Vice President, Korean Marketing

Reposted 3 Days Ago
Be an Early Applicant
Las Vegas, NV, USA
In-Office
Expert/Leader
Events • Gaming • Retail • Hospitality
The Role
Lead Korean-market resort marketing to build and maintain relationships with premium mass and high-end gaming guests, drive incremental gaming and non-gaming revenue, host events, approve casino credit, coordinate guest services, and collaborate with resort teams to optimize guest experience and revenue.
Summary Generated by Built In
Summary Statement:
The Vice President, Far East Marketing is responsible for maintaining and developing relationships with targeted gaming and non-gaming resort patrons to generate incremental revenues. The ideal candidate should have a strong following of premium mass and high-end gaming/non-gaming resort guests, while consistently demonstrating the ability to attract new business at these levels.

Primary Job Duties: Includes but is not limited to:

  • Bring high net individuals who contribute to both gaming and non-gaming revenue.
  • Greet patrons upon arrival and departure and maintain contact with hosted patrons during their visit.
  • Educate and assist resort patrons on all gaming and non-gaming offerings throughout the resort.
  • Exhibit strong telemarketing skills to fill events and drive profitable resort revenue.
  • Manage guest complaints and discrepancies efficiently and courteously.
  • Interact with players in person, via telephone, email, text message, and written correspondence.
  • Represent the property as a role model of customer service and professionalism.
  • Assist convention sales and hotel operations in registering and checking patrons in.
  • Provide feedback and information to team and property leadership regarding guest suggestions, concerns, or issues.
  • Participate in brainstorming and planning sessions for the Resort Relationship Marketing program.
  • Oversee all aspects of guest visits, including booking spa, dining, in-room dining amenities, ground transportation, cabanas, hotel rooms, establishing casino credit, and overseeing folio check-out.
  • Safeguard the confidential nature of all departmental and company records.
  • Approve casino credit and accept responsibility for collecting outstanding casino credit markers.
  • Host on-site and off-site events in Las Vegas and beyond (e.g., casino tournaments, Raiders & Golden Knights suite, Nascar, golf tournaments).
  • Use personal devices for job-related tasks and review of company documents.
  • Perform other duties as assigned.

Qualifications: Includes but is not limited to:

  • Fluent in English and Korean.
  • Capable of working as part of a team to foster guest loyalty, increase visitation frequency, and grow incremental gaming/non-gaming revenue.
  • Possess excellent communication skills, tact, judgment, high moral integrity, and a strong work ethic.
  • Ability to perform multiple tasks simultaneously and meet/exceed revenue generation expectations and goals.
  • Ability to work varied shifts, including nights, weekends, and holidays.
  • Effective communication skills in English, with a polished appearance and demeanor.
  • Excellent customer service skills.
  • Ability to obtain and maintain full knowledge and understanding of company and department rules, regulations, policies, and procedures.

Preferred

  • Strong existing following of mass premium and high-end patrons.
  • Previous experience working in a large, luxury resort setting.
  • Resort Marketing or premium customer hosting experience.

Minimum Education and Experience:

  • At least 21 years of age.
  • High school diploma or equivalent.
  • Minimum of ten years of experience in casino marketing.
  • Minimum of three years of leadership/management experience in a related field.

Certificates, Licenses, Regulations:

  • Proof of eligibility to work in the United States.
  • Ability to obtain the following:
    • Nevada Gaming Registration

    At Resorts World Las Vegas, we believe that every member of our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company and that all will adhere to our five core non-negotiable responsibilities.


    • Everyone is an Ambassador–No matter where you work at Resorts World Las Vegas, it is your responsibility to treat this property like you would your own home. No one gets hurt, everyone feels secure, the environment is clean, and every guest gets what they need.
    • Everyone works in Safety–If you have a safety concern, it is your responsibility to address it by correcting it or notifying the appropriate department or individual.
    • Everyone works in Security–If you See Something, it is your responsibility to Say Something. You must notify the appropriate department or individual if you feel there is a security concern.
    • Everyone works in EVS–If there is trash on the floor, it is your responsibility to pick it up. If it is a mess that needs more attention, it is your responsibility to notify the appropriate department or individual.
    • Everyone works in Guest Experience–If a guest needs assistance, it is your responsibility to assist that guest and do so with a smile. If the guest needs more assistance than you can provide, it is your responsibility to notify the appropriate department or individual.

    Skills Required

    • Fluent in English and Mandarin/Cantonese
    • Minimum of ten years of experience in casino marketing
    • Minimum of three years of leadership/management experience
    • High school diploma or equivalent
    • At least 21 years of age
    • Proof of eligibility to work in the United States
    • Ability to obtain Nevada Gaming Registration
    • Ability to work varied shifts, including nights, weekends, and holidays
    • Excellent communication, tact, judgment, and customer service skills with a polished appearance
    • Strong telemarketing, guest-hosting, and relationship-building skills with high-net-worth patrons
    • Ability to approve casino credit and manage/collect outstanding casino credit markers
    • Experience overseeing guest visits and coordinating resort services (spa, dining, transportation, hotel rooms)
    • Ability to safeguard confidential departmental and company records
    • Preferred: Strong existing following of premium and high-end patrons
    • Preferred: Previous experience working in a large, luxury resort setting
    • Preferred: Resort marketing or premium customer hosting experience
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    The Company
    HQ: Las Vegas, NV
    1,535 Employees
    Year Founded: 2021

    What We Do

    Resorts World Las Vegas is an integrated resort on the Las Vegas Strip featuring over 3,500 hotel rooms, a state-of-the-art gaming floor, diverse dining options, luxury retail, and entertainment venues.

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