Vice President, Marketing

We are seeking a Vice President of Marketing to lead brand strategy for Current Group’s two agencies — dna Communications and Current Global — partnering with executive leadership to elevate their brand presence and position them as leading voices in the communications industry.

Who We’re Looking For
You are a seasoned marketing executive with deep experience in the communications industry and a strong perspective on brand storytelling. You bring a strategic mindset and a passion for elevating agency visibility through thought leadership, digital content, and integrated marketing. In this role, you’ll shape how the agency shows up in the world — ensuring consistency, creativity, and impact across every touchpoint.

Responsibilities

• Develop integrated marketing strategies that support agency growth, visibility, and positioning
• Oversee brand strategy and content development for owned channels, including the agency website and social media
• Identify and secure thought leadership opportunities for executive leadership, including speaking engagements, panels, and bylines
• Plan and execute marketing events and activations that support business objectives
• Drive the agency’s awards strategy, partnering with internal teams to identify, develop, and submit high-impact work for key industry recognition
• Monitor industry trends, media narratives, and competitor activity to inform strategy and ensure competitive brand positioning
• Partner cross-functionally with internal stakeholders (e.g. new business) to align marketing efforts with broader agency priorities
• Track and report on marketing effectiveness, providing insights to inform future strategy and budget decisions
• Work closely with the business development team on marketing collateral, pitch materials, and agency presentations to ensure brand consistency and quality

Qualifications

• 8-10 years in marketing/business development positions at a consultancy or communications/marketing agency
• Strong sense of entrepreneurship and ability to observe trends and emerging issues

• Deep understanding of brand strategy, digital marketing channels, and content marketing best practices
• Experience working collaboratively with senior leaders and cross-functional teams in a highly-matrixed organization
• Strong analytical skills with the ability to interpret data and market insights to inform strategic decisions
• Passion for storytelling and ability to translate complex ideas into compelling messaging
• Ability to adapt quickly to changing priorities and industry trends
• Highly effective written, verbal and visual communication skills
• Strong organizational, time management and project management skills
• Ability to manage multiple projects at various stages simultaneously, and proactively communicate to anticipate and meet tight deadlines
• High degree of proficiency with MS Office suite of products including Word, Excel and PowerPoint; as well as social media management tools

dna – the details (this is the section where we humble brag)

dna was recently the winner of MM+M small healthcare agency of the year.

 dna prides itself on delivering an employee experience that makes a difference. We invest in our team and put culture front and center through a variety of programs, policies and events. It’s all about growth and opportunity. If you are looking for a company where you will have the chance to contribute, grow and set a career path that meets your interests and delivers on your ambitions, dna is an ideal employer.

We are small meets big – giving our clients and employees the benefits of both. As a global agency, we have staff in 10 markets on four continents. Yet, our close-knit agency environment will ensure that you will have ample opportunity for visibility with senior management who will make a personal investment in your career. And, as part of a large global IPG network with seamless integration with our sister agencies, such as Weber Shandwick and large advertising agencies, you’ll have access to world class resources and endless exposure to the most cutting-edge marketing approaches. If you are ambitious, energetic and excited to have a voice in shaping an agency and the future of healthcare communications, we hope you’ll join us. We’re an agency whose fast pace of growth and influence, is matched only by the advancement opportunities we offer our employees. dna – Health Means Everything.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $135,000 - $175,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.