Vice President, Marketing

Role Overview 

The Vice President of Marketing will be the strategic operator responsible for helping MacroHealth build an end-to-end, segmentation-led marketing engine spanning product marketing, demand generation, brand, customer lifecycle marketing and playing a critical role with the Chief Growth Officer and product management in upstream strategy. This leader will bring deep experience in healthcare SaaS, product commercialization, and high-growth GTM systems—ensuring that the company’s value propositions and differentiation land with each segment of the market. 

This role also requires exceptional leadership: building, mentoring, and scaling a high-performing marketing organization that collaborates seamlessly with Sales, Account Management, and Product Management. 

Key Responsibilities 

• Strategic Marketing & Market Segmentation
• Translate the growth strategy into marketing programs that deliver on the growth goals
• Build a rigorous segmentation model across health plans, TPAs, employers, and ecosystem partners.
• Lead deep voice-of-customer (VoC) research.
• Define personas across buying journey and maturity cohorts.
• Develop, in partnership with the CGO the enterprise marketing strategy.
• Execute the marketing strategy 

Product Marketing Management (PMM) 

• Establish a world-class PMM function.
• Drive positioning, differentiation, participate with product in packaging, pricing inputs.
• Lead product launches and enablement.
• Maintain messaging frameworks and competitive intelligence.

Demand Generation & Pipeline Growth 

• Design and scale demand generation across multiple channels.
• Own ABM, SEO/SEM, paid programs, email nurtures, events, and webinars.
• Build KPIs and dashboards for funnel optimization.
• Drive segmented, relevant campaigns.

Brand, Communications & Thought Leadership 

• Elevate reputation as category leader.
• Own brand strategy, messaging, and identity.
• Manage PR, analyst relations, and executive communications.

Customer Lifecycle & Advocacy 

• Create lifecycle programs for onboarding, adoption, and renewal.
• Build customer advocacy and reference engines.
• Launch Customer Advisory Board.

Partner with Product Management in Upstream Marketing 

• Partner with Product Management to conduct market sizing, whitespace analysis, and competitive mapping.
• Partner with Product Management to translate insights into market requirements.
• Inform product strategy and prioritization with market data
• Partner with Product Management in other upstream marketing concepts like: new product validation, where to play and where to win leveraging market tested data

Build & Lead a High-Performing Marketing Organization 

• Recruit and develop a world-class team.
• Define roles, competencies, and career paths.
• Implement processes, sprint cycles, and operating mechanisms.
• Foster a culture of creativity and accountability.

Cross-Functional Leadership 

• Ensure Alignment to company-wide positioning set by Executive Team 
• Tight collaboration with Product, Sales, CS, Finance, and Partners.
• Develop joint GTM plays and commercialization playbooks. 

Ideal Candidate Profile 

• 10+ years in healthcare SaaS specifically in the healthcare payer segment.
• Expertise in PMM and driving Market segmentation strategies.
• Proven success in demand gen and product commercialization.
• Exceptional storytelling and strategic judgment.
• Experience in Marketing Operations & Analytics
• Strong Analytical skills and familiarity with modern marketing technology and measurement frameworks
• Strong leadership and team development capabilities.
• Strong understanding of the Health Plan, TPA, employer and ecosystem partners preferred
• A strong bias towards strategic use of AI in marketing

Success Metrics (12–18 Months) 

• Segmentation strategy executed.
• Pipeline growth improved measurably.
• PMM function operational and effective.
• Successful product launches.
• Marketing team fully staffed and high-performing.
• Significant brand presence and market influence. 

Location: Remote anywhere within the US (Must be located in the US)

Core Competencies: 

One Team:  

Act as one team with fellow MacroMates and customers  

Value humility, low ego, and collaboration  

Maintain an All for One, One for All attitude

Deliver on Promises: 

Do the right thing  

Do what you say you will do  

Work with a sense of urgency and transparency

Macro Thinking:   

Challenge yourself and others to think boldly, bigger, and into the future  

Lead with a Growth Mindset  

Act as a thought leader for the healthcare industry

MacroHealth is an equal opportunity employer.