Vice President, Experience Designer

Posted 5 Days Ago
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Singapore, SGP
In-Office
Expert/Leader
Fintech • Financial Services
The Role
Lead service design, UX research, workshop facilitation, journey mapping, prototyping, and evaluative testing for complex client and internal experiences. Translate research into service blueprints, concepts, user flows, wireframes, and AI-enabled interactions. Collaborate with product, engineering, data, AI, business, risk, and compliance teams across APAC. Present recommendations to senior stakeholders and clients while balancing user needs, business outcomes, governance, accessibility, trust, and responsible AI adoption.
Summary Generated by Built In

Innovation is an integral part of BNY’s Strategic Partnerships, Investments & Innovation team (SPIN). With a global presence across New York, London and Singapore, we bring together innovators, product leaders, technical strategists and designers to identify opportunities, shape new propositions and accelerate value creation for our clients and BNY.


Our work spans business and client discovery, value-chain mapping, product strategy, service design, prototyping and adoption. We combine human-centered design, agile delivery and AI-enabled methods to turn complex problems into practical and measurable outcomes.


We are seeking a UX/Service Designer to shape end-to-end experiences for BNY’s clients and internal stakeholders across APAC.


This is a hybrid design role combining service design, user research, workshop facilitation, UX execution and rapid prototyping. You will work with clients, product managers, engineers, AI and data specialists, business teams and control functions to understand complex problems and translate them into clear journeys, service concepts and testable experiences.


You will design across the full-service ecosystem including people, processes, technology, data and controls, not only the user interface. You will also help the team explore how AI can improve client and employee experiences while ensuring that new interactions remain useful, understandable, responsible and grounded in genuine user needs. 

In this role, you’ll make an impact in the following ways:

Service design and client / business discovery

  • Lead and support end-to-end service design across complex client and business journeys.
  • Map current-state and future-state journeys across people, process, technology, data, controls, and client experience.
  • Identify pain points, unmet needs, risks, operational friction, and opportunities for improvement or innovation.
  • Translate research and discovery into clear opportunity maps, service blueprints, experience narratives, and actionable recommendations.
  • Work across client-facing and internal teams to understand strategic priorities, client needs, operational constraints, and delivery realities.
     

Client-facing innovation and co-creation

  • Design and facilitate client workshops, discovery sessions, co-creation activities, and value-mapping exercises.
  • Partner with cross functional stakeholders, product managers, and development teams, to deeply understand and define user needs, business goals and project requirements. 
  • Support product venture work through journey design, concept development, prototyping, testing, and readout materials.
  • Create high-quality artefacts that help clients and senior stakeholders understand complex ideas quickly.
  • Help BNY show up differently with clients by combining design, innovation, AI-enabled thinking, and practical relevance.

UX design and prototype execution

  • Translate service concepts into user flows, wireframes, clickable prototypes, experience concepts, and product POCs where needed.
  • Use Figma, Fig Jam, and other approved tools to create clear, well-crafted, executive-ready design outputs.
  • Familiarity with Devin (Windsurf) and/or Claude Cowork would be an added advantage.
  • Conduct evaluative testing and iterate rapidly based on evidence and feedback.
  • Design human + AI / human + agent interactions with attention to trust, transparency, accessibility, usability, and escalation.
  • Contribute to reusable patterns, design practices, and team methods.

AI-enabled design and collaboration

  • Use approved AI-enabled tools and methods to accelerate research, synthesis, ideation, concept generation, prototyping, and storytelling.
  • Critically evaluate AI outputs rather than accepting them at face value.
  • Understand where AI can help discovery and design, and where human judgment, empathy, context, and craft remain essential.
  • Work with product and AI partners to shape experiences that are safe, useful, understandable, and adoption ready.
  • Help the team continuously improve how AI is used within the design process.

Stakeholder engagement and communication

  • Present complex ideas clearly and confidently to senior internal stakeholders, clients, and cross-functional teams.
  • Facilitate alignment across competing priorities and perspectives.
  • Work fluidly with product, engineering, AI, data, engagement, business, coverage, risk, and compliance partners.
  • Help create clarity in ambiguous situations through strong visual communication, storytelling, and evidence-based recommendations.
  • Support a team culture based on trust, constructive challenge, learning, and shared ownership of outcomes.

What we are looking for

The ideal candidate combines strong service-design thinking with the ability to execute UX work and create tangible prototypes. You should be comfortable moving between research, facilitation, systems thinking, visual storytelling and detailed experience design.

