The Role
The Vice President of Marketing will develop and execute strategies to drive DAS Health's growth in healthcare, specifically in Senior Living and Ambulatory sectors, leading a marketing team to implement high-impact campaigns and optimize performance metrics.
Summary Generated by Built In
VICE PRESIDENT OF MARKETING
Department: Marketing
Reports To: Chief Revenue Officer (CRO)
Location: Remote
DAS Health is seeking a strategic and execution-driven marketing leader to accelerate growth and strengthen brand leadership across the Healthcare vertical, with a primary focus on Senior Living and Ambulatory organizations.
This role plays a pivotal part in advancing DAS Health’s mission to empower healthcare organizations through technology that drives better patient outcomes, operational efficiency, and regulatory compliance. The ideal candidate combines strategic vision with executional excellence — a leader who can develop comprehensive plans and lead their implementation. You will define the strategy and guide its execution, overseeing the development of campaigns, refinement of messaging, creation of content, and analysis of performance metrics.
Candidates with MSP or IT services experience who thrive in a high-performance, collaborative, and growth-oriented environment will excel in this role.
Responsibilities
Strategic Leadership
Requirements
Why DAS Health
DAS Health empowers healthcare organizations through technology that drives performance, compliance, and efficiency. Our managed IT, cloud, and cybersecurity solutions are built to support providers in delivering better care and stronger operational outcomes.
We are seeking a marketing leader who can set the vision, drive execution, and deliver measurable impact. This is an opportunity to lead marketing for a growth-focused organization at the forefront of healthcare innovation, redefining how technology enables providers to deliver better care, securely and efficiently.
Department: Marketing
Reports To: Chief Revenue Officer (CRO)
Location: Remote
DAS Health is seeking a strategic and execution-driven marketing leader to accelerate growth and strengthen brand leadership across the Healthcare vertical, with a primary focus on Senior Living and Ambulatory organizations.
This role plays a pivotal part in advancing DAS Health’s mission to empower healthcare organizations through technology that drives better patient outcomes, operational efficiency, and regulatory compliance. The ideal candidate combines strategic vision with executional excellence — a leader who can develop comprehensive plans and lead their implementation. You will define the strategy and guide its execution, overseeing the development of campaigns, refinement of messaging, creation of content, and analysis of performance metrics.
Candidates with MSP or IT services experience who thrive in a high-performance, collaborative, and growth-oriented environment will excel in this role.
Responsibilities
Strategic Leadership
- Develop and execute a marketing strategy aligned with DAS Health’s growth goals across the Senior Living and Ambulatory sectors.
- Position DAS Health as a trusted technology and managed services partner through differentiated messaging, thought leadership, and brand visibility.
- Collaborate with Sales, Product, and Executive Leadership to align go-to-market priorities, optimize lead flow, and accelerate revenue growth.
- Translate complex technology and compliance solutions into clear, value-driven messaging tailored to healthcare decision-makers.
- Champion DAS Health’s position as a catalyst for digital transformation in healthcare — helping organizations modernize IT environments while improving care delivery and operational resilience.
- Drive execution of integrated marketing programs that generate awareness, engagement, and qualified pipeline.
- Oversee digital strategy including website performance, SEO/SEM, paid advertising, email marketing, and social media engagement.
- Lead the creation of high-impact content including campaigns, case studies, press releases, and partner communications that support lead conversion and brand consistency.
- Analyze campaign data, performance metrics, and pipeline attribution to continuously refine marketing effectiveness and ROI.
- Support events, webinars, and partner initiatives by ensuring timely, strategic, and coordinated execution.
- Lead and develop a marketing team that values creativity, accountability, and measurable outcomes.
- Provide mentorship and direction to ensure alignment with strategic priorities and operational excellence.
- Manage agency and vendor partnerships to expand capacity, optimize spend, and maintain consistent brand standards.
- Oversee marketing budgets, KPIs, and performance reporting to the executive team and board.
- Build scalable processes and systems to increase efficiency and visibility across marketing functions.
- Stay ahead of industry trends, market dynamics, and competitive insights to inform strategy and strengthen positioning.
Requirements
- 10+ years of progressive B2B marketing experience, including 5+ years in a leadership role within MSP, MSSP, IT services, or SaaS environments.
- Proven success developing and executing integrated marketing strategies that deliver measurable pipeline and revenue growth.
- Demonstrated ability to lead both strategic planning and execution across campaigns, content, and analytics.
- Proficiency in HubSpot, marketing automation, CRM, and analytics tools.
- Strong analytical, strategic, and creative capabilities with the ability to translate insights into action.
- Exceptional communication, presentation, and leadership skills with executive-level presence.
- Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
Why DAS Health
DAS Health empowers healthcare organizations through technology that drives performance, compliance, and efficiency. Our managed IT, cloud, and cybersecurity solutions are built to support providers in delivering better care and stronger operational outcomes.
We are seeking a marketing leader who can set the vision, drive execution, and deliver measurable impact. This is an opportunity to lead marketing for a growth-focused organization at the forefront of healthcare innovation, redefining how technology enables providers to deliver better care, securely and efficiently.
Top Skills
Analytics Tools
CRM
Hubspot
Marketing Automation
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The Company
What We Do
DAS Health is a leading provider of Health IT and management solutions and a trusted consultant to many physician groups, hospitals and healthcare systems across North America. For more than a decade, DAS Health has been bridging the gap between regulatory compliance, business goals and personal service, empowering our clients to deliver more patient-centric care, protect their earnings and increase profitability.
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