Vice President, Marketing

Posted Yesterday
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Lewisville, TX, USA
In-Office
Expert/Leader
Automotive • Manufacturing
The Role
Leads the organization’s marketing strategy, planning, budgeting, advertising, promotions, market research, brand consistency, partner relationships, and product positioning. Oversees agencies, suppliers, marketing materials, customer data, competitive analysis, and marketing performance. Provides strategic direction, mentors the marketing team, manages corrective actions, and reports results to executive leadership.
Summary Generated by Built In

Service Center

CSCS TX

Summary

Plans and directs marketing of organization's services by performing the following duties personally or through subordinate supervisors.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Establishes strategic marketing plans to achieve corporate objectives for services.
  • Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
  • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Develops and manages marketing operating budget.
  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Evaluates and recommends distribution channel development programs.
  • Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.
  • Serves as liaison with outside agencies on ongoing promotional campaigns.
  • Oversees development and production of promotional and collateral materials.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Monitors competitive products and marketing activities.
  • Oversees development and maintenance of customer database.
  • Establishes and maintains relationships with industry influencers and key community and strategic partners.
  • Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
  • Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Qualifications/Requirements

  • Bachelors degree in Marketing or related field, or equivalent combination of experience and education
  • 10+ years of experience as a marketing leader in a multi-state organization
  • Master’s degree (MBA) preferred
  • Effective written and oral communication/interaction skills
  • Demonstrated leadership qualities with an enthusiastic and motivating style
  • Comprehensive knowledge of the field's policies, procedures, and practices
  • Ability to develop and mentor others
  • Ability to drive strategic direction
  • Ability to build collaborative relations

Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires. 

Must be eligible to work in the U.S. with no restrictions. 

Skills Required

  • Bachelor’s degree in Marketing or a related field, or equivalent combination of education and experience
  • 10+ years of experience as a marketing leader in a multi-state organization
  • Effective written and oral communication and interaction skills
  • Demonstrated leadership qualities with an enthusiastic and motivating style
  • Comprehensive knowledge of marketing policies, procedures, and practices
  • Ability to develop and mentor others
  • Ability to drive strategic direction
  • Ability to build collaborative relationships
  • Master’s degree or MBA
  • Must be eligible to work in the United States without restrictions

Caliber Collision Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Caliber Collision and has not been reviewed or approved by Caliber Collision.

  • Healthcare Strength — Day-one eligibility for medical, dental, and vision is broadly highlighted, alongside company-paid life, AD&D, and disability insurance. Supplemental options such as FSA and accident/critical-illness coverage expand the offering.
  • Retirement Support — A 401(k) with company match is a consistent feature, with some materials noting automatic enrollment. This provides structured support for long-term savings from the start.
  • Leave & Time Off Breadth — Paid holidays and PTO are offered from day one or begin accruing immediately for full-time teammates. Immediate access to time off is presented as part of the standard package.

Caliber Collision Insights

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The Company
HQ: Lewisville, TX
7,217 Employees
Year Founded: 1997

What We Do

As one of the nation's largest auto collision repair providers, Caliber offers unlimited opportunities to drive your career forward. Surrounded by a purpose-driven, team-centric culture, you are empowered to create the roadmap for your future. With more than 1,800 centers nationwide across 41 states, Caliber features a wide range of automotive services including collision, auto glass and fleet solutions. We are known for providing an outstanding customer experience and regularly rank among the highest customer satisfaction scores in the industry. Our commitment to caring for people extends to our Caliber teammates and their careers. When you join Caliber, you're not just an employee but part of a dedicated team. You'll receive mentoring from some of the brightest minds in the industry, as well as industry-leading pay and a comprehensive day-one benefits program. At Caliber, we care about your well-being. We're proud to have been the only auto repair company on Forbes' list of "America's Best Large Employers"-an honor awarded to companies with high employee satisfaction. We're also proud to have been recognized by Inc. as a Best in Business Extra Large Company (500+ employees), receiving a gold medal for our efforts in going above and beyond to make a positive impact. Caliber is an equal-opportunity employer. We are committed to fostering an inclusive and diverse workplace

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