The Role
Lead growth strategy across customer acquisition and retention, diagnose performance issues, manage high-performing teams, and optimize marketing channels.
Summary Generated by Built In
Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
Knix is a direct-to-consumer intimate apparel brand redefining the category for real life. Through radically comfortable products and a powerful community, we empower people everywhere to be unapologetically free. Since launching in 2013, Knix has become one of the fastest-growing companies in Canada and a globally recognized innovator in apparel.
We’re seeking a Vice President of Growth to own and evolve our end-to-end customer growth strategy across Knix and KT by Knix. This role goes beyond a traditional split of acquisition and retention—it requires a holistic view of the entire customer journey, from first touchpoint to long-term loyalty, across both our Canadian and U.S. businesses.
This is a unique opportunity for a data-driven, strategic leader to diagnose business challenges, identify high-leverage opportunities, and unlock the next phase of growth—especially in the U.S. market. You’ll be accountable for business outcomes and will lead a high-performing team, driving a culture of ownership, learning, and results.
The Opportunity:
- Own the full customer lifecycle: Develop integrated strategies across paid,owned, digital and retail channels to attract, engage, convert, and retain high-value customers.
- Diagnose and unlock: Analyze marketing performance, funnel friction points, and customer behavior to surface challenges and opportunities—then design and execute strategies to accelerate profitable growth.
- Think about the message and the medium: Work closely with our creative growth team to deliver the right creative messaging based on the platforms and customer journeys.
- Drive market expansion: Identify and activate growth levers in the U.S. and other priority regions, tailoring messaging, media, and product focus by market.
- Lead the team: Manage and develop a high-performing team across acquisition, lifecycle, and performance marketing. Foster a culture of accountability, agility, and innovation.
- Deliver results: Drive measurable business outcomes including revenue growth, customer LTV, CAC, and contribution margin. Ensure full alignment to P&L forecasts and company goals.
- Elevate performance marketing: Expand media mix and optimize channel performance through testing, advanced attribution modeling, and data-led experimentation.
- Advance personalization & loyalty: Accelerate lifecycle marketing through segmentation, automation, and loyalty programming to deepen engagement and maximize value across the customer journey.
- Collaborate cross-functionally: Partner with Creative, Brand, Merchandising, Analytics, and Finance to co-own revenue-driving strategies, product prioritization, and GTM planning.
- Bridge digital and physical: Develop strategies that connect online and in-store experiences, including driving foot traffic, supporting store launches, and optimizing omni-channel conversion
About You:
- 15+ years of progressive growth and marketing experience, ideally with omni-channel consumer brands in high-growth environments
- Proven ability to lead and inspire performance-driven teams
- Deep understanding of full-funnel marketing, customer segmentation, and lifecycle optimization
- Strong track record of scaling paid media budgets across diverse channels including search, social, TV, audio, OOH, and affiliate
- Strategic thinker with sharp analytical skills—you ask why, not just what, and thrive on diagnosing root causes and building plans to solve them
- Experience expanding brands in the U.S. market, with a playbook for localizing strategy and scaling impact
- Exceptional fluency with martech and measurement tools (e.g., GA4, NorthBeam, Haus, Segment, Klaviyo, Looker)
- Confident communicator who distills complex data into clear narratives and business cases
- Passion for innovation, test-and-learn culture, and holding self and others accountable to results
- Preference is a Toronto based candidate who is able to work in a hybrid arrangement from our HQ Office, with a strong focus on in-person collaboration with team members and cross-functional partners.
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
Top Skills
Ga4
Haus
Klaviyo
Looker
Northbeam
Segment
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The Company
What We Do
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. We involve our customers every step of the way and by listening and iterating, we are creating intimate apparel that you'll love to live in. We currently sell a broad array of products including underwear, bras, tanks, t-shirts and loungewear. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space. Learn more at www.knix.com or follow our journey @knix and @ktbyknix on social.