Experience and capabilities

  • Strong experience in service design, UX design, product design, experience strategy, or adjacent design roles.
  • Evidence of end-to-end service design work in complex, multi-stakeholder environments.
  • Strong capability in journey mapping, service blueprinting, systems thinking, workshop facilitation, and design storytelling.
  • Ability to execute UX design where needed, including user flows, wireframes, interactive prototypes, and evaluative testing.
  • Research experience across discovery and evaluation methods, with the ability to synthesize qualitative and quantitative evidence into clear insights and recommendations.
  • Strong portfolio demonstrating impact on client, business, operational, or product outcomes, not just visual interface delivery.
  • Experience presenting to senior stakeholders and facilitating alignment across cross-functional teams.
  • Comfortable working with ambiguity, unfamiliar domains, and complex subject matter.
  • Demonstrated interest in using AI-enabled tools to improve design, research, synthesis, collaboration, and delivery outcomes.
  • Confidence working within policy, governance, risk, and regulatory constraints.
  • Experience in financial services, asset servicing, banking, capital markets, payments, data-intensive services or another regulated sector would be advantageous.
  • Exposure to client-facing innovation, value engineering, product ventures, operational services, data products or complex enterprise platforms would be beneficial.
  • Experience designing AI-enabled experiences, human–agent workflows, decision-support tools or enterprise workflow products would be an advantage.

Behavioral attributes

The strongest candidates will be:

  • Curious, self-directed and able to build an understanding of unfamiliar and complex domains quickly.
  • Comfortable moving between discovery, service design, UX execution, facilitation and prototyping.
  • Collaborative and low ego, with a willingness to build on others’ ideas and adapt when evidence changes.
  • Open to constructive challenges and able to challenge others with care, clarity and evidence.
  • Resilient when priorities shift or early concepts do not survive testing.
  • Practical and outcome-focused, balancing design quality with business and delivery realities.
  • Comfortable contributing beyond a narrow design discipline while maintaining clear accountability.
  • Motivated by learning, experimentation and helping others develop.
About Us

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. About the Team

At BNY, our culture speaks for itself, check out the latest BNY news at: BNY Newsroom & BNY LinkedIn

 Here’s a few of our recent awards:

  • America’s Most Innovative Companies, Fortune, 2025
  • World’s Most Admired Companies, Fortune 2025
  • “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Skills Required

  • Strong experience in service design, UX design, product design, experience strategy, or adjacent design roles
  • End-to-end service design experience in complex, multi-stakeholder environments
  • Capability in journey mapping, service blueprinting, systems thinking, workshop facilitation, and design storytelling
  • Ability to execute UX design, including user flows, wireframes, interactive prototypes, and evaluative testing
  • Research experience across discovery and evaluation methods, including synthesis of qualitative and quantitative evidence
  • Strong portfolio demonstrating impact on client, business, operational, or product outcomes
  • Experience presenting to senior stakeholders and facilitating cross-functional alignment
  • Comfort working with ambiguity, unfamiliar domains, and complex subject matter
  • Demonstrated interest in using AI-enabled tools to improve design, research, synthesis, collaboration, and delivery
  • Confidence working within policy, governance, risk, and regulatory constraints
  • Experience in financial services, asset servicing, banking, capital markets, payments, data-intensive services, or another regulated sector
  • Exposure to client-facing innovation, value engineering, product ventures, operational services, data products, or complex enterprise platforms
  • Experience designing AI-enabled experiences, human-agent workflows, decision-support tools, or enterprise workflow products

BNY Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about BNY and has not been reviewed or approved by BNY.

  • Healthcare Strength — Health coverage includes comprehensive options with a $0‑premium plan for eligible lower earners, expanded mental‑health support with personalized therapy, and strong income protection through short‑ and long‑term disability. These features have been recently enhanced and are paired with dental and vision coverage.
  • Parental & Family Support — Parental leave provides 16 weeks of fully paid time for all parents, with added support such as adoption assistance. This breadth offers strong coverage for major family events.
  • Retirement Support — The 401(k) program includes a company match and Roth options to support long‑term savings. Additional financial programs like tuition assistance and savings vehicles complement retirement readiness.

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The Company
HQ: New York, NY
41,739 Employees

What We Do

We help make money work for the world — managing it, moving it and keeping it safe. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investable assets. Today we help over 90% of Fortune 100 companies and nearly all the top 100 banks globally access the money they need. For 240 years we have partnered alongside our clients to create solutions that benefit businesses, communities and people everywhere.

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