Backbase built the AI-native Banking OS, the control plane that unifies customers, employees, and AI agents across the banking frontline. Over 120 banks already run on our platform, but our next phase of growth requires a deliberate, hyper-targeted focus on winning the Global 2000.
Winning the Global 2000 requires competing against both entrenched legacy giants and heavily capitalized point-solutions. In this environment, market leadership will require that we skillfully out-smart and out-position the market, not out-spend it. This is a player-coach role for an enterprise marketer who can architect high-impact, capital-efficient strategies for a complex 12-to-18-month sales cycle while actively driving the execution of the core campaigns that turn executive attention into predictable pipeline.
This role reports directly to the Chief Marketing Officer.
RESPONSIBILITIES
Leadership:
- Develop and refine our unified demand generation strategy: who we sell to, how those buyers decide, and which motions and channels earn their attention.
- Drive a tight operational model that aligns cross-functional partners and speeds up time to market.
- Hire, lead, and mentor a multidisciplinary team, fostering a culture of accountability and continuous improvement.
- Build relationships with external partners, agencies, and vendors that help the team scale.
Campaign development & execution:
- Lead the execution of integrated demand generation campaigns globally.
- Build a traffic strategy across owned, earned, and paid channels that aligns with audience targeting and campaign goals.
- Prioritize and oversee campaign localization, balancing global consistency with market-specific needs.
- Manage a 7-figure demand generation budget and allocate it for maximum ROI across campaigns.
Data & outcomes:
- Define what great looks like, get the team aligned and bought in, then hold everyone to it. Pivot fast when the data calls for it. Measure real business outcomes, not vanity metrics.
- Build workback forecasting models and clear dashboards that track funnel health and account-level velocity.
- Run rigorous post-mortems on closed-won pipeline data to continuously optimize digital channels and spend allocation.
QUALIFICATIONS
- You bring 10+ years of enterprise demand generation leadership, with prior experience in B2B fintech.
- A proven track record marketing high-ACV software solutions to Global 2000 executive buyers.
- You are an expert funnel engineer who can design connected, multi-stage GTM flywheels out of disconnected content and traffic sources.
- 3+ years managing localized marketing campaigns that resonate with diverse audiences in international markets.
- Strong collaboration skills, with the ability to influence and work effectively in a diverse, multinational organization to win alignment and drive execution.
- Strong project management skills, with experience running full campaign planning cycles and managing large budgets.
- You communicate strategy, performance, and trade-offs clearly, to any level of the organization.
- Ability to travel up to 20%
Skills Required
- 10+ years of enterprise demand generation leadership experience
- Prior experience in B2B fintech
- Proven track record marketing high-ACV software solutions to Global 2000 executive buyers
- Expertise designing connected, multi-stage go-to-market funnels from content and traffic sources
- 3+ years managing localized marketing campaigns for diverse international audiences
- Strong collaboration and influencing skills in a diverse, multinational organization
- Strong project management skills, including full campaign planning cycles and large-budget management
- Ability to clearly communicate strategy, performance, and trade-offs at all organizational levels
- Ability to travel up to 20%
Backbase Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Backbase and has not been reviewed or approved by Backbase.
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Fair & Transparent Compensation — Pay is considered fair in certain U.S. roles, with strong offers in senior engineering, solutions architecture, and sales tracks in higher‑paying markets. In some U.S. contexts, compensation is described as fair for the job.
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Leave & Time Off Breadth — PTO is described as generous in the U.S., with separate sick time and paid holidays contributing to a supportive time‑off setup.
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Wellbeing & Lifestyle Benefits — Hybrid/remote work programs, office perks like snacks, and learning‑budget messaging provide lifestyle flexibility and support beyond baseline coverage.
Backbase Insights
What We Do
Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business. More than 120 financials around the world have standardized on the Backbase omni-channel banking platform to streamline their digital sales and self-service operations across all digital touchpoints. Our customer base includes ABN AMRO, Bank ABC, Barclays, BPI, CheBanca!, Citizens Lightstream, Credit Suisse, Fidelity, HDFC, IDFC, KeyBank, Ila Bank, Me Bank, Navy Federal, PostFinance, RBC, RBS, Standard Bank, Societe Generale, Truist, U Bank and Westpac. Industry analysts Celent, Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking and Ovum nominates Backbase as the market leading provider of next-generation digital channel banking platforms. Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in Boisse, Cardiff, Dubai, Kraków, Mexico City, New York, Toronto, Singapore, Sydney and Tokyo.
