Vice President of Enrollment Management

Job Summary: The VP of Enrollment Management (VPEM) will play a pivotal role in advancing the mission and strategic goals of Lancaster Bible College by overseeing all aspects of enrollment management, student recruitment, and admissions operations. This person is expected to help reimagine and lead enrollment functions in the current 21st century context. This individual will lead efforts to attract and enroll a diverse and talented student body while ensuring a high-quality admissions experience from inquiry to enrollment. Joining a team of experienced, collaborative, and talented individuals, the VPEM will have the opportunity to make a meaningful impact on the growth and success of LBC. 

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff.
• Oversight of Admissions, Financial Aid, and Marketing
• Provides constructive and timely performance evaluations.  

Organizational Relationships: 

• Reports directly to the President. 
• Serves as a member of the Cabinet.
• Collaborates with all major administrative areas of the College.
• Collaborates with the Office of the Provost, Finance and Business Office, Advancement, Executive Vice President, and College Deans and Program Directors to establish enrollment goals and develop recruitment strategies. 

Key Performance Indicators (KPIs)

Aligned with the strategic direction of the college, effectiveness will be measured through:

• Growth in mission-fit student enrollment across all modalities
• Increased qualified inquiries and application-to-enrollment conversion rates
• Strengthened institutional brand awareness and marketing engagement
• Budget stewardship and enrollment revenue optimization
• Staff development and retention within Enrollment Management

Duties/Responsibilities:

The VPEM will lead the admissions and enrollment divisions and promote a student-centered philosophy with integrity, quality, and passion. This person’s primary responsibilities for performing the following duties:

• Report directly to the President and serve as a member of the Cabinet, providing direct oversight of Admissions, Financial Aid, and Marketing.
• Stay informed about trends and best practices in enrollment management, higher education, and student recruitment to recommend innovative strategies and initiatives.
• Develop a strategic enrollment plan and targeted enrollment goals.
• Oversee the Admissions Office, including oversight of the admissions team and continual assessment of office processes to ensure effectiveness and efficiency.
• Develop, coordinate, implement, and assess the recruitment plan for each of the college's primary target markets and new target markets.
• Maintain final authority for acceptance or denial based on admission standards as determined by academic programs and leadership.
• Oversee strategic marketing and assist with determining best practice strategies related to student recruitment and enrollment.
• Take the lead role in developing, reviewing, updating, and distributing recruitment materials and coordinate prospective student and applicant communication efforts.
• Establish and implement the new student scholarship awarding process in collaboration with the financial aid process.
• Oversee the development and management of the Admissions, Financial Aid, and Marketing budgets.
• Ensure compliance with all state, federal, USM/UB, and/or accreditation requirements regarding recruitment, admissions, enrollment, and financial aid.
• Develop a culture for reliable data available at predictable intervals, construct key performance indicators, and use metrics and analysis for planning and decision-making.
• Lead the admissions team in identifying and attracting prospective students who align with the college's mission, values, and educational offerings.
• Provide leadership and professional development opportunities for enrollment management staff, fostering a culture of collaboration, accountability, and continuous improvement.
• Perform other related duties as assigned. 

Personal Qualities:

• Self-awareness of personal strengths and limitations.
• The desires to grow, develop, and mature, both spiritually and professionally.
• The ability to create and maintain a Christian professional atmosphere in all internal and external relationships.
• A spirit of cooperation and willingness to serve as a team.
• A professional appearance.

Education and Experience:  

• Master's degree in higher education administration, business administration, or related field required; doctoral degree preferred.
• 5-7 years of progressively responsible experience in enrollment management, admissions, or student recruitment, preferably in higher education.
• Demonstrated leadership achieving enrollment goals, increasing student diversity, and enhancing the student experience.
• Strong analytical, strategic planning, and problem-solving skills, with the ability to interpret data for decision-making and continuous improvement.
• Excellent communication, interpersonal, and relationship-building skills, with a professional representation of the college.
• Experience in strategic enrollment management, including graduate and transfer enrollment.
• Ability to attract diverse student populations and collaborate across diverse workplace environments.

Required Skills/Abilities:

• Deliver LBC’s mission to students, employees, and other LBC constituents on a daily basis through excellent customer service.
• Flexibility and Creativity in problem-solving and serving our community.
• High level of Integrity, Discretion, and Confidentiality.
• Strong Orientation to Detail, Accuracy, and Firm Timelines.
• Function as a Team Player.