Programmatic Activation (Europe) role is at the forefront of Zeta’s media activation business. In this high-impact role, you will combine ad operations oversight, presales media guidance, and people management to drive account growth in highly targeted digital advertising programs.
Based in London (or the surrounding area), you will lead Zeta's growing media operations across EMEA, with an initial focus on the UK and Western European markets. You will be directly responsible for managing media campaigns in the UK, while overseeing the French country lead as your direct report. You will also serve as the go-to partner for UK sales and planning leadership, approving media plans, pricing, and campaign recommendations for new business. As the business expands, you will be empowered to grow and manage your London-based AdOps team.
CORE RESPONSIBILITIES1. Programmatic Campaign Management
· Media Ownership: Take full responsibility for UK media campaigns, delivering strong performance, managing margins, and supporting account management teams with QBRs and insights as needed.
· Account Growth: Partner with sales to identify upsell opportunities to drive incremental budgets and secure renewals.
· Technical Solutions: Troubleshoot, and debug complex ongoing activities related to tracking, ad serving, and trading/optimization issues.
· International Collaboration: Coordinate and support media initiatives across EMEA to ensure cross-border alignment, serving as an escalation resource for your France-based trading manager.
2. Presales Pricing & Strategy· Commercial Pricing: Set or approve media rates for all programmatic offerings submitted by the Presales Planning team.
· Strategic Input: Partner with sales and account leadership to provide technical and strategic input on new business pitches and media plans to ensure proposals are setup for success.
3. People Management· Team Guidance: Oversee and support the France media lead and his/her Paris-based AdOps team.
· UK Team Management: Onboard and manage a London-based AdOps team in response to high-growth business needs.
4. Campaign Excellence & Analytics· Media KPIs: Own performance across your team's campaign portfolio by ensuring programmatic best practices are followed and timely optimizations are made to achieve client KPIs.
· Operational Guardrails: Monitor internal and third-party reporting for pacing, performance, and discrepancy tracking.
· Advanced Analysis: Partner with Analytics and Client Success teams to prepare deep post-campaign reports for Tier 1 clients.
DESIRED SKILLS & EXPERIENCE· Experience: 8+ years’ experience in programmatic advertising within Trading, AdOps, or Account Management functions, with a proven track record in people management and media optimization.
· Presales Acumen: Demonstrated experience contributing to presales strategies, media plan pricing, and commercial proposals.
· Technical Expertise: Deep understanding of at least one DSP (DV360, Xandr, Yahoo, or TTD, preferred) along with solid optimization expertise across supply, audience, bidding, and attribution factors.
· Client Skills: Proven ability to represent your organization as a credible subject matter expert whenever client-facing media support is required.
· Analytical Mindset: Strong analytic skills, including a high level of comfort with Excel and data-driven decision-making.
· Soft Skills: Outstanding business writing, communication, and presentation skills , paired with the ability to manage multiple complex projects in an accelerated environment.
· Languages: Fluent English is mandatory.
BENEFITS & PERKS
· Hybrid work model
· Excellent medical coverage
· Employee Stock Purchase Plan
· Competitive Salary
Skills Required
- 8+ years experience in programmatic advertising within Trading, AdOps, or Account Management
- Proven people management experience
- Experience contributing to presales strategies, media plan pricing, and commercial proposals
- Deep understanding of at least one DSP (DV360, Xandr, Yahoo, or The Trade Desk)
- Strong optimization expertise across supply, audience, bidding, and attribution
- Technical troubleshooting skills for tracking, ad serving, and trading/optimization issues
- Strong analytical skills and high comfort with Excel
- Excellent business writing, communication, and presentation skills
- Ability to represent the organization as a client-facing subject matter expert
- Fluent English
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
