Vice President of Marketing

Company Overview
Mutual of Omaha is a Fortune 300 Company with an iconic brand and outstanding customer loyalty. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees. 
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!
We offer an extensive compensation package. Benefits include Medical, Dental, and Vision insurance, company paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program. Mutual of Omaha Mortgage is an Equal Opportunity Employer and we encourage diverse, talented, qualified applicants to apply.
Job Summary
The Vice President of Marketing will lead the development and execution of comprehensive marketing strategies to enhance brand awareness, drive customer acquisition for our retail teams, has a great understanding of digital and social marketing and support business growth in the mortgage sector. This role requires a strategic leader with deep expertise in marketing, a strong understanding of the mortgage industry, and a proven track record of delivering measurable results.
Key Responsibilities

• Strategic Planning: Develop and implement a cohesive marketing strategy aligned with company goals, focusing on brand positioning, retail support and recruiting.
• Brand Management: Oversee brand identity, ensuring consistent messaging across all channels, including digital, print, and partnerships, to strengthen market presence.
• Digital Marketing: Lead digital initiatives, including SEO, SEM, social media, email campaigns, and content marketing, to drive traffic, engagement, and conversions.
• Partnership Development: Build and maintain strategic partnerships with real estate agencies, financial institutions, and industry influencers to expand market reach.
• Customer Insights: Utilize market research and customer data to understand borrower needs, preferences, and behaviors, informing targeted marketing initiatives.
• Team Leadership: Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Performance Analytics: Monitor and report on key performance metrics, using data to refine strategies and demonstrate marketing impact on revenue and growth.

• Experience: 10+ years of marketing experience, with at least 5 years in a senior leadership role within the mortgage, financial services, or related industry.
• Industry Knowledge: Deep understanding of the mortgage industry, including market trends, regulatory requirements, and customer behavior.
• Proven Success: Demonstrated ability to develop and execute marketing strategies that drive brand awareness, lead generation, and revenue growth.
• Digital Expertise: Strong knowledge of digital marketing channels, tools, and analytics platforms.
• Leadership Skills: Experience leading and developing high-performing teams, with excellent communication and interpersonal skills.
• Analytical Mindset: Data-driven decision-maker with proficiency in analyzing campaign performance and market trends.
• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• Compliance Awareness: Familiarity with mortgage industry regulations and best practices for compliant marketing.

• Experience with mortgage-specific CRM and marketing automation tools.
• Experience with Loan Officer and Corporate social media branding.
• Strong network within the mortgage and real estate industries.