Who We Are:
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global network of businesses that represent the world’s leading talent, intellectual property and brands.
Vice President, Brand & Cultural Strategist
Who We Are:
A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected.
This is what drives us. It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).
160over90 is a cultural marketing agency like no other. We’re part of a global powerhouse that represents talent, IP and brands ––and as a growing Strategy team within, we take the mantle of navigating the cultural currents of what people care about most today and tomorrow; attaching a brand to the right and relevant cultural insights…and guiding the way ideas come to life across every/any part the marketing spectrum.
Is your heart beating faster yet?
Who You Are:
First and foremost, you’re serially curious; about brands, about people and the world around us. How all of it is changing and evolving. You’re plugged into culture; Interested and inspired by the now and next with a love and deep understanding of brands and how to sculpt them. Simply put, you love to ask (and understand) why.
You appreciate the value of others, nurturing those who work for you, inspiring those who work with you. Powering the collective that gets us to bigger and better; that gets us to wow. When in doubt, you do, valuing courage over comfort. And you always give a damn. About the client, the agency, the people and the work.
Success in this role requires the intellectual curiosity to dive deep and stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a degree of experience, product excellence and management skills allied to a certain confidence, gravitas and way with words (written and spoken) that means clients and colleagues alike, listen.
Intrigued?
Responsibilities:
This is a VP of strategy role based in Philadelphia, reporting into a co-lead of strategy for the agency, and serving as a key member of the senior leadership team in our Philadelphia office. Your profile and experience should reflect that with primary responsibilities across Research & Measurement, Brand Strategy, Creative & Cultural Strategy, People Management, Business Development and Strategic Product / Thought Development.
As such, your core responsibilities will be:
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Leading and enhancing how the Strategy Department integrates with and services the agency, developing ways to improve our product, people, processes and performance to the benefit of the agency as a whole.
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Building and managing a dynamic pod of research analysts and brand strategy leads as well as their direct reports; helping to coach up the broader Strategy team (as well as departments we collaborate with) to reach their/our full potential.
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Overseeing, enhancing and developing our brand strategy offering; enabling and supporting strategy sell-through and growth in book of business.
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Overseeing, enhancing and developing our research and measurement offering; enabling and supporting research & measurement sell-through and growth in book of business.
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Bringing strategic leadership and rigor to the business development process (both new and organic); directing and/or authoring quick turn strategies to support major new business pitches for the agency.
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Creating thought leadership designed to support agency marketing, prospecting and organic client growth; navigating the broader organization (within 160/90 and Endeavor) to unearth unique POVs on culture.
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Acting as a key representative of the Strategy team and leader across the agency at large; providing a senior point of escalation and demonstrating an ability to solve complex challenges with limited oversight.
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Serving as a senior in-office presence in Philadelphia–working closely with the heads of Account, Creative and Operations in Philadelphia to foster a culture that reflects our values across departments, mentor talent, and contribute to the overall success of the Branding Center of Excellence. This role requires 4 days in office.
Skills and Experience:
Whether you’re a loud force of nature or a quiet powerhouse, you must bring confidence and perspective to all you do.
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10+ years of strategy experience at creative agencies and/or specialist agencies (experiential/pr/digital, partnerships etc.) or brand-side or maybe both!
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4+ years of senior leadership experience over a wide portfolio of diverse clients across a global network.
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Substantial experience developing brand strategy across multiple categories (higher-ed experience a plus)
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Exceptional presenter and storyteller, with a strong ability to craft and develop compelling materials
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Comfort and confidence in presenting work and selling "the thinking” to C-suite audiences.
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Proven experience in leading a team and in developing, supporting and nurturing junior staff.
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Ability to thrive in a large, complex (and atypical) organization, managing diverse stakeholders and building stronger relationships and deeper connections within the Endeavor network.
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Entrepreneurial nature; ability to proactively adapt ways of working within an evolving agency model
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Excellent written and verbal communication skills, with the ability to develop a clear, compelling POV that sells strategy (internally and externally).
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The soft skills of strategy: emotional intelligence, curiosity, empathy, and collaboration.
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A strong portfolio of breakthrough strategies that cross categories and drive results. Experience as both a maker of great work and an instigator of it.
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A proven track record for winning business, building business outward and elevating the profile and profitability of the strategy department within an agency and/or client account.
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Extensive experience with a variety of research tools and methodologies, with a proven ability to direct, expand, and drive sell-through of research capabilities
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As for your qualifications, we care more about you and your work than your school.
What We Do
Endeavor, formerly WME | IMG, is a global leader in sports, entertainment and fashion operating in more than 30 countries. Named one of Fortune’s 25 Most Important Private Companies, Endeavor is the parent of a number of subsidiaries with leadership positions in their respective industries, including WME, IMG and UFC. Collectively, Endeavor specializes in talent representation and management; brand strategy, activation and licensing; media sales and distribution; and event management.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we harness the entirety of our company and lead with a lens of diversity, equity, and inclusion in everything we do. It means that we engage in anti-racism and allyship the way we do anything. Fiercely and Fearlessly. As a global company that drives culture we endeavor to reflect the world’s diverse voices both internally and externally to ensure success in our mission.
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