Vice President, Marketing Technology

Reposted 19 Days Ago
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Boston, MA, USA
In-Office
160K-240K Annually
Senior level
Fintech • Financial Services
The Role
Lead the global marketing-technology ecosystem: define strategy and roadmaps, oversee platform architecture and integrations (notably Adobe Experience Cloud), drive governance, vendor management, data enablement, and scalable delivery to convert technology investments into measurable marketing outcomes.
Summary Generated by Built In

Job Description Summary

For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking.

In our collegial environment that’s marked by low turnover and high energy, you’ll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences.

We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm.

HarbourVest is an equal opportunity employer.

This position will be a hybrid work arrangement. You will receive 18 remote workdays per quarter to use at your discretion, subject to manager approval. For example, you may choose to work in the office 4 days per week and take one remote day weekly (typically 13 weeks per quarter), leaving 5 additional remote days to be used as needed.

Vice President, Marketing Technology

Role Overview

Reporting to the Global Head of Marketing Operations & Technology, the Vice President, Marketing Technology leads the implementation and ongoing evolution of HarbourVest’s global marketing‑technology ecosystem.

Operating at the intersection of Marketing, Technology, Sales, and Data, this role is accountable for ensuring marketing platforms are scalable, well‑governed, and consistently adopted. The VP translates strategy into execution, turning technology investment into measurable business outcomes, while fostering the long‑term direction of the marketing‑technology stack.

This role requires deep experience with enterprise marketing platforms, with strength in Adobe Experience Cloud, and a proven track record to lead complex, cross‑functional initiatives in global environments.

Key Responsibilities

Marketing Technology Strategy & Delivery

  • Translate enterprise and marketing priorities into actionable roadmaps, platform enhancements, and delivery plans
  • Provide informed recommendations that balance business needs, platform capability, and long‑term sustainability
  • Ensure marketing‑technology investments deliver measurable value, scalability, and operational stability
  • Supervise platform product owners to ensure integrated, daily execution across the ecosystem

Platform, Architecture & Integration Leadership

  • Provide architectural and operational leadership across marketing‑technology products, including Adobe Experience Cloud (e.g., AEM/AEP, CJA, Target, Marketo Engage, Workfront) and other enablement platforms such as Seismic
  • Partner closely with Technology and Data teams to ensure platforms integrate effectively and meet security, compliance, and enterprise standards
  • Promote standard design patterns, documentation, and integration practices that reduce complexity and risk

Execution, Governance & Optimization

  • Lead delivery and ongoing optimization of marketing‑technology initiatives, ensuring strong prioritization, disciplined execution, and consistent outcomes
  • Establish governance practices that balance innovation with reliability and operational excellence
  • Drive continuous improvement by simplifying processes, improving performance, and accelerating speed‑to‑market

Data & Insights Enablement

  • Partner with Data, Technology, and BI teams to make marketing data accessible, reliable, and usable for segmentation, measurement, and attribution
  • Represent marketing needs in enterprise data initiatives, translating use cases into practical data capabilities
  • Support governance frameworks that improve data quality, consistency, and insight generation

Operating Model, Vendors & Capability Development

  • Define and evolve the marketing‑technology operating model, including internal roles, partners, and outsourced support
  • Build scalable delivery capacity that supports global consistency with appropriate regional flexibility
  • Lead vendor and platform relationships, ensuring clear accountability, cost visibility, and performance management
  • Partner with Procurement, Finance, and Technology on contract alignment, roadmap planning, and investment optimization

Core Capabilities

This role spans key marketing‑technology capabilities, including:

  • Marketing & Engagement Platforms – Marketing automation, campaign orchestration, and audience management
  • Content & Experience Enablement – Content management, workflow tools, DAM, and compliance support
  • Data & Analytics – Marketing data models, reporting, web analytics, and CRM integration
  • Integration & Architecture – APIs, identity frameworks, event‑based integrations, and scalable platform design
  • AI & Automation – Personalization, predictive capabilities, and emerging AI applications

Experience & Qualifications

  • Senior‑level experience in marketing technology, digital platforms, or marketing operations, ideally in global or regulated environments
  • Hands‑on leadership operating Adobe Experience Cloud or similarly complex enterprise platforms
  • Consistent record delivering large‑scale, multi‑platform initiatives
  • Strong understanding of marketing operations, platform architecture, data governance, and analytics
  • Demonstrated skill in guiding cross‑functional teams and influencing senior partners
  • Experience handling vendors, technology portfolios, and delivery partners in matrixed organizations

Leadership Competencies

The ideal candidate will bring:

  • Clear business judgment – Makes sound decisions that connect technology choices to client engagement and business results.
  • Strong delivery focus – Turns priorities into action and ensures work gets done well, on time, and with visible impact.
  • Cross‑functional partnership – Works effectively across Marketing, Technology, Data, and Distribution to move initiatives forward.
  • Change leadership – Guides teams through new platforms and ways of working with integrity and follow‑through.
  • People leadership – Builds capable teams, develops talent, and creates accountability.
  • Continuous improvement mentality – Looks for practical ways to improve how marketing works and adapts as needs evolve.

#LI-Hybrid

Salary Range

$160,000.00 - $240,000.00

This USD base salary range represents only one component of total compensation for this role and is provided in accordance with local requirements. This role is eligible for a discretionary annual bonus, which is determined based on individual and overall firm performance. In addition to salary and bonus, total compensation may include eligibility for long-term reward programs and a comprehensive total rewards package that may include retirement, health, insurance, paid time off, and wellness programs. Our total rewards offerings are influenced by several business factors, and eligibility for certain components will vary by position and geography. Please note the posted ranges do not apply outside the U.S. and should not be converted to other currencies as a proxy for compensation in other countries.

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The Company
HQ: Boston, MA
904 Employees
Year Founded: 1982

What We Do

HarbourVest is an independent, global private markets firm with 40 years of experience and more than $92 billion assets under management as of December 31, 2021. Our interwoven platform provides clients access to global primary funds, secondary transactions, direct co-investments, real assets and infrastructure, and private credit.

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