Vice President, Marketing

Posted 8 Hours Ago
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Atlanta, GA, USA
In-Office
Expert/Leader
Fintech
The Role
Leads PRGX’s global B2B marketing strategy, including demand generation, product positioning, go-to-market planning, sales enablement, analyst relations, public relations, thought leadership, marketing operations, technology roadmap, attribution, and performance reporting. Builds and manages marketing teams and agencies while partnering with executive leadership to drive pipeline, revenue, customer expansion, and market influence across SaaS, data analytics, and managed services.
Summary Generated by Built In

Job Title

Vice President, Marketing



Employment Type

Full-time

Work Authorization Requirements

Must be authorized to work in the United States without sponsorship

Language Requirements

English

 

About PRGX

PRGX is the global leader in source-to-pay data analytics and software, and tech-enabled profit recovery services. We provide software and services to maximize revenue recovery and drive margin improvement for our clients.  For more information about PRGX, visit www.prgx.com.

Job Duties & Responsibilities

  • Build and scale an integrated demand-generation engine across digital, content, events, intent, partner and account-based channels, with programs tailored to PRGX’s priority segments, buying groups and strategic accounts.
  • Own marketing-sourced and marketing-influenced pipeline goals in partnership with Sales and Business Development; create shared definitions, service-level expectations and funnel governance from engagement through opportunity.
  • Rebalance investment toward measurable growth programs; establish a testing agenda for audiences, messages, offers, channels and conversion paths.
  • Lead lifecycle and nurture strategies for prospects and customers, including cross-sell and expansion campaigns that support adoption of PRGX’s broader platform.
  • Define and continually refine PRGX’s corporate, platform and solution positioning, messaging architecture and category narrative across SaaS, data intelligence and tech-enabled managed services.
  • Turn complex capabilities into clear business value for CFO, CPO, finance, procurement, shared services and other executive audiences.
  • Partner with Product, Sales, Solutions and Delivery to lead go-to-market plans, launches, packaging narratives, buyer personas, competitive intelligence and proof-point development.
  • Create sales enablement that improves seller confidence and win rates, including pitch narratives, battlecards, use cases, case studies, ROI stories, proposal content and executive-level thought leadership.
  • Create and augment internal and external sales collateral to include customer references, success stories, qualitative and quantitative case studies.
  • Build and manage a proactive analyst-relations program across relevant technology, procurement, finance and managed-services research firms; own briefings, inquiries, evaluations and follow-through. 
  • Develop evidence-based narratives and proof points that improve external understanding of PRGX’s platform, differentiation, customer value and market direction.
  • Lead public relations, executive visibility, thought leadership, awards, speaking opportunities and selective media engagement in partnership with internal leaders and external agencies.
  • Create a coordinated influence plan across analysts, strategic partners, customers and industry communities.
  • Establish a practical marketing operating system encompassing planning, campaign intake, budget governance, attribution, dashboards, quarterly reviews and continuous optimization.
  • Own the marketing technology roadmap and drive effective utilization and data quality across CRM, marketing automation, web, analytics, intent and campaign platforms.
  • Define a focused KPI set spanning target-account engagement, qualified demand, pipeline, conversion, velocity, acquisition efficiency, content contribution, share of voice and analyst progress.
  • Provide transparent performance reporting and recommendations to executive leadership; stop, scale or redesign programs based on evidence.
  • Contribute to enterprise go-to-market strategy and operating decisions as a member of the Go-to-Market Leadership Team, with direct accountability to the Chief Revenue Officer.
  • Assess, design and lead a high-impact internal team and agency ecosystem with clear accountabilities, development plans and performance expectations.
  • Serve as an active member of the Go-to-Market Leadership Team, partnering with the Chief Revenue Officer, Chief Product Officer, Operational Leads and broader leadership team to align growth priorities, product strategy, solution readiness, delivery capabilities and commercial execution.
  • Build a culture of speed, commercial accountability, experimentation, quality and collaborative execution across a global organization.
  • Other duties as assigned.

