This position is onsite at our New Rochelle office.
Position Purpose:
The Vice President, Creative Services will define and guide the company’s creative vision, ensuring design quality and consistency across products and channels, aligning creative outcomes with business strategy. This role combines strategic thinking, design leadership, people management, and cross-functional influence.
The Vice President, Creative Services will proactively monitor, evaluate, and implement emerging digital design technologies, interactive publishing platforms, and visual communication tools to ensure our educational materials remain pedagogically innovative, effective, visually engaging, and technologically relevant across both product development and marketing initiatives in the rapidly evolving educational publishing landscape.
Duties & Responsibilities:
Marketing
Vision & Strategy: Set high-level creative and design direction; translate business goals and brand strategy into coherent experience principles and long-term roadmaps.
Design Stewardship: Establish and enforce design standards and guidelines; ensure quality and consistency across channels: email, ecommerce, video, collateral, advertising, social media, conferences, content platforms, and research/efficacy reports.
Cross-Functional Alignment: Act as the principal creative partner to marketing leads, ensuring integrated visual messaging; translate stakeholder requirements into design priorities.
Team Leadership & Development: Hire and mentor designers and creative managers; build career ladders; define competencies and cultivate a high-performance creative culture.
Development Efficiency: Establish a clean and effective workflow that meets deadlines established at projects’ initiation.
Metrics & ROI: Link creative work to business KPIs and define success metrics (conversion, retention, NPS, task completion) and use evidence to prioritize investments.
Product Development
Design Excellence: Oversee creative vision, strategy, and execution of all product lines and platforms to ensure they meet high standards for engagement, accessibility, ease of use, and cultural relevance across all formats and multiple languages; with Publisher and editorial teams, ensure instructional design is realized.
Brand Guardianship: Ensure product experiences consistently reflect brand values, voice, and visual identity.
Creative & Collaborative Leadership: Act as principal creative partner to product leads, including designers, writers, editors, and digital developers in developing cutting-edge learning materials informed by data and user research.
Instructional Design Compliance: Ensure that all materials in development for teachers, students, parents and communities meet established educational materials guidelines and requirements as defined by state standards, state and district contracts, international norms, etc., including font sizes, contrast analysis, and innovative instructional approaches.
Development Efficiency: Establish and document a clean and effective workflow that balances quality and scalability; in concert with product development teams, help ensure that all deadlines are met efficiently (simultaneous projects range from 1-week to 1-2-year turnarounds) and suggest solutions or adjustments to workflows as needed and in a timely fashion.
Management Prowess: Model and lead teams in development of market-responsive, deadline-observant institute and manage production schedules and budgets, identifying risks and mitigation strategies as needed.
Hybrid Product Development: Guide cross-functional teams to design products that seamlessly deliver content in print and digital formats and leverage digital tools to enhance teaching and learning.
Job Requirements, Skills and Experience:
- 10+ years of creative leadership experience—product and promotion—preferably in educational publishing or related field
- Bachelor's degree required; advanced degree in education, design, or related field preferred
- Proven track record leading large creative teams in developing successful print and digital products (complex, multi-component) and multi-channel marketing initiatives (email, ecommerce, video, collateral, advertising, social media, conferences, content platforms, research/efficacy reports)
- Understanding of PK–12 literacy landscape
- Exceptional communication and presentation skills
- Ability to balance creative vision with business objectives and educational effectiveness
- Ability to work on site (in New Rochelle)
Salary Range: $150,000 - $200,000
*The base salary range represents the low and high end of the expected salary range for the position. The base salary offered may depend on a variety of factors such as geographic location, experience, education, and skill level.
ABOUT BENCHMARK EDUCATION COMPANY
Benchmark Education Company (BEC) is a leading publisher of core, supplemental, and intervention literacy and language resources in English and Spanish, with valid and reliable digital assessments that inform instruction. BEC is also a provider of exceptional professional development to educators.
BEC is recognized as a responsive publisher that offers equally rigorous and engaging digital, print, and hybrid learning materials grounded in the Science of Reading research. BEC monitors research outcomes carefully to create effective foundational resources that include strong decoding materials with systematic and explicit instruction and high-quality resources focused on language development and comprehension. BEC’s content-rich and authentic texts offer instruction in close reading and analysis, multiple perspectives, and authentic literature while building world knowledge and reflecting the individuality of every student in each diverse classroom.
Family owned and operated for more than 25 years, BEC is committed to partnering with educators to provide the best for all students through resources of exceptional quality, world-class professional learning, and effective and dedicated customer support.
Benchmark Education Publishing (BEC) and its affiliates are proud to be an Equal Opportunity Employer.
For further information, visit us at: https://www.benchmarkeducation.com
Top Skills
What We Do
Why Choose Benchmark Education? Many educational publishing companies say their literacy programs are best. So what makes Benchmark Education programs different? In 1998, we published our first literacy resources. Though we have grown, our mission has not changed: to provide classroom-tested solutions that help differentiate instruction and enable EVERY student to achieve success. Our research-proven programs include content-rich leveled books, differentiated instruction, intervention programs, and professional development that help you meet the needs of ALL kinds of learners – including needs not met by other educational publishers. Choose Benchmark Education and get exceptional teacher tools proven to accelerate student achievement.
