Vice President, Growth Marketing

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.
Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!

You will be responsible for developing and executing strategies that generate an increasing flow of qualified pipeline and fuel both short term and long term growth. You will be accountable for global demand generation and ABM strategies, and for orchestrating the execution of digital, account-based, field marketing programs, and strategic partner marketing programs to achieve the pipeline goals. Pipeline creation will be your ultimate measure of success.

This role reports directly to the CMO and collaborates with product and solutions marketing, brand and corporate communications functions to help drive the next stage of our ambitious growth and transformation.

The VP of Growth Marketing will:

• Lead and Evolve Growth Strategy Own and scale Illumio’s Growth Marketing strategy across enterprise and self-serve channels, driving demand through both product-led and enterprise GTM motions.

• Pipeline & Demand Generation Build the engine to grow demand across Enterprise and Commercial segments using a full-funnel approach. Capture and convert buyer intent signals through digital advertising, paid search, content, and social channels.

• Customer Journey & Lifecycle Marketing Partner with Sales and Product Marketing to deliver targeted programs across the customer journey, including acquisition, activation, engagement, expansion, and cross-sell initiatives.

• Team Leadership & Experimentation Build and lead a high-performing team across Digital, Field & Partner Marketing, and Marketing Operations focused on performance, lifecycle, and experimentation. Identify and test new growth opportunities including campaigns, and product features.

• Cross-Functional Collaboration Align closely with Sales, Product, Customer Success, and regional field leadership to ensure marketing efforts support business objectives and adapt to market dynamics.

• Analytics & Optimization Utilize analytics platforms to monitor performance, evaluate ROI, and optimize strategies globally and regionally. Forecast, measure, and report on the impact of demand creation activities on pipeline, revenue, and sales cycle length.

• PLG & Community Activation Drive exponential scale and velocity of Illumio’s latest product through product-led growth and community engagement.

• 10+ years in marketing, with strong experience in SaaS, cybersecurity, and enterprise GTM.

• Proven success scaling both enterprise and high-velocity acquisition funnels.

• Growth mindset with hands-on experience in PLG models, experimentation, and funnel optimization.

• Ability to analyze data, identify trends, and use insights to optimize marketing campaigns.

• Ability to develop and implement long-term growth strategies, aligning them with overall business goals.

• Exceptional leadership and communication skills, across a global and x-functional org. This includes Field and Partner teams.

• Obsession with user journeys, conversion, and crafting high-impact growth loops.

Our Commitment:

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging. #LI-JW1 #LI-HYBRID

All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records.