Vice President, Marketing

Role Purpose 
The Vice President of Marketing leads the Marketing Business Partner (MBP) function, serving as the primary marketing interface to Highspring’s business units. This role ensures enterprise and integrated strategies are effectively translated into Business Unit-specific strategies, market opportunity campaigns, and field execution that drive adoption, relevance, and measurable business impact. 

This role serves as marketing’s strategic partner to the business, driving Business Unit GTM strategies that connect enterprise priorities to market opportunities, growth goals, and measurable execution. 

Core Responsibilities 

Marketing Business Partner Leadership 

• Lead, develop, and manage the MBP team aligned to Highspring’s business units. 
• Establish clear standards for Business Unit engagement, intake, prioritization, and delivery. 
• Act as escalation point for Business Unit marketing needs and alignment challenges. 
• Develop standardized QBR, brief, meeting, and presentation templates to clearly disseminate information to business stakeholders. 

Business Unit Strategy & Market Opportunity Campaigns 

• Partner with Business Unit leaders to define Business Unit-specific marketing strategies aligned to enterprise priorities. 
• Identify and lead market opportunity campaigns that address Business Unit growth goals, client segments, and regional dynamics. 
• Ensure Business Unit strategies reinforce the enterprise and integrated solutions narrative. 

Go-to-Market Strategy Definition & Refinement 

• Partner with Business Unit leaders to define and refine GTM strategies aligned to revenue goals, market demand, target audiences, buyer triggers, and growth priorities. 
• Translate Business Unit objectives into GTM priorities, including segments, channels, positioning, enablement, and campaigns. 
• Use market, field, competitive, and performance insights to validate GTM assumptions and improve relevance, adoption, and pipeline impact. 
• Create feedback loops with Business Units and field teams to refine messaging, campaigns, enablement, and activation based on market performance. 

Enterprise Strategy Translation & Adoption 

• Translate enterprise and integrated solutions campaigns into actionable Business Unit activation plans. 
• Ensure MBPs drive consistent adoption across regions, producers, and delivery teams. 
• Provide feedback loops from the field to inform enterprise strategy refinement. 

Stakeholder Management & Enablement 

• Build trusted relationships with Business Unit leaders and sales leadership. 
• Lead and coordinate quarterly business reviews to present marketing updates to business unit leaders. 
• Ensure marketing is viewed as a proactive partner, not a reactive service desk. 
• Drive clarity on roles, expectations, and timelines to reduce rework and last-mile churn. 
• Establish best practices on communication and management of stakeholder marketing requests 

Decision Rights & Authority 

• Owns Business Unit marketing prioritization and MBP resourcing decisions. 
• Accountable for ensuring all Business Unit activity aligns to enterprise messaging guardrails. 
• Final decision-maker on Business Unit-specific requests, execution plans and market opportunity campaigns. 

Success Measures 

• Business Unit leader satisfaction and trust 
• Adoption and usage of marketing campaigns and resources to drive sales activity and engagement  
• Align marketing influenced revenue to business growth goals and initiatives 
• Clear communication channels for marketing to share insights at both leadership and field level 
• Reduction in rework, last-minute changes, and decision re-litigation 
• Performance and development of MBP team 
• Defined and adopted Business Unit GTM strategies that improve market relevance, sales activation, and pipeline impact 

Required Qualifications 

• 10+ years of B2B marketing experience, including at least 5 years leading a team 
• Bachelor’s degree in Marketing or related field  
• Demonstrated ownership of go-to-market strategy: segmentation, positioning, campaign development, and field enablement, tied to specific revenue or growth goals. 
• Experience managing relationships with senior business leaders, including P&L owners and sales leadership, in settings where marketing had to earn its seat rather than assume one. 
• Experience translating enterprise-wide strategy or messaging into business-unit-specific plans that field teams actually adopt. 
• Comfortable being the final decision-maker on Business Unit-specific execution while holding the line on enterprise messaging guardrails 
• Understands the role technology plays in driving and measuring GTM performance (e.g., CRM, marketing automation, tagging, attribution) 

Preferred Qualifications 

• Background in professional services, consulting, or staffing, multi-business-unit or multi-brand B2B organizations 
• Experience building standardized operating rhythm, including QBRs, intake processes, and briefing templates, across multiple business units or regions. 
• Exposure to marketing-sourced or marketing-influenced pipeline reporting, even without full ownership of attribution.