The Role
The VP of Marketing will lead marketing strategy, brand positioning, demand generation, and team development while collaborating with executives. They will drive campaigns and content creation.
Summary Generated by Built In
About ValitanaValitana is a rapidly growing FinTech company delivering cutting-edge SaaS solutions to institutional investors. Founded in 2017, our platform provides advanced financial analytics, trade flow insights, and portfolio management tools that empower our clients to make faster and more informed decisions while improving operational efficiency.
Valitana was awarded the 2026 Deal Catalyst CLO Award for Best CLO & Technology Provider – Innovation and serves approximately 100 institutional clients including CLO investors, CLO managers, hedge funds, asset managers, insurance companies, family offices, and broker dealers.Position OverviewValitana is seeking a Vice President of Marketing to define and lead the next chapter of our marketing function. As Valitana scales its institutional client base and expands its product footprint across the structured credit ecosystem, this leader will own the marketing vision, strategy, and execution end-to-end. The VP of Marketing will set the strategic direction for brand, demand generation, events, content, and product marketing, while building the frameworks, processes, and team needed to support sustained growth.
This is a role for a marketing leader who can operate at both altitudes: shaping long-term strategy and category positioning at the executive level, and rolling up their sleeves to drive campaigns, content, and pipeline alongside the team. The VP will manage Valitana's current marketing team and will be responsible for evolving the team structure as the function matures. The individual in this role will partner closely with Executive Leadership, Sales, Product, and Client Success to align marketing investment with revenue outcomes.
Responsibilities
Employees in this role will work in the office Mondays through Wednesdays with the flexibility to work remotely Thursdays and Fridays.
Valitana is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Valitana was awarded the 2026 Deal Catalyst CLO Award for Best CLO & Technology Provider – Innovation and serves approximately 100 institutional clients including CLO investors, CLO managers, hedge funds, asset managers, insurance companies, family offices, and broker dealers.Position OverviewValitana is seeking a Vice President of Marketing to define and lead the next chapter of our marketing function. As Valitana scales its institutional client base and expands its product footprint across the structured credit ecosystem, this leader will own the marketing vision, strategy, and execution end-to-end. The VP of Marketing will set the strategic direction for brand, demand generation, events, content, and product marketing, while building the frameworks, processes, and team needed to support sustained growth.
This is a role for a marketing leader who can operate at both altitudes: shaping long-term strategy and category positioning at the executive level, and rolling up their sleeves to drive campaigns, content, and pipeline alongside the team. The VP will manage Valitana's current marketing team and will be responsible for evolving the team structure as the function matures. The individual in this role will partner closely with Executive Leadership, Sales, Product, and Client Success to align marketing investment with revenue outcomes.
Responsibilities
- Define Valitana's marketing vision, narrative, and category positioning across the credit and asset management ecosystem
- Build the multi-year marketing strategy and annual operating plan, including budget allocation across brand, demand, events, content, and product marketing
- Establish the frameworks, KPIs, and measurement systems that connect marketing activity to pipeline, revenue, and client retention
- Partner with the executive team on go-to-market strategy for new products, segments, and geographies
- Sharpen Valitana's brand voice, visual identity, and market narrative to differentiate in a competitive FinTech landscape
- Build Valitana's thought leadership presence across owned, earned, and paid channels — including executive visibility, industry research, and analyst relations
- Own messaging architecture and ensure consistency across all client-facing touchpoints
- Design and scale the demand generation engine, including paid media, ABM, email, and inbound programs that drive qualified pipeline
- Partner with Sales leadership to set pipeline targets, define lead handoff and qualification criteria, and operate against shared revenue goals
- Build the marketing operations and analytics foundation — attribution, reporting, and tech stack — to enable data-driven decisions
- Set the strategy for Valitana's industry presence at conferences such as Creditflux, Opal, IMN, and ABS East, as well as proprietary client events and webinars
- Evolve the events program from logistics execution to a strategic pipeline and brand-building lever
- Lead product marketing strategy, including positioning, launches, competitive intelligence, and sales enablement
- Build a content strategy and editorial calendar that supports buyer journeys across CLO investors, managers, hedge funds, asset managers, and other client segments
- Lead, develop, and grow the marketing team, beginning with the current Marketing Associate, Graphic Designer, and open Content Creator role
- Build the org design and hiring plan for the next phase of growth, identifying where to invest in specialists vs. generalists
- Establish team rituals, performance standards, and a culture of accountability, creativity, and craft
- 8+ years of B2B marketing experience, with a meaningful portion spent at SaaS or FinTech companies serving institutional or enterprise audiences
- Demonstrated track record building and leading marketing functions — including strategy, demand generation, brand, events, and product marketing — at a high-growth company
- Prior leadership experience, including hiring, developing, and structuring marketing teams
- Player-coach orientation: comfortable setting strategy at the executive level and equally comfortable executing campaigns, writing briefs, and getting into the details when needed
- Strong commercial instincts and a proven ability to operate against pipeline and revenue targets in close partnership with Sales
- Sophisticated understanding of marketing operations, attribution, and the modern marketing tech stack (Salesforce, marketing automation, ABM, paid media platforms, analytics)
- Excellent written and verbal communication skills, with the ability to shape and tell a compelling category narrative
- Experience marketing to financial services, credit markets, or institutional investor audiences strongly preferred
- Comfortable operating in a fast-paced, ambiguous environment and translating ambiguity into structure
Employees in this role will work in the office Mondays through Wednesdays with the flexibility to work remotely Thursdays and Fridays.
Valitana is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Skills Required
- 8+ years of B2B marketing experience
- Experience at SaaS or FinTech companies
- Track record in high-growth companies
- Leadership experience in marketing teams
- Understanding of marketing operations and tech stack
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The Company
What We Do
Valitana is dedicated to building intuitive, integrated, and customizable platforms for modern investment professionals. Valitana aims to deliver clear, concise, relevant insights and enable our clients to focus on informed security selection, asset allocation, and risk management. Vantage is our a multi-asset class trade and portfolio management platform. With extensive data warehousing capabilities, custom-built workflows, a powerful compliance engine, and numerous third-party integrations, Vantage is designed to help operations, finance, portfolio managers, traders, compliance, and IR focus on what matters most. Valitana Analytics is our CLO analysis and workflow platform. Deep dive into the analytics and relative value metrics of any deal, create your own custom analytics, run valuations with an unlimited set of your own custom cashflow projection scenarios, and quickly run price / yield tables and liquidation NAVs.
