Your Opportunity as the Vice President, Marketing
The Vice President of Marketing will lead the strategic direction of brands and execution of marketing initiatives for The J.M. Smucker Company. This role will be responsible for driving brand growth, enhancing market presence, and ensuring the continued success of a $1.9 Billion portfolio of leading Brands in the Frozen Snacks & Sandwiches, Peanut Butter and Fruit Spreads categories, including Jif, Smucker’s and Uncrustables. The ideal candidate will have a proven track record of developing and leading high-performing teams, creating innovative marketing strategies, and delivering exceptional business results.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid, ~50% in office expectations
In this role you will:
-
Develop and implement comprehensive marketing strategies to drive brand growth and market share for the portfolio.
-
Deliver annual and long-term brand financial goals (P&L) and key brand health KPI’s.
-
Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
-
Oversee the development, execution and optimization of holistic integrated marketing campaigns.
-
Collaborate with cross-functional teams, including Sales, Research & Development, Insights, Integrated Consumer Experience, Operations, and Finance, to achieve business objectives.
-
Analyze market trends, consumer insights, and competitive landscape to identify opportunities and inform strategic decisions.
-
Manage marketing budgets and allocate resources and investments across the P&L to effectively to maximize profitable growth and ROIs.
-
Work across business units with other Marketing VPs to ensure brand collaboration, where needed.
-
Demonstrate and inspire others to live Smucker’s Basic Beliefs and Our Commitment to Each Other
-
Serve as the steward who balances needs of the Brand, Business and Company.
The Right Role for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
-
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
-
15+ years of progressive marketing experience, with at least 5 years in a senior leadership role
-
Strong desire and experience leading and developing a team
-
Experience leading direct & indirect reports
-
Proven success in developing and executing marketing strategies for consumer-packaged goods (CPG) brands. Food experience preferred.
-
Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
-
Excellent analytical, strategic thinking, and problem-solving abilities.
-
Exceptional communication and interpersonal skills.
-
Passion for innovation and staying ahead of/creating industry trends.
-
P&L responsibility with net sales over $1B
Learn more about working at Smucker:
-
Our Total Rewards Benefits Program
-
Our Thriving Together Philosophy Supporting All Impacted by Our Business
-
Our Continued Progress on Inclusion, Diversity and Equity
Follow us on LinkedIn®
#LI-JW1
#LI-Hybrid
The J.M. Smucker Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The J.M. Smucker Co. and has not been reviewed or approved by The J.M. Smucker Co..
-
Retirement Support — Retirement programs are described as strong, with a company 401(k) match, immediate vesting in some materials, and access to an Employee Stock Purchase Plan. These elements contribute to a favorable view of total compensation value.
-
Parental & Family Support — Paid parental leave for all parents and on-site childcare at key locations signal a family-forward approach. Additional supports such as adoption assistance and pet-related leave reinforce this emphasis.
-
Leave & Time Off Breadth — Paid time off, seasonal compressed schedules, and flexibility options are highlighted across materials. The ability to start with substantial PTO and buy additional time enhances perceived time-off breadth.
The J.M. Smucker Co. Insights
Similar Jobs
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.
