Vice President, International Marketing

Posted 5 Days Ago
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London, England, GBR
In-Office
Expert/Leader
Hospitality
The Role
Lead adoption of IJM's global marketing strategy across international Advancement Offices, integrating channels and ensuring brand and campaign fidelity. Build regional marketing capability through coaching, oversee local execution and quality, and translate local insights to global planning. Serve as primary liaison between international offices and executive leadership, coordinate product and insights adoption, and support cross-market campaign rollout.
Summary Generated by Built In
Who We Are

International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,300 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable.

We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve. 

The Need

For over 25 years, IJM has pioneered the work to protect vulnerable people from violence. 9 out of 9 times in the last decade, IJM’s Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence, we are seeking Vice President, International Marketing to ensure every international Advancement Office is equipped, developed, and heard, translating global marketing strategy into local execution and channeling local experience back into global strategy in return.

This position may be based remotely within Australia, Canada, Germany, Hong Kong, the Netherlands, Singapore, South Korea, or the United Kingdom, or from an IJM Advancement Office in one of those countries. Candidates must already have the legal right to work in their country of residence. The position reports to the Chief Marketing Officer.

Responsibilities:

Global Marketing Strategy & Channel Integration

  • Own the adoption of IJM’s global marketing strategy, campaign frameworks, and brand standards across every Advancement Office outside the U.S.; act as accountable owner for consistent implementation;

  • Lead the integration of direct response, digital, and storytelling channels in each market, adapted locally without diverging from global direction;

  • Ensure local teams have the tools, training, and resources to execute with fidelity to global direction;

  • Support local leaders to uphold a consistent standard of craft and quality across Advancement Office marketing output;

Regional Team Development

  • Build in-market marketing capability, closing capability gaps through targeted coaching and development;

  • Foster a culture of craft excellence and mission-driven urgency, benchmarked against commercial marketing standards;

Advancement Office Partnership

  • Serve as the primary bridge translating global marketing strategy into actionable, market-relevant plans for Advancement Office Chief Executives and Regional Presidents;

  • Represent international marketing performance and priorities to the CMO, the Chief Resources Officer, and senior organizational leadership;

  • Escalate significant misalignment between global standards and market execution to the CMO, with a clear recommendation;

Product & Insights Adoption

  • Coordinate with the VP, Global Insights & Growth on the rollout, testing, and adoption of new marketing products and initiatives across international Advancement Offices;

  • Connect Advancement Offices to relevant campaign insights and research, facilitating the flow of regional learnings back into global planning;

  • Maintain active feedback loops surfacing what’s working, what’s not, and where strategy needs to flex;

  • Participation in IJM’s community of spiritual formation.

Qualifications:
  • Bachelor’s degree in Marketing, Business, or a related field; Master’s degree (MBA or equivalent) preferred;

  • 10-12+ years of progressive marketing leadership experience, including international or multi-market leadership;

  • Proven experience building and leading regional teams within a matrixed or federated structure;

  • Experience partnering with fundraising or revenue leadership toward shared growth goals;

  • Deep expertise in campaign frameworks, brand standards deployment, and channel strategy across international markets;

  • Strong command of project and workflow management platforms (e.g., Teamwork, Asana);

  • Ability to translate global marketing strategy into locally relevant, market-specific execution plans;

  • Exceptional cross-cultural fluency and emotional intelligence across diverse global markets;

  • Outstanding communicator able to move regional leaders and international executive stakeholders with clarity and conviction;

  • Decisive and collaborative; able to lead through influence with Advancement Office Chief Executives who do not report to this role;

  • This role could require up to 40% travel per year (International and Domestic); and

  • Mature orthodox Christian faith as defined by the Apostles’ Creed.

Critical Qualities:
  • Eager commitment to IJM's Core Values: Christian, Professional and Bridge-Building;

  • Self-starter with strong initiative; 

  • Disciplined with priorities;

  • Strong interpersonal skills and self-awareness;

  • Exceptional verbal and written communication;

  • Flexible, collaborative and eager to support others;

  • Effective team player who fosters collaborative environment; and

  • Adept at creative problem solving.

Application Process:

Upload Resume, Cover Letter & Statement of Faith* in one PDF document.

*What is a statement of faith?
A statement of faith should describe your Christian faith and how you see it as relevant to your involvement with IJM. The statement can either be incorporated into the cover letter or submitted as a separate document and should include, at a minimum, a description of your spiritual disciplines (prayer, study, etc.) and your current fellowship or place of worship.

What does IJM have to offer?
  • Comprehensive Medical/Dental/Vision benefits

  • Monthly commuter and parking benefits in the DC metro area

  • Retirement benefit options

  • Paid leave starting at 23 days

  • 12 holidays (plus early release the day prior)

  • Daily, quarterly, and annual community spiritual formation

  • Robust staff care resources

IJM holds strict safeguarding principles and a zero tolerance to violations of the Safeguarding Policy, Protection against Sexual Exploitation, Abuse and Harassment Policy, and Code of Ethics. Candidate selection is based on technical competence, recruitment, selection and hiring criteria subject to assessing the candidate’s value congruence and thorough background, police clearance, and reference check processes.  

At IJM, we’re committed to building a diverse workforce through fair and equitable employment practices. This post is subject to an occupational requirement that the holder be a Christian under Part 1 of Schedule 9 to the Equality Act 2010 

IJM requires a background check, police clearance and thorough review of references with an employment offer and/or employment contract. 

Skills Required

  • Bachelor's degree in Marketing, Business, or related field
  • Master's degree (MBA or equivalent)
  • 10-12+ years of progressive marketing leadership experience, including international or multi-market leadership
  • Proven experience building and leading regional teams within a matrixed or federated structure
  • Experience partnering with fundraising or revenue leadership toward shared growth goals
  • Deep expertise in campaign frameworks, brand standards deployment, and channel strategy across international markets
  • Strong command of project and workflow management platforms (e.g., Teamwork, Asana)
  • Ability to translate global marketing strategy into locally relevant, market-specific execution plans
  • Exceptional cross-cultural fluency and emotional intelligence across diverse global markets
  • Outstanding verbal and written communication; ability to influence regional leaders and executives
  • Decisive and collaborative leadership; able to lead through influence
  • Willingness and ability to travel up to 40% per year (international and domestic)
  • Mature orthodox Christian faith as defined by the Apostles' Creed
  • Legal right to work in country of residence
  • Background check, police clearance, and reference checks required
  • Upload resume, cover letter, and statement of faith in one PDF document
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The Company
HQ: Arlington, VA
1,200 Employees
Year Founded: 1997

What We Do

International Justice Mission(IJM) is a global organization that protects people in poverty from violence. We have an expansive network of partners and work with local authorities in 18 countries to combat slavery, violence against women and children, and police abuse of power. IJM works to rescue and restore victims, hold perpetrators accountable, strengthen public justice systems and scale the demand for sustainable protection.

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