Knowledge & Qualifications

Required:

  • 12+ years of progressive B2B marketing experience, including significant leadership responsibility in enterprise SaaS, data/analytics, technology-enabled services, managed services or a similarly complex solution environment.
  • Direct experience leading a team of 7-10 across multiple areas including account-based marketing, demand generation, campaign lifecycle management and sales enablement.
  • Demonstrated success building or materially improving a demand-generation and revenue-marketing function that contributed measurable enterprise pipeline and revenue.
  • Proven ability to position a platform or portfolio that combines technology and services, translating technical and operational complexity into differentiated executive value.
  • Depth in product marketing and go-to-market leadership, including segmentation, buyer insight, messaging, launches, competitive strategy, content and sales enablement.
  • Direct experience managing external industry analyst relationships and structured briefing, inquiry or evaluation programs.
  • Fluency with modern B2B marketing operations, CRM and marketing automation, funnel analytics, attribution, account-based marketing and digital acquisition.
  • Experience leading teams and agencies through change while remaining close to the work in a resource-conscious, high-accountability environment.
  • Executive-level communication skills and the judgment to operate credibly on a Go-to-Market Leadership Team and influence the Chief Revenue Officer, Chief Product Officer, Operational Leads, broader leadership team, customers, partners and external stakeholders. Bachelor’s degree in marketing, business, communications or a related field, or equivalent practical experience. 

Preferred:

  • Experience marketing to CFO, CPO, finance, procurement, shared services or source-to-pay audiences.
  • Experience in private-equity-backed, global or transformation-stage organizations.
  • Familiarity with usage, subscription, recurring-revenue and managed-services business models.
  • Experience with partner or alliance marketing and customer advocacy programs.
  • MBA or comparable advanced degree. 

Our Commitment to Equal Opportunity

PRGX is an equal opportunity employer. We comply with all applicable local, national, and international laws regarding non-discrimination and equal employment. We do not discriminate based on any legally protected characteristic and are committed to fostering an inclusive, respectful, and equitable workplace. Reasonable accommodations are available for qualified individuals in accordance with local laws and best practices.

Physical Requirements

Ability to sit or stand for extended periods of time, manual dexterity for typing, writing, or using office equipment, visual acuity for reading screens and documents, ability to lift or carry light items such as laptops, and speech and hearing ability for calls, virtual meetings, and in-person communication

Data Privacy

Your personal data will be handled in accordance with applicable data protection laws.  We only collect information necessary for recruitment and will not share your data without your consent.

Skills Required

  • 12+ years of progressive B2B marketing experience, including significant leadership responsibility in enterprise SaaS, data and analytics, technology-enabled services, managed services, or a similarly complex solution environment
  • Experience directly leading a team of 7–10 across account-based marketing, demand generation, campaign lifecycle management, and sales enablement
  • Demonstrated success building or materially improving a demand-generation and revenue-marketing function contributing measurable enterprise pipeline and revenue
  • Experience positioning a platform or portfolio combining technology and services and translating technical and operational complexity into executive value
  • Depth in product marketing and go-to-market leadership, including segmentation, buyer insight, messaging, launches, competitive strategy, content, and sales enablement
  • Experience managing external industry analyst relationships and structured briefing, inquiry, or evaluation programs
  • Fluency with B2B marketing operations, CRM, marketing automation, funnel analytics, attribution, account-based marketing, and digital acquisition
  • Experience leading teams and agencies through change in a resource-conscious, high-accountability environment
  • Executive-level communication skills and ability to influence executive leadership, customers, partners, and external stakeholders
  • Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience
  • Experience marketing to CFO, CPO, finance, procurement, shared services, or source-to-pay audiences
  • Experience in private-equity-backed, global, or transformation-stage organizations
  • Familiarity with usage, subscription, recurring-revenue, and managed-services business models
  • Experience with partner or alliance marketing and customer advocacy programs
  • MBA or comparable advanced degree
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The Company
HQ: Atlanta, Georgia
1,597 Employees
Year Founded: 1970

What We Do

PRGX is a Data Management company that receives a significant amount of Source to Pay and Supplier Management data--up to 7 petabytes each year. Using our proprietary technology, we ingest, compile and standardize this data resulting in real-time insights, improved efficiencies and cash. PRGX pioneered profit recoveries nearly 50 years ago and is now the global leader in source-to-pay data intelligence and margin expansion. PRGX empowers clients in more than 30 countries with the business intelligence to recover $2 billion in annual cash flow, unlocking value and improving the overall health of organizations across the world. We collaborate with supplier communities to realize improved profits and deliver the tools to optimize processes, finding immediate and lasting value. With end-to-end technology and deep vertical expertise that underpins our recovery, preventive, and analytics solutions, we provide the actionable insights to minimize leakage, optimize cash flow, and shape stronger, healthier businesses.

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