Franchise Management is a new and growing division of Sony Pictures Television with the directive to identify, develop and execute long-term strategic business plans that transform television success into independent, revenue-generating businesses for the studio.
Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and MESSI AND THE GIANTS. SPTS is part of the larger Sony Pictures Television (SPT) division. SPTS is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.
We are looking for a Vice President to report to the new EVP of Franchise Management. Do you have an entrepreneurial spirit, thrive on the connection between ancillary products and content and see yourself energized by building a new division at Sony Pictures Television? The new role of VP SPTS Franchise will be focused on creating and implementing strategies that will grow brand value for key IP in the Sony Television library for classic and new content across live action, animation and kids. We are specifically looking for a candidate with recent experience developing entertainment brands that appeal to an adult audience with demonstrated understanding of social, fandom and driving engagement through brand extensions. The candidate must have extensive experience in licensing across genres and categories including toys, apparel, publishing, gaming as well as pop-up location-based entertainment and music. If you seek making a big impact by using both your business and creative acumen and working with some of the best TV content in the business, then Sony Franchise Management looks forward to meeting you.
Core responsibilities:
Creating 3–5-year franchise plans focused on the launch, build and sustain of IP across adult, kid and animated content.
Lead franchise research with the internal teams to analyze audience fandom and use the data to inform plans and create compelling stories to entice partnerships.
Key liaison with Sony Consumer Products on all aspects of consumer products including assets procurement, creative strategy, product and retail strategy and marketing.
Ability to lead creative product strategies that result in high quality ancillary product development.
Work with Sony Music teams to maximize music strategies and opportunities.
Create and implement new processes that streamline the ancillary product business across the company.
Work closely with creators, producers and talent to garner input and support for ancillary brands.
Identify and commission new content to sustain IP including shorts, music videos, unboxing, talent videos, and influencer content.
Create and influence compelling presentations, sizzles and other sales materials.
Set up an efficient share site to house all franchise assets from decks to art to video.
Seek out, negotiate and implement promotional partnerships to support brands.
Oversee the approval of products ensuring systems are in place to share with key stakeholders.
Identify ticketed event and new opportunities working with Location Based Entertainment team and implement strong project management systems for execution.
Work closely with marketing to create long term franchise marketing plans identifying new content and social strategies.
Requirements:
4-year degree, MBA a plus
10+ years’ work experience in entertainment franchise development, licensing and retail marketing
Experience working on adult targets brands: Superhero, Gaming a plus
Understanding of streaming metrics
Strong retail expertise with ability to overcome obstacles to achieve results
Proven expertise in using multi-media strategies to create and sustain a successful brand
Deep understanding of social and YouTube analytics and track record of creating successful brand campaigns
Expert presenter capable of putting together compelling sales presentations
Direct experience negotiating licensing and other deals
Strong problem solver with the ability to overcome obstacles to achieve results
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].
Sony Pictures Entertainment Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sony Pictures Entertainment and has not been reviewed or approved by Sony Pictures Entertainment.
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Healthcare Strength — Medical, dental, vision, mental-health, and wellness programs are broadly available, with recent updates such as CVS/Caremark for prescriptions on Aetna plans. Multiple plan types (including HSA‑eligible options and a California HMO) point to comprehensive coverage breadth.
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Retirement Support — A 401(k) with immediate company matching and auto-enrollment/auto-increase features supports long-term savings. Additional programs like an Employee Stock Purchase Plan and employer HSA contributions further bolster financial wellbeing.
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Parental & Family Support — Paid parental leave described as generous, along with childcare, fertility support, adoption/surrogacy assistance, and backup care, provides broad family coverage. Ancillary supports like Milk Stork and legal assistance reinforce family-related needs.
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We are in the business of creativity, making some of the most beloved film and television of all time for every platform in the world. As the most creative and proudly independent studio, our future is boundless. Sony Pictures Entertainment (SPE) is a division of Sony Group Corporation, a creative entertainment company built on a foundation of technology. Along with our sister companies, we make movies, television, music and games that engage billions of people, connecting creators and audiences around the globe. We are looking for innovators to join us as we forge the future of entertainment! SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.
