Vice President, Brand Operations and Growth

Vice President of Brand Operations and Growth 
Better Homes and Gardens Real Estate 

Better Homes and Gardens Real Estate, an iconic real estate franchise with global reach, is seeking a Vice President of Brand Operations and Growth. This leader is responsible for brand operations and affiliate performance across the network and operates as a strategic partner to the Brand President, providing visibility into business performance, identifying opportunities for improvement, and driving execution across the brand.

This role requires strong financial judgment, operational discipline, and a sharp focus on growth. Success comes from expanding affiliate market position, increasing agent productivity, and strengthening business fundamentals to drive sustained, measurable performance across the brand and network.

Preference is for candidates based in or near the Madison, NJ headquarters, with regular domestic travel required.

Responsibilities

• Drive affiliate growth and performance by partnering on business strategy and execution, using data and financial insight to guide decisions and strengthen market position, in alignment with Franchise Sales on network expansion

• Establish and drive adoption of growth frameworks and playbooks that support consistent planning, execution, and sustained results across the network

• Lead Brand Operations, Growth Consultant, and Onboarding and Transitions functions, setting clear direction, operating standards, and measurable performance expectations

• Manage the brand P&L, including forecasting, expense discipline, and alignment to overall business objectives

• Lead affiliate renewal strategy and execution

• Use metrics, benchmarking, and cross-network insights to identify performance gaps, guide priorities, and track progress against key business objectives

• Partner closely with finance to monitor affiliate health, including risk awareness, bad debt management, and resolution planning

• Act as a key brand representative to top affiliates, maintaining strong relationships and serving as a senior point of connection for the network

• Align cross-functional partners across marketing, learning, product, technology, and ancillary services to deliver coordinated support to affiliates

• Play a key leadership role in affiliate events, shaping strategy, tone, and business outcomes, and guiding programming priorities in partnership with marketing and learning teams

• Oversee compliance, contractual obligations, and franchise operating standard

 

Qualifications:

• Bachelor’s degree or equivalent experience; MBA preferred

• 10+ years of experience in franchise or brokerage operations at a regional or national level

• Proven experience managing a P&L and driving business performance across multiple markets or business units

• Strong financial and analytical capability, with experience using data and KPIs to guide decisions and improve outcomes

• Demonstrated ability to navigate complex or underperforming business situations and engage senior stakeholders in direct, business-focused conversations

• Strong presentation skills and comfort in addressing large audiences with confidence

• Experience leading and developing high-performing teams in a lean environment

• Ability to influence across functions and drive alignment without direct authority

• Ability to travel 10–25%

 

What We Offer:

• A senior leadership role with direct impact on the performance and direction of a global estate franchise

• The opportunity to partner closely with the Brand President and shape outcomes across the network

• Competitive compensation aligned to the scope and importance of the role

About Us

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home.  Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc.  

Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.  Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.