Vice President, Marketing

TalentNeuron is the world's leading provider of labor market analytics, delivering high-fidelity talent data on an unmatched global scale. TalentNeuron delivers actionable talent insight for every region of the world covering countries that collectively represent more than 90% of the world's GDP. Through deep investments in machine learning and artificial intelligence, our technology platform ingests and normalizes hundreds of millions of structured and unstructured data points each day, delivering critical talent insights in support of workforce planning, strategic skills analysis, location optimization, DEI tactics, and sourcing strategies for local, regional, and global talent. These insights can be delivered to clients via software as a service, data as a service, or fully custom research efforts from our team of expert data scientists and advisors.

We are seeking a strategic and execution-oriented Vice President of Marketing to lead and scale our marketing function. This is a player-coach role and is ideal for a hands-on leader who thrives in building strategy while actively driving execution. 

The VP of Marketing will own the end-to-end marketing engine, with a strong focus on demand generation, account-based marketing (ABM), and product marketing. This leader will partner closely with Sales, Product, and Revenue leadership to drive pipeline growth, strengthen positioning, and accelerate go-to-market success. 

Key Responsibilities 

Marketing Strategy & Leadership 

• Define and execute a modern, data-driven marketing strategy aligned to business growth goals. 

• Build, lead, and mentor a high-performing marketing team (internal and external resources). 

• Act as a hands-on contributor while scaling people, process, and technology. 

• Establish clear priorities, OKRs, and performance metrics across all marketing motions. 

Demand Generation & Pipeline Growth 

• Own demand generation strategy across digital, content, events, paid media, partnerships, and lifecycle marketing. 

• Design and execute multi-channel campaigns that generate qualified pipeline and revenue. 

• Partner with Sales to ensure tight alignment on ICPs, buyer journeys, funnel conversion, and pipeline accountability. 

• Optimize marketing performance using attribution, funnel analytics, and experimentation. 

Account-Based Marketing (ABM) 

• Cocreate and lead ABM strategy for target enterprise and mid-market accounts. 

• Collaborate with Sales on account selection, segmentation, personalization, and orchestration. 

• Drive measurable impact on deal velocity, win rates, and expansion opportunities. 

Product Marketing & Positioning 

• Own product marketing strategy including positioning, messaging, and value propositions. 

• Lead go-to-market planning for new product launches, features, and market expansion. 

• Develop sales enablement assets (pitch decks, battlecards, case studies, pricing narratives). 

• Translate customer insights, market trends, and competitive intelligence into actionable messaging. 

Brand & Market Presence 

• Strengthen brand clarity and credibility across all customer touchpoints. 

• Ensure consistent messaging across website, campaigns, content, PR, and sales materials. 

• Represent marketing in executive leadership discussions and cross-functional planning. 

Required Qualifications 

• 10+ years of progressive marketing experience, with senior leadership responsibility. 

• Proven success leading demand generation, account-based marketing, and product marketing in a B2B SaaS or technology environment. 

• Demonstrated ability to be both strategic and hands-on in fast-growth or scaling organizations. 

• Strong understanding of modern marketing tech stacks (CRM, marketing automation, analytics, intent data, ABM platforms). 

• Experience partnering closely with Sales and Product leaders. 

• Strong analytical mindset with the ability to tie marketing activities to revenue outcomes. 

• Excellent leadership, communication, and stakeholder management skills. 

• Must be based in the United Kingdom and eligible to work there. 

Nice to Have 

• Experience in PE-backed, high-growth, or transformation-stage companies. 

• International or multi-region go-to-market experience. 

• Background in category creation or repositioning. 

• Experience building marketing teams from early or mid-stage scale. 

What Success Looks Like in This Role 

• A predictable, scalable marketing engine driving pipeline and revenue. 

• Clear, compelling positioning that resonates with buyers and differentiates the product. 

• Strong alignment and trust between Marketing, Sales, and Product. 

• A motivated, high-performing marketing team with clear accountability and impact.