Vice President, Digital Marketing

Job Description

We are looking for a Vice President of Digital Marketing to join Procore’s Marketing Leadership Team. This leader is responsible for developing and executing a comprehensive content and website experience to drive customer reach & engagement that ultimately drives long-term efficient revenue growth. The VP of Marketing collaborates closely with cross-functional teams, including global integrated marketing, brand, communications, product marketing, analytics, and others to align marketing strategies with business objectives.

This position reports into the Chief Marketing Officer and has the opportunity to be based in one of our US office locations or work remotely from any US location. We are looking for someone to join us immediately.

What you’ll do:

• Lead a team focused on improving the lives of everyone in construction through educational content, community and web experiences

• Develop and implement a high-impact content, SEO, and community strategy that reaches and engages existing and potential customers 

• Develop and execute a prioritized roadmap that results in a world class website experience on Procore.com

• Utilize A/B testing, conversion rate optimization (CRO), and analytics to enhance marketing performance from digital channels

• Leverage data analytics, AI, and marketing automation tools to optimize content creation, workflows, SEO and reporting 

• Monitor and analyze key website, SEO, and funnel metrics performance to drive continuous improvement and communicate team performance

• Stay ahead of emerging digital trends, technologies, and competitive strategies

• Build, lead, and mentor a high-performing marketing team

• Foster collaboration between our marketing, sales, product marketing, analytics, and marketing operations teams to achieve team, marketing, and broader company objectives

• Partner with external agencies and vendors to support marketing initiatives as needed

What we’re looking for:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field–or equivalent experience

• 15+ years of experience in digital and analytical marketing, with at least 10 years in a leadership role

• Expertise in SEO, content marketing, website management , marketing analytics, email marketing, CRM, content marketing, and demand generation

• Experience with MarTech tools, analytics platforms, and marketing automation

• Data-driven mindset with a deep understanding of marketing metrics and performance analysis

Additional Information

Base Pay Range $247,200 - $339,900. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

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Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.

For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.