Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Overview:
The Vice President of Digital Performance Marketing & Loyalty will lead the strategic vision and execution for all digital marketing, customer acquisition, and loyalty initiatives across the Americas region for SharkNinja, a leading global brand in home appliances and cleaning solutions. The Vice President, Digital Performance Marketing & Loyalty is pivotal in driving growth and consumer engagement, leveraging data, cutting-edge marketing technologies, and performance-driven strategies. The successful candidate will work closely with cross-functional teams and global counterparts to deliver targeted campaigns, optimize customer journeys, and enhance brand loyalty.
Key Responsibilities:
Digital Performance Marketing Strategy
- Develop and implement a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region
- Oversee all aspects of performance marketing, including Paid Search (SEM), Paid Social, Display Advertising, Programmatic, SEO, and Affiliate Marketing
- Set KPIs and benchmarks for growth, ensuring measurable success through data-driven decisions
- Lead the development of campaigns that optimize the digital customer journey, maximize ROAS (Return on Ad Spend), and improve overall digital channel performance
- Continuously refine and enhance marketing strategies to stay ahead of industry trends and ensure SharkNinja remains competitive in the digital landscape
Loyalty and Customer Retention
- Design and implement innovative loyalty programs aimed at increasing customer lifetime value (CLV) and brand advocacy
- Collaborate with CRM and Customer Experience teams to create a seamless, personalized experience across digital touchpoints, ensuring loyalty program integration
- Leverage data and customer insights to segment audiences, creating tailored campaigns that increase engagement and retention
- Develop initiatives that foster customer loyalty, reward repeat purchases, and encourage product upsell and cross-sell
Cross-Channel Optimization
- Lead omnichannel marketing efforts, ensuring consistency across digital, social, mobile, and email platforms
- Optimize channel mix for customer acquisition and retention, allocating budgets to maximize impact across paid and organic channels
- Coordinate with e-commerce, retail, and global marketing teams to ensure a cohesive brand experience across all touchpoints
- Drive innovation in creative and content strategies to enhance the consumer experience and engagement
Leadership & Team Management
- Build and lead a high-performing team of digital marketing and loyalty professionals, providing mentorship and career development opportunities
- Foster a culture of innovation, collaboration, and data-driven decision-making within the team
- Partner with internal stakeholders, including sales, product, and operations, to align marketing efforts with broader business objectives
- Manage relationships with external agencies and technology partners, ensuring they deliver high-quality results aligned with SharkNinja’s goals
Data & Analytics
- Utilize advanced analytics and performance data to guide marketing strategies, ensuring data-driven optimization and continuous improvement
- Implement marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to enhance targeting, reporting, and customer insights
- Drive predictive analytics and AI-driven personalization to deliver tailored marketing experiences at scale
- Collaborate with finance to establish accurate budget forecasts, reporting mechanisms, and performance metrics
Qualifications:
Education & Experience
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred
- 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role
- Proven success in leading performance marketing and loyalty initiatives, preferably within consumer products, e-commerce, or tech
- Strong experience in the Americas market, understanding regional nuances and consumer behavior trends
Skills & Competencies
- Deep expertise in digital performance marketing, including Paid Search, Paid Social, Display, SEO, and Affiliate marketing
- Proficiency in marketing analytics, data management, and CRM systems; familiarity with tools like Google Analytics, Salesforce, Marketo, etc.
- Strong leadership skills, with the ability to inspire and develop a team
- Results-oriented with a track record of driving growth and delivering measurable business impact
- Exceptional communication and collaboration skills to work across various departments and with global stakeholders
Reporting & Collaboration
- Reports to the SVP Digital Experience, Americas
- Close collaboration with Product Development, Sales, E-commerce, Global Marketing, and Customer Experience teams
- Direct management of regional digital marketing and loyalty teams across the Americas
Location: Needham, MA / Hybrid (3-4x per week in office)
Why Join SharkNinja?
SharkNinja is a fast-paced, innovation-driven company that thrives on delivering groundbreaking products that enhance consumers' lives. The VP of Digital Performance Marketing & Loyalty will be at the forefront of driving consumer engagement and building long-lasting brand relationships in the Americas region, making this a high-impact, influential role within the organization.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Top Skills
What the Team is Saying
What We Do
SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.
What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
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SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
