Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About the Role:The Vice President of Marketing will lead all marketing activities across the US for our entire product portfolio. You’ll drive sales growth, market share, and brand reputation through market research, advertising, digital strategies, and public relations. This role manages a diverse, high-performing team and shapes how we adapt to an evolving, fast-moving marketplace.
Key Responsibilities
Strategy & Vision:
Define and deliver a 3 year growth strategy for US products and channels.
Lead annual and commercial planning, with responsibility for P&L, budgeting, forecasting, and ROI.
Commercial Leadership:
Maximize sales, profitability, and competitiveness for both existing and new products.
Develop business plans, range strategies, and product differentiation across channels.
Partner with sales teams and retailers to build and execute go-to-market plans.
Brand & Media:
Drive brand building and awareness; lead creative and media strategies for the US.
Explore and implement innovative digital and traditional media opportunities.
Serve as the US product advocate—energizing and equipping our teams for commercial success.
Market Intelligence:
Oversee market and competitor analysis to inform strategy and campaign optimization.
Identify customer trends and build new marketing capabilities to address emerging segments.
Team Leadership:
Build, lead, and develop a high-performing marketing team.
Foster a culture of curiosity, creativity, and continuous improvement.
Collaborate cross-functionally and as part of global teams.
15+ years’ high-tech marketing experience, leading teams of 20+ with major consumer brands.
Demonstrated success at building brand presence: public speaking, publishing, and a strong professional network.
Deep expertise in consumer goods and technology sectors.
Strategic thinker with strong analytical skills—comfortable using market data to unlock growth.
Experience in cross-functional partnerships, especially with sales.
Track record as a marketing technologist, combining product, data, and marketing to drive results.
Passion for innovation, technology, and entrepreneurial growth.
Management consulting experience at top firms is a plus.
Core Behaviors
Curious, creative, and driven by consumer insight.
Exceptional attention to detail—delivers high-quality, well-executed work.
Strong communicator across all levels—both written and verbal.
Entrepreneurial and adaptable; comfortable navigating ambiguity and change.
Relentlessly strives for improvement and team success.
Compensation: $325,000 - $365,000 annually + bonus opportunity
Benefits:At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial Benefits
401K with up to a 6% match
409a with 10% of base salary contribution
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Lifestyle Benefits
Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
Pre-tax Commuter Benefits (applicable areas only)
Child Care Leave Program
Wellness Program
Employee Assistance Program
Dyson Product Discounts
Health Benefits
Multi-Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short-Term and Long-Term Disability
#LI-ONSITE
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Skills Required
- 15+ years high-tech marketing experience leading teams of 20+ with major consumer brands
- Proven success building brand presence including public speaking, publishing, and a strong professional network
- Deep expertise in consumer goods and technology sectors
- Experience defining and delivering multi-year growth strategies and commercial planning
- P&L responsibility including budgeting, forecasting, and ROI management
- Experience developing go-to-market, range, and channel strategies and partnering with sales/retailers
- Proven leadership in brand, creative, and media strategy across digital and traditional channels
- Strong analytical skills and comfort using market data for strategy and campaign optimization
- Track record as a marketing technologist combining product, data, and marketing to drive results
- Experience building and developing high-performing marketing teams and cross-functional collaboration
- Management consulting experience at top firms
Dyson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dyson and has not been reviewed or approved by Dyson.
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Healthcare Strength — Medical, dental, and vision offerings are broad, paired with company‑paid life and disability coverage, plus EAP, backup care, and wellness incentives. Employer‑funded healthcare dollars and premium‑discount or Lifestyle Spending Account options further enhance coverage value.
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Retirement Support — A 401(k) with a company match is consistently advertised on U.S. postings. This provides predictable retirement support across roles.
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Wellbeing & Lifestyle Benefits — Wellbeing programs, commuter benefits, and notable product discounts supplement core coverage. Wellness incentives and a Lifestyle Spending Account expand lifestyle support beyond medical plans.
Dyson Insights
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
