At Dynata, we deliver the highest‑quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry‑leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.
We are seeking a Director of Growth to lead demand generation and conversion strategy for our managed service business and our research-grade SaaS platform. This role blends strategic vision with hands-on execution, building and optimizing the programs that attract, convert, and activate new customers.
The Director of Growth will design and execute the plans that drive qualified leads, optimize the funnel, and ensure fast, seamless customer onboarding. This leader brings a test‑and‑learn mindset, a deep command of growth levers, and the ability to translate insight into action across marketing, product, sales, and customer success.
Responsibilities:
· Build and own a comprehensive growth strategy to drive awareness, pipeline, and sustained adoption of Dynata and related products.
· Lead multi‑channel demand generation, including digital, organic and paid media, content, webinars, partnerships, and ecosystem programs.
· Develop and manage the full funnel—top‑of‑funnel demand, mid‑funnel nurturing, and bottom‑funnel conversion.
· Create data‑driven onboarding paths that accelerate time to value and increase product activation rates.
· Partner closely with Product and Sales to define ideal customer profiles, feature narratives, and conversion‑optimized journeys.
· Establish KPIs, dashboards, and reporting to track performance and continuously optimize spend and effort. KPIs and accountability for
customer acquisition, product interest, retention, revenue, and win rate. Leads, MQL, Return on Ad Spend.
· Lead cross‑functional growth initiatives, championing an experimentation culture grounded in data quality and rigor.
Who you will work with:
· Work with stakeholders across the commercial organization including sales, sales enablement
· Within marketing including brand marketing, product marketing and operations.
· Manage media agency/SEO agency.
Requirements and skills
· Proven work experience in growth marketing: demand gen with demonstrated success.
· Demonstrable experience designing and implementing successful marketing campaigns across channels and markets.
· Solid digital experience spanning HubSpot, SEO, web analytics and Google AdWords. Amplitude is a Plus.
· Reporting experience.
· Need to be a self-starter, hands-on and able to work in a fast-paced environment.
· Excellent communications skills.
· Strong analytical and project management skills.
· Strategic mindset, with ability to make difficult decisions.
· 8+ years experience.
· Experience working in a project management tool such as Monday.
At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.
Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.
The base salary range for this position in is $180K-$225K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.
Top Skills
What We Do
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization.
The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.
We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.
