The Role
The Vice President of Deposits will oversee all deposit products, drive growth, manage operations, and maintain relationships with clients and partners. This role requires strategic planning and compliance with regulations.
Summary Generated by Built In
Redwood Credit Union is seeking a Vice President of Deposits who will oversee and manage all credit union consumer and business deposits to include driving growth, managing products, operations, relationship management, vender partnerships, and ensuring overall success in the deposit area.
Key Responsibilities
Leadership:
o Provide exceptional service to all Members, member clients and RCU partners.
o Provide strong leadership to the deposit team, fostering a culture of innovation, collaboration, and excellence.
o Guide and mentor team members to achieve professional growth and performance objectives.
o Identify and pursue strategic partnerships to enhance deposit offerings and market presence.
o Collaborate with external partners to explore opportunities and new partner channels.
o Stay informed about and provide regular communication on industry best practices and emerging trends to drive innovation.
o Assist with advanced customer issues or inquiries; effectively work with back-office support personnel and vendors to ensure a high degree of quality service and account holder satisfaction.
Area Management:
o Drive Product Development through leadership of the creation and improvement of deposit products based on market research and customer feedback.
o Collaborate with cross-functional teams to ensure timely and successful product launches.
o Oversee the entire deposit product and service management lifecycle of deposit products, from conceptualization to ongoing management.
o Ensure operational compliance and efficiency by adhering to existing and developing recommendations for future processes and procedures.
o Ensure competitiveness, profitability, and compliance with regulatory requirements.
o Manage efficient and compliant deposit operations, optimizing processes for enhanced customer experience.
o Implement measures to reduce risk and improve operational efficiency.
o Develop and analyze key performance indicators (KPIs) to assess the effectiveness of deposit initiatives.
o Provide regular reports and insights to executive leadership on deposit-related performance.
o Continuously assess and improve deposit processes, products, and customer experiences.
o Provide experience evaluating and implementing third-party product or service solutions.
o Create and maintain a list of all the products and services under management.
o Research and document detailed product requirements to ensure that products meet business needs, performance objectives and deliver an excellent customer experience.
o Support operational and administrative tasks for the units as needed.
o Lead the launch of new products and enhancement of existing products under management by connecting all related parties to close any gaps our current product offering has against our competition.
Relationship Management:
o Foster and maintain strong relationships with clients, partners, and internal teams.
o Collaborate with sales and marketing to drive deposit-related initiatives and enhance customer relationships.
o Oversee the high deposit relationship management process.
o Implement risk mitigation strategies related to deposit products and operations.
o Stay current with industry regulations and ensure compliance in all deposit-related activities.
Planning & Other Functions:
o Develop and implement strategic plans to drive deposit growth in alignment with organizational goals.
o Identify market trends and opportunities to enhance deposit acquisition and retention.
o Ensure the creation and implementation of products, promotions, campaigns, and other initiatives for deposit products.
o Volunteer time and capital in community non-profit events and groups and participate in community events.
o Perform other duties as assigned.
Join us and discover why you'll love working at Redwood Credit Union!
ABOUT REDWOOD CREDIT UNION (RCU):
At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.
As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.
Why work for Redwood Credit Union?
• 27th largest credit union in the U.S. and the largest financial institution based in the North Bay
• Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial
• Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2025"
• Recognized by Newsweek as one of "America's Best Credit Unions 2026"
• Top Corporate Philanthropists (#24) - San Francisco Business Times
• Voted Best Places to Work in the North Bay 20 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S.
Minimum Qualification: Knowledge, Skills and Abilities
- Thorough knowledge of terminology related to deposit products and various account types, such as Trust, Business, ERISA, and other specialty account title types.
- Understanding of and ability to work within NCUA guidelines.
- Skill in the operation of a PC with proficient word processing, spreadsheet and database software skills, and ability the use of intranet and internet access.
- Excellent oral and written communication skills.
- Excellent organizational skills.
- Ability to prioritize and successfully manage multiple tasks and deadlines simultaneously.
- Ability to implement and execute assigned tasks with little or no supervision.
- Ability to effectively research data.
- Ability to distinguish and manage confidential material and information.
- Ability to establish and maintain effective working relationships with a diverse group of people.
- Ability and desire to work in a team environment.
- Experience managing the development, implementation and performance of a product or product line in the financial industry.
- Ability to leverage key performance metrics and data to provide insights and make strategic business recommendations.
- Broad knowledge of credit union operations including regulations, product, and services.
- Project Management experience.
- Knowledge of financial institution operating areas, functions, products, and services and the laws and regulations that apply to credit unions.
- Knowledgeable in regulatory requirements regarding deposit compliance Reg D, Reg DD, Reg CC, and TIS.
- Ability to think strategically and utilize appropriate partners and resources to develop and execute on a tactical solution.
The ideal candidate has a combination of education and experience equivalent to a bachelor's degree in business administration, finance, or closely related field, with a minimum of ten years’ experience in financial services to include deposits, and a minimum of three years of progressive leadership experience. A minimum of three years’ experience managing share accounts, checking, savings, IRA, CD’s, and money market accounts is required, and a minimum of three years’ experience analyzing product lines to maximize performance, penetration and pricing is required.
Compensation: Base starting range: $179,248 to $236,166 annually commensurate with experience.
Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
Redwood Credit Union offers a robust benefits package to our eligible employees including:
• Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement– Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
RCU Discounts and Perks:
• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes!
Physical Requirements:
• Ability to stand, bend, stoop, sit, walk, twist, and turn.
• Ability to lift up to 20 pounds occasionally.
• Ability to use a computer keyboard and calculator.
• Work environment is indoors; majority of the time is spent sitting at a desk.
*Redwood Credit Union is not offering Visa transfers and/or sponsorships for this position.
Internal Team Members: If you are a current Team Member, please apply through the internal careers page located in RCUNET.
We are an Equal Opportunity Employer
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The Company
What We Do
Redwood Credit Union is a full-service financial cooperative, assisting consumers and small business owners with achieving their financial goals and dreams since 1950. We’re a financial cooperative that truly cares about the financial goals and dreams of those who do business with us. With a wide variety of products and services designed to meet our Members’ financial needs, there’s something for everyone. And each Member actually owns part of the Credit Union and has a voice in what we do and how we do it. An excellent place to work, RCU was recently recognized by Forbes as one of “America’s Best Small Employers 2023.” And for 17 years running, we’ve been awarded Best Places to Work by the North Bay Business Journal. We continue today to build upon a solid philosophical and business foundation—treating Members with respect and personal care while offering unbeatable value. Federally insured by NCUA. Equal housing lender. *** Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer (Member FINRA www.finra.org /SIPC www.sipc.org ) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. Redwood Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members. Investment representatives at Redwood Credit Union are licensed to transact securities business in CA. For more information concerning CFS or its representative(s) associated with this site, please review FINRA Broker Check by accessing the following link and typing in the firm / representative information in the search field. http://brokercheck.finra.org/Search/Search.aspx
