Vice President of Digital Marketing

About the Role:

The Vice President of Digital Marketing at BDB will lead the strategic vision and execution of all digital marketing initiatives to drive brand awareness, customer engagement, and revenue growth across the United States. This role is responsible for overseeing the development and implementation of innovative digital campaigns that align with the company’s overall marketing objectives and business goals. The VP will collaborate closely with cross-functional teams including creative, analytics, technology, and operations to ensure seamless integration of digital strategies. A key focus will be on leveraging data-driven insights to optimize marketing performance and enhance the customer journey across multiple digital channels. Ultimately, this position will play a critical role in elevating Buca di Beppo’s digital presence and competitive positioning in the restaurant industry.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 8 years of progressive experience in digital marketing, with a minimum of 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable business results.
• Strong knowledge of digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.
• Experience managing budgets and leading cross-functional teams.

Preferred Qualifications:

• Master’s degree in Marketing, Business Administration, or a related discipline.
• Experience in the restaurant or hospitality industry.
• Familiarity with marketing automation platforms and CRM systems.
• Demonstrated expertise in data analytics and marketing performance measurement tools.
• Experience working in a multi-location or franchise business environment.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies that support brand growth and customer acquisition.
• Lead and mentor a high-performing digital marketing team, fostering innovation and professional development.
• Manage digital advertising campaigns across platforms such as social media, search engines, email, and display networks to maximize ROI.
• Analyze campaign performance data and customer insights to continuously optimize marketing tactics and budget allocation.
• Collaborate with internal stakeholders and external partners to ensure cohesive messaging and brand consistency across all digital touchpoints.
• Oversee the selection and implementation of digital marketing technologies and tools to enhance campaign effectiveness.
• Stay current with emerging digital marketing trends, tools, and best practices to maintain a competitive edge.

Skills:

The required and preferred skills are utilized daily to design, implement, and refine digital marketing strategies that align with Buca di Beppo’s business objectives. Leadership and team management skills enable the VP to inspire and guide the marketing team toward achieving ambitious goals. Analytical skills are critical for interpreting campaign data and customer behavior to make informed decisions that optimize marketing spend and effectiveness. Proficiency in digital marketing tools and platforms allows for efficient campaign execution and performance tracking. Additionally, strong communication and collaboration skills facilitate effective coordination with internal teams and external partners to ensure consistent brand messaging and successful campaign delivery.