Vice President, Global Brand Marketing (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

OLAPLEX is seeking a visionary and business-savvy Vice President, Global Brand Marketing to lead the global brand and category strategy across Wash Care, Styling, and Seasonal portfolios. This role is central to shaping the next chapter of the Olaplex brand — translating science-led innovation into emotionally resonant storytelling and breakthrough marketing campaigns that drive global relevance, performance, and loyalty.

Reporting to the SVP, Global Marketing & Operations, the VP will oversee a team of Directors, Managers and cross-functional partners to deliver best-in-class brand strategy, portfolio management, campaign development, and category expansion. This leader will define how Olaplex shows up across multiple franchises and channels, ensuring cohesion across brand storytelling, category growth, and regional execution.

Key Responsibilities

Global Brand & Category Leadership

• Strategic Brand Stewardship: Define and evolve the long-term brand and portfolio strategy across Wash Care, Styling, and Seasonal franchises, ensuring alignment with Olaplex’s purpose, business goals, and global growth ambitions 
• Cross-Category Vision: Lead a unified storytelling approach that connects individual categories under a cohesive brand world. Drive synergy between functional benefits, emotional storytelling, and scientific credibility 
• Portfolio Management: Partner with Innovation, R&D, and Commercial to prioritize innovation pipelines, franchise expansion, and lifecycle management across multiple categories 
• Product Concepting: Oversee early-stage product positioning, naming, and claims development across all owned categories, ensuring every concept ladders to the masterbrand platform and has clear competitive distinction 
• Consumer & Professional Integration: Ensure balance between pro credibility and consumer accessibility, reinforcing Olaplex’s authority and expanding reach across retail and professional audiences 

Go-to-Market Leadership & Campaign Leadership

• Creative Platform Development: Partner with SVP, Creative, and external agencies to evolve and expand Olaplex’s global creative platform, ensuring cohesion across categories while allowing for franchise and/or product differentiation
• Messaging Architecture: Define overarching message hierarchies across categories, campaigns, and markets. Ensure scientific proof points and emotional storytelling are integrated consistently into all brand communications 
• Campaign Development & Toolkits: Lead the creation of global campaign concepts, launch toolkits, and full-funnel content frameworks that guide regional execution. Ensure balance between hero campaigns and always-on storytelling 
• Cross-Functional Leadership: Drive alignment across Creative, Media, Education, Communications, Commercial, Finance and Regional Marketing teams to ensure category launches and brand campaigns are cohesive and strategically sequenced throughout the year 
• Global-to-Local Adaptation: Partner with regional and/or channel teams to adapt global assets for market needs while maintaining brand consistency 

Innovation & Commercial Integration

• Upstream Partnership: Collaborate with Innovation and R&D at the concept and feasibility stage to influence the innovation roadmap and ensure consumer, stylist, and competitive insights inform development priorities
• Commercial Planning: Partner with Sales and Global Operations to ensure franchise health, launch timing, and portfolio priorities align with business and channel strategies
• Lifecycle Management: Oversee post-launch performance reviews, ensuring key learnings inform future product, campaign, and content development.

Insights & Category Intelligence

• Competitive Landscaping: Stay at the forefront of global beauty, professional, and lifestyle trends to identify whitespace and future growth opportunities
• Consumer Understanding: Leverage research and insights to inform category strategy, messaging evolution, and content frameworks that resonate across generations and regions
• Performance Analysis: Partner with Media, Commercial, and Finance to translate marketing performance data into actionable business and creative optimizations 

Budgeting & Business Accountability

• Investment Oversight: Lead annual brand and category budget planning across multiple portfolios, ensuring alignment with corporate objectives and ROI discipline
• Performance Metrics: Define, track, and optimize KPIs tied to brand equity, category health, and commercial impact
• Strategic Prioritization: Partner with Finance and Commercial leadership to guide trade-offs and resource allocation that balance innovation, equity building, and near-term growth

Leadership & Team Development

• People Leadership: Lead and coach a team, ensuring clarity of ownership across categories and cultivating a culture of accountability, creativity, and collaboration
• Organizational Design: Shape the evolving structure of the Global Brand Marketing function to support category leadership, content excellence, and cross-functional alignment
• Agency Partnership: Serve as a senior contact for agency relationships, guiding creative excellence and strategic alignment across brand and category workstreams 
• Culture & Collaboration: Foster an inclusive, high-performing environment that encourages innovation, experimentation, and cross-team transparency 

• 15+ years of progressive marketing leadership experience within beauty, personal care, or adjacent lifestyle categories 
• Deep experience managing multiple categories and leading integrated global marketing campaigns 
• Proven ability to translate scientific innovation into emotionally resonant brand storytelling 
• Strategic thinker with strong commercial acumen and a data-informed approach to decision-making 
• Experience managing complex agency ecosystems and cross-functional global teams 
• Inspirational leader skilled at developing high-performing teams and empowering senior talent 
• Strong executive presence and communication skills with ability to influence at all levels 
• NYC-based, hybrid role 

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

The annual base pay for this position is $250,000 - $280,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation 
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options 
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you! 
• Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX 
• Products: Twenty (20) free products per year, plus a friends and family discount 

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.