Vice President, Integrated Marketing

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION:

The VP of Integrated Marketing is the architect of the Take 5 brand calendar, responsible for ensuring campaigns are seamlessly connected across paid, owned, earned, retail/in-bay, and partnerships. This leader balances instinct and evidence—turning consumer insight and brand truth into cohesive campaigns—and ensures execution delivers Cars Per Day (CPD) and brand health. The VP works day-to-day with the VP, Media Investments to translate strategy into integrated, measurable marketing plans and serves as the CMO backfill in training. The role is also the key liaison with Shared Services (web ops, CRM, SEO, analytics, legal/procurement, finance) to keep work connected, compliant, and on time.

How you will Own It:

• Own the integrated brand plan: Build and manage the annual calendar; ensure every campaign has clear objectives, audiences, and KPIs.
• Shape the creative platform: Co-lead (with CMO and AOR) the brand’s strategic and creative platform—briefs, messaging, and visual assets.
• Partner with VP, Media Investments: Align investment strategy with brand plans; pressure-test plans against CPD, retention, and awareness goals.
• Orchestrate agencies & Shared Services: Drive Dagger (creative AOR), media AOR, and internal teams toward integrated execution.
• Insight into action: Translate MMM, brand tracking, and segmentation into creative tests; manage test-and-learn cycle.
• National-to-local coherence: Ensure campaigns scale to COSC and franchise shops while protecting brand standards.
• Governance: Own briefing, approvals, and brand guardrails.
• People leadership: Mentor directors/managers across brand, partnerships, and owned channels.

What This Role Does vs. CMO

• VP IM: Operates the system—calendar, briefs, workflow, QA.
• CMO: Sets brand vision, enterprise priorities, external advocacy.
• The VP translates vision into execution, freeing the CMO to focus at the enterprise level.

What This Role Does vs. VP, Media Investments

• VP IM: Owns the "what/why"—brand story, creative platform, integrated plan.
• VP Media: Owns the "where/how much"—investment, buying, analytics.

What you’ll Bring:

• 15+ years of progressive marketing experience, including at least 5 years leading integrated, multi-channel campaigns in complex, multi-unit or franchise organizations.
• Proven success as a brand architect — building and operationalizing integrated campaigns across paid, owned, earned, and retail environments.
• Deep understanding of media and creative integration: how to translate strategy into performance and storytelling that moves both hearts and metrics.
• Demonstrated leadership of cross-functional teams and agency partners, including creative, media, CRM, and analytics.
• Strong command of marketing fundamentals: segmentation, positioning, testing frameworks, MMM, brand tracking, and funnel diagnostics.
• Experience managing large-scale budgets and Ad Fund environments, balancing brand building with short-term demand generation.
• Proven ability to translate data into decisions — connecting the “why” to the “what next.”
• Experience partnering with shared services such as legal, procurement, finance, and analytics to drive process, governance, and performance accountability.
• History of mentoring and developing senior-level talent across creative, partnerships, and owned channels.
• Bachelor’s degree required (Marketing, Communications, or related field).
• MBA or advanced degree preferred.

Added Fuel if you have:

• Equal parts strategist and operator — can think like a CMO and work like a producer.
• Natural storyteller who connects business results to brand love.
• Intellectually curious with a bias for action — thrives on simplifying complexity and turning insight into impact.
• Collaborative and humble, yet confident enough to challenge assumptions.
• Comfortable working in a fast-moving, growth-oriented environment with evolving priorities.
• Values clarity, creativity, and accountability in equal measure.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

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Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.