Vice President, Markets Marketing

Vice President, Markets Marketing

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Vice President to join our Markets Marketing team. This role is located in London.

In this role, you’ll make an impact in the following ways: 

• Drive the commercial success of BNY’s Markets businesses by developing and executing marketing strategies aligned to business priorities across the Global Collateral platform. Collaborate with product teams to understand the product roadmap, shape clear positioning, and deliver coordinated go to‑ market strategies aligned with enterprise and Markets messaging. 
• Provide international marketing support for Markets, working with regional stakeholders across EMEA, APAC, and the Americas to adapt global campaigns, materials, and messaging for local market relevance. 
• Integrate initiatives into broader enterprise marketing programs, collaborating with Marketing and Communications stakeholders to deliver cohesive, multi‑channel campaigns. 
• Work hand in‑ hand with segment marketing, events, creative teams, and client executives globally to maximise‑ campaign reach and impact, including the effective management of marketing project management systems to drive delivery, coordination, and governance.
• Establish and track rigorous KPIs, providing clear performance reporting and insights to senior leadership. 
• Leverage data, analytics, and stakeholder feedback to continuously refine messaging, improve execution, and enhance future campaign effectiveness across regions.

To be successful in this role, we’re seeking the following: 

• Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
• Several years experience in product marketing, with a strong track record of success in the financial services industry
• Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
• Comprehensive understanding of the financial industry and functional knowledge of products, industry innovations and overall competitive landscape. 

Responsibilities can include: 

• Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes
• Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment
• Deliver messaging and value proposition
• Enable client-facing teams to communicate value proposition and initiatives
• Identify product synergies across the broader enterprise 
• Create and maintain standard marketing content
• Collaborate with partners in digital marketing, creative, events, commercialization, and other specialist marketing functions to execute deliverables

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn 

 Here’s a few of our recent awards: 

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards: 

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.