Vice President (Identity) , Engineering

Reposted 12 Days Ago
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San Francisco, CA, USA
Hybrid
400K-500K Annually
Expert/Leader
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
We unify identity, intelligence, and activation to create better experiences for consumers & better results for brands.
The Role
Lead Zeta Global's Identity & Data Platform, managing a large team, defining strategy, enhancing identity resolution, and ensuring compliance with data governance standards.
Summary Generated by Built In

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.


Role Overview:
As the Head of Identity & Data Platform, you will own and evolve one of the most critical layers of Zeta’s platform—the systems that power identity resolution, data ingestion, enrichment, and activation. You will lead a 50–60+ person engineering organization and define the long-term strategy for how identity and data power AI-native applications across the company.

This is a highly strategic and technical leadership role requiring deep domain expertise in identity management, strong organizational leadership, and the ability to operate at both architectural and executive levels. You will directly report to the EVP & Head of Engineering.

Key Responsibilities:

  • Own and define the strategic roadmap for the Identity & Data Layer, covering the full lifecycle (ingest → resolve → enrich → activate), with clear accountability for scalability, accuracy, latency, and reliability SLAs.
  • Lead and inspire a team of ~50 engineers,
  • Own the evolution of identity resolution and identity graph systems, advancing deterministic and probabilistic matching, cross-channel identity, and real-time enrichment as core competitive capabilities.
  • Drive the evolution
  • Collaborate cross-functionally with AI, marketing, and product teams to ensure seamless integration of identity services across Zeta’s platform.
  • Establish the data layer as the context engine for Zeta’s AI-native platform, enabling real-time features, embeddings, and data access for models, agents, and downstream applications.
  • Benchmark against industry leaders and innovate ahead of the market in identity solutions.
  • Ensure compliance with privacy and data governance standards (e.g., CCPA, GDPR).
  • Recruit, mentor, and develop top talent, while creating a strong succession plan for critical roles.
  • Partner with executive leadership on strategy, investment, and prioritization, aligning platform evolution with business outcomes and long-term scalability.
  • Collaborate with DevEx and AI Enablement teams to drive adoption of AI-native engineering practices across the data layer, improving developer productivity, code quality, and system evolution velocity.

Qualifications:

  • 12+ years of engineering leadership, including significant time leading large-scale identity or data platforms.
  • Deep domain expertise in identity resolution, identity graphs, and data enrichment—preferably with experience from a top competitor or parallel industry.
  • Understand applicability, pros & cons & effectiveness of data engineering design patterns & concepts such as Data Lakehouse, Data Table Format, Zero-Copy Data Sharing, Cleanroom, Real-Time vs Batch Data Processing, High throughput distributed system APIs
  • Possess experience working on data technologies equivalent to:
    • Snowflake, Redshift, BigQuery
    • Iceberg, Hudi, Delta
    • EMR, Airflow, Spark
    • Aerospike, Scylla, DynamoDB
  • Proven experience managing 50+ person organizations, including directors and senior engineering managers.
  • Strong understanding of data governance, privacy, and compliance, including global standards such as GDPR and CCPA.
  • Track record of innovation and driving measurable outcomes, including AI-driven or data-driven product capabilities.
  • Exceptional communication skills

BENEFITS & PERKS

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The compensation range for this role is $400,000 - $500,000.00, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-MC1

Skills Required

  • 12+ years of engineering leadership
  • Deep domain expertise in identity resolution and data platforms
  • Experience with data engineering design patterns
  • Proven experience managing 50+ person organizations
  • Strong understanding of data governance and compliance

What the Team is Saying

Stephanie
Susie
Christian Chen
David A. Steinberg
Stephen Gerber
Candice Chafey
Ana Hirani
Ana Hirani
Jennifer Westerfield
Jennifer Westerfield
Jennifer Westerfield
Roman Gun
Roman Gun
Roman Gun

Zeta Global Compensation & Benefits Highlights

How does Zeta Global ensure its pay and bonus plans are competitive?

Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.

  • Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
  • Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
  • Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
  • Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
  • External signals:
    • Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
    • Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
    • Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation. 

Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.

Zeta Global Insights

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The Company
HQ: New York, NY
2,429 Employees
Year Founded: 2007

What We Do

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

Why Work With Us

At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.

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Zeta Global Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQNew York, NY
Bengaluru, Karnataka
Boca Raton, FL
Brussels, BE
El Segundo, CA
Hyderabad, Telangana
London, GB
München, DE
Nashville, TN
Paris, FR
Praha, CZ
San Francisco, CA
Washington, DC
Learn more

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