Vice President, Communications Planning

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

The VP of Communications Planning, is a key leader within the Strategic Planning group at Tinuiti, reporting directly to the SVP of Strategic Planning. The Strategic Planning team provides consumer insights, integrated channel planning, and communications planning capabilities across the agency with a focus on priority clients and new business pitches. This role partners with their peer Vice President of Communications Planning to lead Tinuiti's team of strategists in the development of communications strategies and thought leadership that are grounded in insights - consumer, competitive, brand and category as well as macro and micro trends.
 

In addition to their client-specific engagements, this role will also partner with the Vice Presidents of Integrated Planning to manage and provide oversight of strategy and insights across the Strategic Planning team, and will be a key stakeholder in Tinuiti’s continued build out of our communications planning practice. This will include, helping with training to up-level strategic planning competencies across the team, as well as the hiring and nurturing of junior communications planners as we continue to build out the department. 

This role will also be a key contributor as part of Strategic Planning’s partnership with our business development team on key new client pitches. This can involve working with the integrated planning and insights teams to help refine and define audience pulls. Then from there, taking the lead on audience insights, audience profile development and consumer journey creation. This will also involve partnering with business development on the overall pitch theme

We support 100% remote work for applicants who reside in the United States.

What you’ll be doing:

• Be the trusted partner of clients, account leadership, and IAT agency teams by owning communications planning with an emphasis on modern channel marketing
• An expert in client’s business and consumer behavior while also staying on top of offline, digital and emerging media, tech and sharing those best practices with the team
• Partner with client leadership to co-define briefings along with clients and lead discussions around identifying sources of growth to meet brief’s objectives
• Develop communications strategy for a variety of objectives to maximize creativity and unlock new opportunities & briefs
• Be the voice of consumer & media behavior in ”big idea” development and lead ideation sessions with internal and external stakeholders
• Partner with insights, analytics, and data science teams, with a focus on consumer behavior analysis, new opportunities for insights development, and the strategic application of marketing effectiveness data to communications planning
• Contribute to strategic analysis for campaigns using data and editorial insights; be a resource for broader research projects
• Support broader strategy efforts with trend analysis, audience analytics and brand/category  behavior thought leadership where necessary
• Contribute provocative comms thinking to new business efforts as well as dedicated client teams

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. 

Requirements:

• 10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
• Must have online and offline media experience.

• Demonstrated audience development expertise
• Fluency with media, consumer, and trends research tools as well as desktop research

• Proven experience and success in presenting communications plans to both media and marketing clients and influencing top level client decisions
• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Prior team management experience

• Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
• Excellent organizational, interpersonal, and quantitative/analytical skills
• Strong Client presentation skills and business writing skills
• Demonstrated expertise in strategic planning and client relations
• Detail oriented and proven ability to thrive in a fast-paced environment.

• Critical assessor of talent – builds and motivates high performing teams
• Able to direct long range planning projects and the development of programs to maximize organizational resources
• Design and manage projects, resources, stakeholders, participants, and deadlines
• High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

At Tinuiti, we want to ensure you have the time you need to rest and recharge. That's why Tinuitians have an estimated 70 days off per year through our time off programs

• Unlimited PTO: We encourage all Tinutians to Own their Offline by utilizing our unlimited PTO by working with your Manager to ensure all deliverables are met.
• Holidays: We offer 17 paid holidays, if one of your religious holidays is not covered, please by all means take advantage of your Flex PTO!
• Flex Fridays: Meetings are minimized and all Tinuitians have the option to start their weekend early at 1pm local time.
• Owning Our Offline: Clients are informed and all offices will be closed for 3 total weeks throughout the year to give everyone the chance to truly unplug.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

The annual base salary range for this role’s listed level is currently $175,000 - $210,000 plus performance bonus of up to 25%.  Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap).  Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.