The Role
Lead and own the full marketing function at a Series B B2B SaaS serving restaurants: build product marketing, brand and thought leadership, scale demand gen, grow and mentor the marketing team, partner across product and sales, and drive measurable outcomes like doubling MQLs and opportunities.
Summary Generated by Built In
About us:
Restaurants are the heart of our communities - where we go to celebrate life’s memorable moments with those we love, and find comfort and familiarity in the world. But while the digital and data revolutions have transformed other parts of commerce and hospitality, restaurants haven’t had the same opportunity. The result has been an industry that’s - on average - had their profit margins shrink by 5x over the past 20 years.
Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world. We believe that data can fundamentally transform the economic model of the entire restaurant industry - producing better businesses, more jobs, and stronger communities.
Bikky is based in New York City and has raised over $26 million in funding to date, most recently with a Series B in 2026. We’re proud to serve thousands of restaurant locations across the U.S., including major brands like Bojangles, Dave’s Hot Chicken, and Long John Silver’s.
VP of Marketing
We are hiring our first senior marketing leader to own and elevate the entire marketing motion at Bikky. Reporting to our CEO, you will inherit a capable, scrappy team that has built a strong demand gen and field marketing foundation, and you will take us to the next chapter: building the product marketing and brand motions that don't yet exist. At Bikky, marketing sits at the center of how we tell a sophisticated data story to an industry that needs our product but doesn't always understand it. In turn, you'll own the outcomes that matter most: doubling MQLs and opportunities, building an exceptional brand and thought leadership presence, and translating a genuinely differentiated product into terms restaurant operators can trust. This hire will have a tremendous impact on our company and be an important part of our growth story. We're a business with momentum, product market fit, and this role will be instrumental in how we get to the next chapter.
This role offers the chance to work with veteran operators, partner with some of the best-known brands in the restaurant industry, and grow a business with real customers, real value, and a strong economic foundation.
Other Responsibilities Include:
- Own marketing end to end. Full accountability for the function, its strategy, process, team, and outcomes, with autonomy to manage the budget.
- Build the product marketing motion from the ground up. Bring a sophisticated product into marketing in a way our audience genuinely understands, running the trial and error, A/B testing, and iteration a new motion requires.
- Build our brand and thought leadership motion and infrastructure. Establish an exceptional brand presence and a point of view that changes how the market sees us.
- Take our core playbook (conferences, partnerships, content, word of mouth) and layer sophisticated product and brand marketing on top to increase MQLs and sales opportunities.
- Lead and grow the team. Manage and develop a team of demand gen, field, and content marketers, mentoring them toward true product marketing craft.
- Take us from a scrappy Series B marketing org into a true B2B enterprise marketing function at the top of the industry and top of the marketing class.
- Partner cross-functionally with the founders. Work closely across product, sales, and leadership as product marketing runs deep into the product org.
About you
- 10+ years of marketing experience, with a track record in high-performing B2B SaaS organizations.
- Genuine product marketing depth. You understand a sophisticated product deeply and can translate it into messaging a non-technical audience acts on.
- Proven brand and thought leadership builder. You've built brand presence and marketing infrastructure, not just run an existing playbook.
- Proven experience being hands-on within a high growth environment, overseeing a productive and happy team.
- Exceptional communication and interpersonal skills.
- Strong strategic thinking and intellectual rigor.
- Demonstrated ability to build net new motions through experimentation and iteration.
Perks and Benefits
- Generous equity compensation.
- Top tier (for stage) healthcare, including medical, vision, and dental with 100% employer coverage.
- Ability to participate in a 401k.
- Bikky offers a hybrid working environment. For candidates in New York City, we have an office where the team works 3-4 days per week.
- Flexible vacation policy.
Skills Required
- 10+ years of marketing experience
- Track record in high-performing B2B SaaS organizations
- Deep product marketing expertise and ability to translate complex products for non-technical audiences
- Proven brand and thought leadership builder
- Hands-on experience in high-growth environments and overseeing marketing teams
- Exceptional communication and interpersonal skills
- Strong strategic thinking and intellectual rigor
- Demonstrated ability to build new marketing motions via experimentation and iteration
- Experience managing marketing budgets and full P&L/functional accountability
- Ability to partner cross-functionally with product, sales, and executive leadership
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Restaurants are the heart of our communities - where we go to celebrate life’s memorable moments with those we love, and find comfort and familiarity in the world. But while the digital and data revolutions have transformed other parts of commerce and hospitality, restaurants haven’t had the same opportunity. The result has been an industry that’s - on average - had their profit margins shrink by 5x over the past 20 years. Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world. We believe that data can fundamentally transform the economic model of the entire restaurant industry - producing better businesses, more jobs, and stronger communities
Why Work With Us
Bikky is based in New York City and has raised over $15 million in funding to date, most recently with a Series A in Q4 2023. Our founding team has a long history of working together, with intensive personal and professional experience steeped in the restaurant industry and New York City startups. We’re proud to serve thousands of restaurant locati
