Vice President, Brand and Product Marketing

As Vice President, Brand and Product Marketing, you’ll be responsible for executing the company's marketing strategy to drive brand awareness, customer acquisition and revenue growth. You’ll provide strategic direction, oversee the implementation of marketing initiatives, and lead multiple teams of marketing professionals to achieve organizational objectives. You’ll help in shaping the company's positioning, messaging and go-to-market strategies. You’ll be fluent in market dynamics, brand strategy, product marketing and strategic planning. You’ll improve the strategic brand management methods through the proper use of insights and articulate the overarching strategies designed to drive awareness, acquisition, and retention.

This role is based in Detroit, Michigan unless otherwise specified. We're happy to discuss our relocation benefits and perks!

About the role

• Lead, mentor and develop a team of marketing professionals, including leaders and individual contributors, fostering a culture of collaboration, innovation and excellence
• Build and lead high-performing marketing teams, providing guidance, mentorship, and professional development opportunities to foster growth and drive excellence
• Lead efforts to drive customer acquisition through integrated marketing campaigns, including digital marketing, product marketing, brand and performance advertising, content marketing, email marketing, events and partnerships
• Develop and execute comprehensive marketing strategies aligned with the company's overall objectives and growth targets, taking into account market dynamics, competitive landscape, and customer insights
• Maintain the company's brand identity, positioning and messaging across all channels and touchpoints, ensuring consistency and relevance to target audiences
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, tracking ROI and optimizing marketing spend to maximize results
• Maintain an updated knowledge base and understanding of content strategy, design concepts, marketing principles and practices, and the current tools and software utilized on the team
• Develop leaders and team members to write effective marketing briefs, collaborate with internal stakeholders, subject matter experts, and content creators to produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
• Continually identify and initiate solutions for areas of opportunity in the business. Be fluent in competitive offerings and benchmarking
• Articulate a compelling vision of change, anticipate and overcome potential obstacles and address conflicts among the team for discussion and resolution
• Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility, and market presence
• Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities to foster growth and drive excellence

About you

Minimum qualifications

• 15 years of experience in a marketing role or at an advertising agency
• Bachelor’s degree in marketing or a related field, or equivalent competency
• 8 years of experience in marketing leadership roles, with a track record of success in developing and executing strategic marketing plans that drive business growth and market share
• Strong leadership and team management skills, with the ability to inspire, motivate, and develop a diverse team of marketing professionals
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with senior executives, cross-functional teams, and external partners
• Experience in business to consumer (B2C), business to business (B2B), and/or talent marketing, preferably in a technology-driven industry
• Strategic mindset with the ability to think analytically, anticipate market trends, and translate insights into actionable strategies and initiatives

Preferred qualifications

• Master's degree in marketing or a related field
• Demonstrated expertise in brand management, customer acquisition, product marketing, digital marketing, and marketing analytics, with a deep understanding of best practices and emerging trends
• Proficiency in marketing technology tools and platforms, marketing analytics, best practices, and emerging trends
• Passion for innovation, creativity, and continuous learning, with a drive to push boundaries and challenge the status quo
• Experience leading multiple teams in complex, matrixed organizations
• Expert understanding of data ingestion, APIs, and marketing technology integrations into source systems
• Expert level understanding of Performance Marketing, revenue or production type metrics
• Experience using project management systems like Azure DevOps, Monday.com, Jira, ServiceNow, WorkFront, etc. and Agile processes.
• Proficiency in Microsoft Suite, Lucid, Confluence, PowerBI, Amplitude or similar tools
• Previous experience working in Fin-Tech organizations, specifically in mortgage, real estate or financial service industries

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].