Who We Are
Newfold Digital is a leading web technology company serving millions of customers globally through a portfolio of iconic brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com, and Web.com.
We help entrepreneurs and small businesses build, manage, and grow their digital presence. As AI reshapes how businesses build, discover, operate, and engage with customers, we are evolving our platforms and partnerships to help define the next generation of technology for SMBs.
What You’ll Do & How You’ll Make Your Mark
The VP of Cross-Sell will unlock a significant revenue growth lever by expanding wallet share within the existing customer base. This leader will design and execute cross-sell motions that drive adoption of adjacent products and services, increasing LTV and reducing churn through deeper customer relationships.
Strategy & Playbook
Develop and own the company's cross-sell strategy, identifying the highest-value product pairing opportunities
Build customer segmentation models that prioritize cross-sell targeting based on propensity to buy
Design the full cross-sell motion: trigger logic, sales plays, pricing, and conversion KPIs
Execution & Revenue
Own cross-sell revenue targets and work cross-functionally with Sales, Customer Success, and Product to hit them
Partner with Business Analytics to instrument and measure cross-sell performance across segments
Build in-product and digital cross-sell experiences in partnership with Product and Marketing
Team & Operations
Lead and develop a cross-sell sales team or overlay motion as appropriate
Create training, playbooks, and incentive structures that align the broader sales org to cross-sell goals
Report cross-sell performance against growth targets to CEO and PE sponsors
Who You Are & What You’ll Need to Succeed
10+ years in revenue growth, sales, or customer expansion roles; 4+ years in leadership
Track record of building cross-sell or expansion revenue programs from concept to meaningful scale
Analytically strong — comfortable with customer data, segmentation models, and funnel analysis
Experience in SaaS, digital products, or multi-product subscription businesses preferred
Collaborative by nature: able to align Sales, Product, CS, and Marketing without direct authority
PE-environment experience or similar high-accountability growth setting a plus
Why You’ll Love Us
We are at an inflection point in how technology is built and how small businesses use it. AI is accelerating software creation, changing customer discovery, and creating entirely new platforms and ecosystems. Newfold has millions of customers, global distribution, iconic brands, deep technology capabilities, and the opportunity to bring the next generation of innovation to entrepreneurs around the world.
We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging—our company and customers benefit when employees bring their authentic selves to work. We have 20+ affinity groups where you can network and connect with employees globally.
We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Newfold.
#NetworkSolutions
Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.
This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.
Skills Required
- 10+ years in revenue growth, sales, or customer expansion roles
- 4+ years in leadership
- Proven track record building cross-sell or expansion revenue programs from concept to scale
- Analytical ability with customer data, segmentation models, and funnel analysis
- Experience designing cross-sell motions: trigger logic, sales plays, pricing, and KPIs
- Experience in SaaS, digital products, or multi-product subscription businesses
- Ability to align Sales, Product, Customer Success, and Marketing without direct authority
- Experience in PE environment or high-accountability growth settings
What We Do
Newfold Digital is a leading web technology company serving nearly seven million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. #TeamNewfold
