Vice President, Marketing and Public Relations

ESSENTIAL FUNCTIONS:

• Overall Marketing Strategy
• Develop and implement comprehensive marketing strategies that align with CY goals.
• Collaborate with President of CY to ensure marketing initiatives support overall business growth.
• Enhance branding strategy and how it should be reflected on print, websites, social media. Oversee content creation across various platforms to ensure consistent brand messaging and voice.
• Evaluate the effectiveness reach of marketing strategies, and recommend improvements.
• Serve as internal traffic manager to prioritize requests for marketing and communications support from senior leadership team.
• Define and track KPIs to measure marketing performance, campaign impact, and business outcomes.
• Create and oversee public relations, and media relations strategies that create exposure and position CY within the community.
• Conduct market research and analysis to identify trends, opportunities, and challenges in the industry, and provide insights to President of CY and internal teams.
• Manage crisis communications and provide reputation management strategies when needed.
• Content (Print, Digital) Development
• Responsible (i.e. project management) for bigger front-facing projects - manage project workflows, timelines, and resource allocation to ensure timely delivery.
• Review and approve all creative deliverables.
• Oversee the development of proposals, brand materials, presentations, and provide guidance for all external and internal marketing collateral to meet brand standards.
• Public Relations
• Provide strategic counsel and public/media relations guidance to senior executives.
• Develop compelling press releases, media kits, thought leadership content, and executive messaging.
• Represent the company at industry events, conferences, and media engagements.
• Track and measure public relations hits.
• Media Relations
• Cultivate and maintain relationships with top-tier journalists and media outlets across relevant business verticals.
• Craft narratives, increase company’s profile, and maximize visibility across different media platforms.
• Administrative Support and other adhoc projects
• Identify opportunities for efficiency improvements and cost savings.
• Evaluate and approve vendor contracts and service agreements.
• Supervise print production processes, including vendor relationships, quality control, and cost management.

SUPERVISORY RESPONSIBILITIES:

• Manage the marketing manager and manage day-to-day activities as necessary (e.g. pitch calendars, mailing/even logistics, etc).
• The position will oversee all outside vendors, entertainers, etc. as part of marketing and events at the property.
• Maintain a positive relationship with all corporate support departments.
• Carry out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
• Exhibit passion and commitment to their own personal and professional development as well as that of their colleagues.

EDUCATION/EXPERIENCE REQUIREMENTS: (including certification, licenses, etc.)

• Bachelors’ Degree in English, Marketing, Journalism or related field preferred.
• 7+ years’ experience in public relations, and/or media relations within real estate, financial services, investor relations, or similar fields.
• Experience with social media marketing and analytics platforms.

ABOUT YOU:

• Strong presentation (virtual and in person) skills with a comfort level interacting with high-level executives.
• Ability to present ideas in a clear, concise, understandable, and organized manner to reach the goals/objectives of the company.
• Passion for the creative process and willingness to work in a dynamic and ever-evolving landscape.
• Expert at leading both strategic development and tactical execution of marketing campaigns and initiatives.
• Ability to work in an organized, efficient manner with a high level of accuracy, attention to detail, and follow-through.
• Proven experience managing internal and external teams to execute projects.
• Ability to develop, present and gain approval for annual Business Plan and Marketing Plan.
• Ensure compliance with Property Management Standard Operation Procedures as developed by the company.
• Can thrive while juggling multiple projects at various stages of development.